Sendoso
Sendoso sells software for sending physical gifts and mail to help sales teams improve conversion rates. The San Francisco-based company has raised $153M, most recently a Series C in September 2021, and employs 408 people.
The growth story
Sendoso grew from 478 to 408 employees between 2023 and 2026, raising $153M along the way, most recently a Series C in September 2021.
About
Sendoso provides a platform for sales teams to send physical items like gifts and direct mail to prospects. Its software integrates with CRM systems to automate and track these campaigns, aiming to improve sales metrics like call-back rates and deal velocity.
The company has scaled to over 400 employees since its 2016 founding. Its $153M in funding includes a Series C round led by Craft Ventures and other prominent investors, suggesting strong investor confidence in its growth trajectory.
Founders and leadership
Sales is the largest function at Sendoso, accounting for 23 of its 408 employees. The company's leadership team spans engineering, product, and go-to-market functions typical of a SaaS business at this stage.
The Sendoso org chart
Kris Rudeegraap (Co-CEO and Co-Founder) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 48 (+4% YoY), Sales 38 (+3% YoY), Engineering 31 (0% YoY), Customer Success and Support 31 (+19% YoY), Business Development 27 (0% YoY), Information Technology 20 (0% YoY).
Talent flow
Sendoso recruits heavily from other tech companies, with Postal, Wrike, and Amazon being top sources. Its alumni frequently move to startups, with AirOps, Toptal, and 1mind being common destinations. Employees stay a median of 2 years.
Most common previous employers of Sendoso staff: Postal by Sendoso (9), Wrike (9), Amazon (8), TriNet Zenefits (5), Apple (5), Yelp (4). Former Sendoso employees most often moved to AirOps (5), Toptal (3), 1mind (3), Goldcast (2), AccountAim (2), Amazon Web Services (AWS) (2).
Alumni worth knowing
The Sendoso mafia
Sendoso alumni have founded 23 companies, including ChangeEngine (309 employees), 3i Members (154 employees), and AccountAim (24 employees). This suggests a strong entrepreneurial culture among former employees.
24Andrew Higashi, was VP of New Markets until 2020Ryan Mang, MBA, was Advisor until 2026Josh McClanahan, was VP, Business Operations until 2023James Geyer, was Business Operations Senior Manager until 2022Adil M. Qureshi, was Senior Manager Talent & People until 2022Tom Pae, was VP of Revenue Operations & Enablement until 2022
Priya Saiprasad, was Board Member until 2023
Hassan khan Y., was Senior Security Engineer until 2021
Sean Wilson, was Sales until 2022
Tim Davidson, was Content Creator until 2024
Justin Knorr, was Advisor until 2023
Alex Ortiz, was Chief Marketing Officer until 2022
Preet Virdi, was Chief Sending & Operations Officer until 2024
Eric Smith, was Sales Development Representative until 2020
Hassan Mahmood, was Frontend Developer until 2022
Daniel Frohnen, was Chief Marketing Officer (CMO) until 2021
Parker Chase-Corwin, was Advisor until 2023
Brittney O’Brien, was Senior Customer Success Manager until 2023
Joy R. Slaoui, was Growth Strategist until 2020
Jeffrey K. Rohrs, was Advisory Board Member until 2023
Sierra Summers, was Advisor until 2023
Jaesha Hendrix, was Sales Development Representative until 2021Hiring now
Web traffic
Traffic mix: 64% direct, 28% search, 1% social, 1% paid.
What this company is made of
Most common skills at Sendoso: Leadership (164), Management (153), Sales (134), Salesforce.com (128), Customer Service (124), Marketing (120), Customer Relationship Management (CRM) (114), Microsoft Office (108).
Where the team actually sits
Sendoso people are concentrated in California, United States (20), Arizona, United States (15), Punjab, Pakistan (12), Greater Phoenix Area (6).
Search footprint
Sendoso attracts about 5,251 organic search visits a month, traffic worth roughly $130K a month if bought through ads. It gained 2,474 ranking keywords and lost 1,472 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Sendoso has 408 employees as of September 2026.
Sendoso has raised $153M in total, most recently a Series C round in September 2021.
Sendoso was founded in 2016 by Kris Rudeegraap.
Kris Rudeegraap (Co-CEO and Co-Founder) sits at the top of Sendoso's reporting structure, with 7 direct reports.
The most common previous employers of current Sendoso staff are Postal by Sendoso (9 people), Wrike (9 people), Amazon (8 people).
Former Sendoso employees most often move to AirOps (5), Toptal (3), 1mind (3).
At least 23 companies have a founder who previously worked at Sendoso, including ChangeEngine, 3i Members, AccountAim.
Sendoso attracts about 5,251 organic search visits a month, worth roughly $130K a month in equivalent ad spend.
The most common skills among Sendoso staff are Leadership, Management, Sales, Salesforce.com, Customer Service.
Sendoso staff are concentrated in California, United States (20), Arizona, United States (15), Punjab, Pakistan (12).
Sendoso has about 48 people in Operations, up 4% over the past year, as of September 2026.
Sendoso has about 38 people in Sales, up 3% over the past year, as of September 2026.
Computed from 118 current and 274 former Sendoso profiles, as of September 2026. Source: Crustdata.
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