SamCart
SamCart sells AI-powered e-commerce tools for creating and managing online stores, used by over 75,000 customers to process $7B+ in transactions. The Austin-based company raised $95M in a 2022 Series B round and employs 66 people.
The growth story
SamCart grew from 75 to 66 employees between 2021 and 2026, raising $95M along the way, most recently a Series B in April 2022.
About
SamCart provides software for building and running online stores, with features like product page creation and checkout optimization. Its AI tools are trained on $7B+ in transaction data to improve sales conversions. The platform is used by over 75,000 customers.
The company raised $95M in a 2022 Series B round led by Eldridge Industries and others. With 66 employees, SamCart has maintained a median tenure of 3 years, suggesting stable staffing despite its rapid growth.
Founders and leadership
Customer success and support is SamCart's largest function, with 12 employees. The company is led by a lean team in Austin, Texas, with a focus on maintaining strong customer relationships.
The SamCart org chart
Justin Smith (Chief Executive Officer) leads 25 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Customer Success and Support 14 (0% YoY), Business Development 11 (0% YoY), Engineering 8 (-56% YoY), Sales 7 (-22% YoY), Operations 5 (0% YoY), Information Technology 4 (-43% YoY).
Talent flow
SamCart hires from companies like TaskUs, Dell Technologies, and Under Armour. Alumni frequently move to roles at Circle, PatientNow, and L2L, indicating a focus on SaaS and tech-enabled services.
Most common previous employers of SamCart staff: TaskUs (3), Procurely (Acquired by BTS Software Solutions) (2), Dell Technologies (2), Under Armour (2), Jobz (1), Creatively Squared (1). Former SamCart employees most often moved to Circle (5), PatientNow (3), L2L (3), Flashlight Learning (3), RocketRez (2), 64 Robots (2).
Alumni worth knowing
The SamCart mafia
SamCart alumni have founded 15 companies, including BuildWithin (68 staff), Videowise (37 staff), and 64 Robots (14 staff), showing a strong entrepreneurial streak among former employees.
15Claudiu Cioba, was Product Designer until 2020Jon Robinson, PhD, was Senior Product Manager, Lead Developer until 2016Michael Butler, was Software Developer until 2018Jonathan Goodwin, was Software Developer until 2017Brian Thomas, was CTO until 2017Andrew Lund, was Senior Manager Business Operations until 2025
Scotti Wingfield, MS, PHR, SHRM-SCP, was Senior Human Resources Manager until 2023
Shadi Ramadan, was Chief Architect until 2023
Tom Snyder, was Marketing Operations Analyst until 2023
Nick Bradshaw, was Sr. Customer Marketer until 2024
Kit Pearson, was Director of Engineering until 2022
Philip Borlin, was Distinguished Engineer until 2025
Christian Jack, was Senior Account Executive until 2024
Jasmin Heart, was Software Engineer until 2023Web traffic
Traffic mix: 49% direct, 7% search, 12% social, 7% paid.
What this company is made of
Most common skills at SamCart: Leadership (23), Management (18), Project Management (18), Marketing (17), Customer Service (17), Communication (17), Social Media (15), Sales (15).
Where the team actually sits
SamCart people are concentrated in Texas, United States (18), North Carolina, United States (3), Maryland, United States (3), California, United States (2).
Search footprint
SamCart attracts about 7,251 organic search visits a month, traffic worth roughly $78K a month if bought through ads. It gained 1,315 ranking keywords and lost 1,442 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
SamCart has 66 employees as of September 2026.
SamCart has raised $95M in total, most recently a Series B round in April 2022.
SamCart was founded in 2014 by Brian Moran, Scott Moran.
Justin Smith (Chief Executive Officer) sits at the top of SamCart's reporting structure, with 6 direct reports.
The most common previous employers of current SamCart staff are TaskUs (3 people), Procurely (Acquired by BTS Software Solutions) (2 people), Dell Technologies (2 people).
Former SamCart employees most often move to Circle (5), PatientNow (3), L2L (3).
At least 15 companies have a founder who previously worked at SamCart, including BuildWithin, Videowise, 64 Robots.
SamCart attracts about 7,251 organic search visits a month, worth roughly $78K a month in equivalent ad spend.
The most common skills among SamCart staff are Leadership, Management, Project Management, Marketing, Customer Service.
SamCart staff are concentrated in Texas, United States (18), North Carolina, United States (3), Maryland, United States (3).
SamCart has about 14 people in Customer Success and Support, up 0% over the past year, as of September 2026.
SamCart has about 11 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 49 current and 197 former SamCart profiles, as of September 2026. Source: Crustdata.
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