SECRET SALES
Secret Sales is a UK-based online marketplace for discounted fashion, footwear, accessories and beauty products. It has raised $22M, most recently in a Series B round in May 2023, and employs 160 people.
The growth story
SECRET SALES grew from 155 to 160 employees between 2023 and 2026, raising $22M along the way, most recently a Series B in May 2023.
About
Secret Sales operates a digital marketplace where brands and retailers can sell excess inventory directly to consumers. Unlike traditional discount channels, it aims to preserve brand equity while identifying new customers for full-price targeting, using GDPR-compliant methods.
The company was acquired and relaunched in March 2020 by retail entrepreneurs Chris Griffin and Matt Purt, transforming it from a members-only flash sales site to a dedicated marketplace. Backed by investors including Belerion Capital and THG, it has grown to 160 employees and secured $22M in funding, with its latest Series B round closing in May 2023.
Founders and leadership
Operations is the largest function at Secret Sales, with 5 employees. The company has a median tenure of 3 years, suggesting moderate staff retention.
The SECRET SALES org chart
Alex Adamson (CMO) leads 37 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 21 (+5% YoY), Sales 19 (+6% YoY), Operations 17 (+13% YoY), Customer Success and Support 13 (-7% YoY), Marketing 12 (0% YoY), Finance 9 (-18% YoY).
Talent flow
Secret Sales recruits heavily from UK retailers, with Debenhams, Matalan and BrandAlley being top sources. Alumni most often move to Tesco, JPMorgan Chase and Ten Lifestyle Group.
Most common previous employers of SECRET SALES staff: Debenhams (5), Matalan (4), The BrandAlley (4), Javelin (3), Superdry (3), ASOS.com (2). Former SECRET SALES employees most often moved to Tesco (3), 7879 (2), JPMorganChase (2), Ten Lifestyle (2), Conran Design (2), Selfridges (2).
Alumni worth knowing
The SECRET SALES mafia
18 Secret Sales alumni have founded companies, including Vetlexicon (29 staff), 7879 (11 staff) and BSharp App (6 staff).
18Robert Moss, was Chief Marketing Officer until 2014Sach Kukadia, was Founder & Chief Executive Officer until 2019Ricardo Ghanem CA(SA), was Ecommerce Project Manager & Business Partner until 2016Antoine Jouve, was Senior Developer until 2016Holly Goswell, was Creative Artworker until 2013Lidija Newman, was E-commerce Merchandise Coordinator until 2011
John Mckenzie, was Buying Director until 2013
Iulia Dumitrache, was Fashion Buyer Intern until 2016
Mahul Ruparelia, was Senior suppor and test manager Via MARS Consultants Ltd until 2023
Olivier Schuepbach, was Board Director until 2011
Iulia Ilas, was HEAD OF CRM until 2016
Rabih H., was Head of IT and Technical Operations until 2020
Carmen Lee, was CRM Manager until 2024
Camille Filiol, was Vice President (VP) of CRM until 2023
Katherine Chambers, was Junior Fashion and Lifestyle Writer until 2014
Karolina Ferenz, was Digital Designer / Creative Artworker until 2011
Steven Summers, was Head of Logistics until 2021
Sarah Tippett, was Freelancer until 2011Web traffic
Traffic mix: 22% direct, 37% search, 5% social, 5% paid.
What this company is made of
Most common skills at SECRET SALES: E-Commerce (24), Retail (24), Customer Service (23), Management (23), Microsoft Office (20), Communication (20), Analytical Skills (19), Sales (18).
Where the team actually sits
SECRET SALES people are concentrated in England, United Kingdom (44), London Area, United Kingdom (4), United Kingdom (3), South Holland, Netherlands (1).
Search footprint
SECRET SALES attracts about 5,139 organic search visits a month, traffic worth roughly $41K a month if bought through ads. It gained 2,670 ranking keywords and lost 2,015 in the last period.
What employees say
- Compensation
- 2.60 / 5
- Career opportunities
- 2.40 / 5
- Senior management
- 2.40 / 5
- Work-life balance
- 2.70 / 5
Frequently asked
SECRET SALES has 160 employees as of September 2026.
SECRET SALES has raised $22M in total, most recently a Series B round in May 2023.
Alex Adamson (CMO) sits at the top of SECRET SALES's reporting structure, with 8 direct reports.
The most common previous employers of current SECRET SALES staff are Debenhams (5 people), Matalan (4 people), The BrandAlley (4 people).
Former SECRET SALES employees most often move to Tesco (3), 7879 (2), JPMorganChase (2).
At least 18 companies have a founder who previously worked at SECRET SALES, including Vetlexicon, 7879, BSharp App.
SECRET SALES attracts about 5,139 organic search visits a month, worth roughly $41K a month in equivalent ad spend.
The most common skills among SECRET SALES staff are E-Commerce, Retail, Customer Service, Management, Microsoft Office.
SECRET SALES staff are concentrated in England, United Kingdom (44), London Area, United Kingdom (4), United Kingdom (3).
SECRET SALES has about 21 people in Business Development, up 5% over the past year, as of September 2026.
SECRET SALES has about 19 people in Sales, up 6% over the past year, as of September 2026.
Computed from 66 current and 287 former SECRET SALES profiles, as of September 2026. Source: Crustdata.
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