Salsa
Salsa provides embedded payroll APIs and components for software platforms, enabling them to build customized payroll products. The San Francisco-based company has raised $30M in Series A funding and employs 96 people.
The growth story
Salsa grew from 5 to 96 employees between 2021 and 2026, raising $30M along the way, most recently a Series A in April 2025.
About
Salsa sells APIs and embeddable components that let software platforms integrate payroll functionality into their products. Its technology handles payroll complexity, allowing clients to launch tailored payroll solutions quickly.
The company raised $30M in Series A funding in April 2025 and has built a team of 96 employees. Its workforce includes 19 engineers, reflecting its focus on technical product development.
Founders and leadership
Engineering is Salsa's largest function with 19 employees, indicating a product-focused organization. The company is led by payroll industry experts, though specific leadership details aren't provided.
The Salsa org chart
John Kramer (Co-founder and CEO) leads 17 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 19 (+19% YoY), Operations 14 (0% YoY), Customer Success and Support 8 (+33% YoY), Sales 8 (0% YoY), Business Development 6 (0% YoY), Human Resources 4 (-20% YoY).
Talent flow
Salsa recruits heavily from payroll software companies, with Intuit being its top talent source (18 hires). Employees have also joined from Wagepoint, ADP, and Acrede. Alumni have moved to companies like Cambrian and Baseten.
Most common previous employers of Salsa staff: Intuit (18), Wagepoint (5), ADP (4), Acrede (3), PayCycle (3), Domingo Alonso (3). Former Salsa employees most often moved to Cambrian (1), B2R (1), Baseten (1), Not Diamond (1), G-P (1), ServiceNow (1).
Alumni worth knowing
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Salsa: Customer Service (24), JavaScript (19), Leadership (18), Project Management (17), Java (17), Microsoft Office (16), Agile Methodologies (15), SQL (15).
Where the team actually sits
Salsa people are concentrated in New York, United States (8), California, United States (6), São Paulo, Brazil (4), Canary Islands, Spain (4). 6 offices on record.
Search footprint
Salsa attracts about 103 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 81 ranking keywords and lost 89 in the last period.
Frequently asked
Salsa has 96 employees as of September 2026.
Salsa has raised $30M in total, most recently a Series A round in April 2025.
Salsa was founded in 2021 by John Kramer, Juan Barroso.
John Kramer (Co-founder and CEO) sits at the top of Salsa's reporting structure, with 2 direct reports.
The most common previous employers of current Salsa staff are Intuit (18 people), Wagepoint (5 people), ADP (4 people).
Former Salsa employees most often move to Cambrian (1), B2R (1), Baseten (1).
Salsa attracts about 103 organic search visits a month, worth roughly $3K a month in equivalent ad spend.
The most common skills among Salsa staff are Customer Service, JavaScript, Leadership, Project Management, Java.
Salsa staff are concentrated in New York, United States (8), California, United States (6), São Paulo, Brazil (4).
Salsa has about 19 people in Engineering, up 19% over the past year, as of September 2026.
Salsa has about 14 people in Operations, up 0% over the past year, as of September 2026.
Computed from 46 current and 21 former Salsa profiles, as of September 2026. Source: Crustdata.
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