ServiceUp
ServiceUp is a fleet repair platform that centralizes repair and maintenance workflows for fleet operators, helping reduce downtime and keep vehicles on the road. The company has raised $70M in total funding, including a $55M Series B in July 2025, and employs 86 people.
The growth story
ServiceUp grew from 14 to 86 employees between 2021 and 2026, raising $70M along the way, most recently a Series B in July 2025.
About
ServiceUp provides a platform for fleet operators to manage collision, mechanical, and maintenance workflows in a single system. It connects fleets with their own shop networks or a marketplace of vetted repair partners, offering configurable approvals, real-time status updates, and performance insights to streamline repair processes.
The company has raised $70M in funding, with a $55M Series B in July 2025, indicating strong investor confidence. With 86 employees, ServiceUp is scaling its operations to build a comprehensive system for fleet repair management.
Founders and leadership
Engineering is the largest function at ServiceUp, with 13 employees. The company is led by a team that includes founders and executives with backgrounds in fleet management and software development.
The ServiceUp org chart
Brett Carlson (Co-Founder / CEO) leads 34 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 18 (+29% YoY), Operations 15 (-40% YoY), Customer Success and Support 13 (-19% YoY), Business Development 9 (-10% YoY), Sales 7 (+17% YoY), Product Management 5 (+25% YoY).
Talent flow
ServiceUp hires talent from companies like AutoNation Mobile Service, Kyte, and ZetaMinusOne. Alumni have moved on to roles at Cox Automotive, Bloom Factory, and other tech and automotive companies.
Most common previous employers of ServiceUp staff: AutoNation Mobile Service (4), Kyte (3), ZetaMinusOne (3), PeakSpan Capital (2), Cloudera (2), Gartner (2). Former ServiceUp employees most often moved to Bloom Factory (2), Cox Automotive (2), ALSO. (1), DAMPSOFT (1), Ultimate Fighting Championship (1), Espresso Labs (1).
Alumni worth knowing
The ServiceUp mafia
ServiceUp alumni have founded several companies, including GovPilot, Campus Burgers, and Bloom Factory, showcasing entrepreneurial activity among former employees.
6Javier Muniz, was Advisor until 2024Mark Angelopoulos, was Enterprise Account Executive until 2024Mark L., was Advisor until 2022Kunal Rupani, was Chief Product and Engineering Officer until 2024Steven Olsen, was Principal Engineer until 2026Jaclyn Imani, was Founder, CEO until 2021Web traffic
Traffic mix: 83% direct, 4% search, 0% social, 2% paid.
What this company is made of
Most common skills at ServiceUp: Customer Service (31), Leadership (31), Management (30), Microsoft Office (22), Communication (22), Sales (21), Public Speaking (20), Marketing (18).
Where the team actually sits
ServiceUp people are concentrated in California, United States (20), San Francisco Bay Area (9), Texas, United States (5), New York, United States (3).
Search footprint
ServiceUp attracts about 581 organic search visits a month, traffic worth roughly $16K a month if bought through ads. It gained 259 ranking keywords and lost 144 in the last period.
Frequently asked
ServiceUp has 86 employees as of September 2026.
ServiceUp has raised $70M in total, most recently a Series B round in July 2025.
ServiceUp was founded in 2021 by Brett Carlson, Brett Dashe.
Brett Carlson (Co-Founder / CEO) sits at the top of ServiceUp's reporting structure, with 6 direct reports.
The most common previous employers of current ServiceUp staff are AutoNation Mobile Service (4 people), Kyte (3 people), ZetaMinusOne (3 people).
Former ServiceUp employees most often move to Bloom Factory (2), Cox Automotive (2), ALSO. (1).
At least 5 companies have a founder who previously worked at ServiceUp, including GovPilot, Campus Burgers, Messier: Unlocking the World's Creativity.
ServiceUp attracts about 581 organic search visits a month, worth roughly $16K a month in equivalent ad spend.
The most common skills among ServiceUp staff are Customer Service, Leadership, Management, Microsoft Office, Communication.
ServiceUp staff are concentrated in California, United States (20), San Francisco Bay Area (9), Texas, United States (5).
ServiceUp has about 18 people in Engineering, up 29% over the past year, as of September 2026.
ServiceUp has about 15 people in Operations, down 40% over the past year, as of September 2026.
Computed from 59 current and 63 former ServiceUp profiles, as of September 2026. Source: Crustdata.
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