Sequence
Sequence sells billing and quote-to-cash software for B2B companies. The New York-based startup has raised $43M from investors including a16z and Salesforce Ventures, and employs 70 people.
The growth story
Sequence grew from 15 to 70 employees between 2021 and 2026, raising $43M along the way, most recently a Series A in December 2025.
About
Sequence provides software that automates billing and revenue workflows for B2B scaleups. Its platform aims to reduce errors in complex pricing, invoicing, and payment processes.
The company has raised $43M, including a Series A in December 2025. Its client list includes Bridge (acquired by Stripe) and OpenRouter, though specific revenue or customer growth metrics are not disclosed.
Founders and leadership
Engineering is Sequence's largest function with 15 staff. The company is led by founders from Trinity College Dublin and Durham University, with a median tenure of 2 years across employees.
Departments, and which ones grew
Headcount by function: Engineering 19 (+36% YoY), Entrepreneurship 8 (+33% YoY), Sales 8 (+60% YoY), Business Development 4 (+33% YoY), Finance 4 (0% YoY), Arts and Design 3 (-25% YoY).
Talent flow
Sequence recruits heavily from professional services firms, with Deloitte, PwC Ireland, and Trinity Student Managed Fund as top sources. Alumni have gone on to fintechs like Coinbase and startups including Rex (YC S26).
Most common previous employers of Sequence staff: Deloitte (4), Trinity Student Managed Fund (2), TrueLayer (2), IMC Trading (2), PwC Ireland (2), Amazon (2). Former Sequence employees most often moved to Rex (YC S26) (2), Givver (1), Coinbase (1), Helsing (1), Cur8 Capital (1), Wealth Awesome (1).
Alumni worth knowing
The Sequence mafia
Sequence alumni have founded 4 companies, including Givver and Wealth Awesome. Two founders from Sequence launched Rex, a Y Combinator-backed startup.
5Cyntia Aliaga, was Head of Talent until 2022Qayyum Rajan, CFA, was Operations Data and Payments Consultant until 2022Leah Sharma, was Head of Talent Acquisition until 2023Merlin Kafka, was CPO (AR & Quote to cash) until 2025Lewis Blackwood, was Engineering Lead until 2025Web traffic
Traffic mix: 51% direct, 31% search, 5% social, 1% paid.
What this company is made of
Most common skills at Sequence: Microsoft Excel (15), Python (Programming Language) (12), Financial Analysis (12), JavaScript (11), React.js (10), Leadership (10), Communication (10), Finance (10).
Where the team actually sits
Sequence people are concentrated in England, United Kingdom (11), New York, United States (9), United Kingdom (5), United States (3).
Search footprint
Sequence attracts about 44 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 66 ranking keywords and lost 62 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.90 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Sequence has 70 employees as of September 2026.
Sequence has raised $43M in total, most recently a Series A round in December 2025.
Sequence was founded in 2021 by Eamon Jubbawy, Riya Grover, Enda Cahill.
The most common previous employers of current Sequence staff are Deloitte (4 people), Trinity Student Managed Fund (2 people), TrueLayer (2 people).
Former Sequence employees most often move to Rex (YC S26) (2), Givver (1), Coinbase (1).
At least 4 companies have a founder who previously worked at Sequence, including Givver, Wealth Awesome, Talent Nova.
Sequence attracts about 44 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Sequence staff are Microsoft Excel, Python (Programming Language), Financial Analysis, JavaScript, React.js.
Sequence staff are concentrated in England, United Kingdom (11), New York, United States (9), United Kingdom (5).
Sequence has about 19 people in Engineering, up 36% over the past year, as of September 2026.
Sequence has about 8 people in Entrepreneurship, up 33% over the past year, as of September 2026.
Computed from 41 current and 42 former Sequence profiles, as of September 2026. Source: Crustdata.
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