Sanity
Sanity provides a structured content backend for AI-powered workflows, used by companies like Puma and Figma. The 320-person company has raised $136M, including a Series C in May 2025.
The growth story
Sanity grew from 76 to 320 employees between 2021 and 2026, raising $136M along the way, most recently a Series C in May 2025.
About
Sanity sells a developer-focused content management system that structures data for AI applications beyond just websites. Its customers include enterprise brands and AI companies needing to organize content for machine learning workflows.
The company reached 320 employees since its 2018 founding, with engineering making up nearly a third of staff. Its $136M funding includes backing from Alliance VC and Bullhound Capital, with recent hires coming from Twilio and Salesforce.
Founders and leadership
Engineering dominates Sanity's workforce with 90 staff, representing 28% of total headcount. The company maintains a flat structure with median tenure at 2 years.
The Sanity org chart
Magnus K. Hillestad (CEO & Co-founder) leads 59 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 111 (+19% YoY), Sales 60 (+46% YoY), Information Technology 22 (+16% YoY), Business Development 14 (+8% YoY), Human Resources 12 (+50% YoY), Marketing 11 (+22% YoY).
Talent flow
Sanity recruits heavily from enterprise SaaS firms, with 11 ex-Twilio and 9 ex-Salesforce employees. Alumni frequently join content tech competitors like Contentful and Webflow.
Most common previous employers of Sanity staff: Twilio (11), Salesforce (9), Contentful (6), Samsara (6), Adobe (5), commercetools (5). Former Sanity employees most often moved to Sitecore (4), Webflow (3), ElevenLabs (2), Replit (2), Vercel (2), Contentful (2).
Alumni worth knowing
The Sanity mafia
Sanity alumni founded 9 companies including Tembo (32 staff) and Bockatech (11 staff), primarily in developer tools and content technology.
9Benjamin Akar, was Engineer until 2023Henri Gaskjenn, was Co-founder and CEO until 2018Jacob Lovenskiold, was Head of Sales EMEA until 2023Joel Olawanle, was Guest Technical Author until 2021Marie P., was Lead UX Researcher until 2024Mathias Beke, was Software Engineer until 2020
Benedicte Emilie Brækken, was Senior Software Engineer until 2021
Fikayo Adepoju Oreoluwa, was Guest Author until 2021
Niki Patel, was Sr. People Business Partner until 2026Hiring now
Web traffic
Traffic mix: 46% direct, 25% search, 1% social, 1% paid.
What this company is made of
Most common skills at Sanity: JavaScript (112), Cascading Style Sheets (CSS) (94), Leadership (91), Web Development (82), React.js (80), Sales (70), HTML (69), Management (68).
Where the team actually sits
Sanity people are concentrated in Oslo, Norway (29), California, United States (24), England, United Kingdom (16), San Francisco Bay Area (16).
Search footprint
Sanity attracts about 20,770 organic search visits a month, traffic worth roughly $79K a month if bought through ads. It gained 2,399 ranking keywords and lost 2,593 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Sanity has 320 employees as of September 2026.
Sanity has raised $136M in total, most recently a Series C round in May 2025.
Sanity was founded in 2018 by Magnus K. Hillestad, Even Westvang, Øyvind Rostad, Simen Svale Skogsrud.
Magnus K. Hillestad (CEO & Co-founder) sits at the top of Sanity's reporting structure, with 9 direct reports.
The most common previous employers of current Sanity staff are Twilio (11 people), Salesforce (9 people), Contentful (6 people).
Former Sanity employees most often move to Sitecore (4), Webflow (3), ElevenLabs (2).
At least 9 companies have a founder who previously worked at Sanity, including Tembo, Bockatech, Midio.
Sanity attracts about 20,770 organic search visits a month, worth roughly $79K a month in equivalent ad spend.
The most common skills among Sanity staff are JavaScript, Cascading Style Sheets (CSS), Leadership, Web Development, React.js.
Sanity staff are concentrated in Oslo, Norway (29), California, United States (24), England, United Kingdom (16).
Sanity has about 111 people in Engineering, up 19% over the past year, as of September 2026.
Sanity has about 60 people in Sales, up 46% over the past year, as of September 2026.
Computed from 238 current and 171 former Sanity profiles, as of September 2026. Source: Crustdata.
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