Sett
Sett is a Tel Aviv-based startup that uses AI to automate ad creative production and testing for mobile game developers. The company has raised $57M in funding and employs 11-50 people.
About
Sett sells software that generates and tests video ads for mobile game user acquisition campaigns. Its AI system creates ad concepts, deploys them across ad networks, and learns from performance data to improve results. The company targets mobile game developers who need to test large volumes of ad creatives to find winning combinations.
The company has raised $57M in a Series B round led by Bessemer Venture Partners and other investors. While its exact headcount growth is unclear, Sett operates in the competitive mobile gaming ad tech space with a small team of under 50 employees.
Founders and leadership
Sett's largest function is Arts and Design, accounting for 41% of its workforce. The company has a median employee tenure of 1 year, suggesting a relatively young and fluid organization.
The Sett org chart
Amit Carmi (Co-Founder & CEO) leads 58 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Talent flow
Sett recruits heavily from Israeli military and intelligence units, with 8 hires from the Israel Defense Forces and 6 from Unit 8200. It also draws talent from mobile gaming companies like ironSource and Playtika. Alumni have gone on to work at companies like Voyantis and Ten Square Games.
Most common previous employers of Sett staff: Israel Defense Forces (8), Israeli Military Intelligence - Unit 8200 (6), ironSource (5), Playtika (4), Supersonic Studios, a Tripledot Studio (4), Upwork (4). Former Sett employees most often moved to Voyantis (1), OpenText (1), Evinced (1), Matchi (1), Ten Square Games (1), Fun Crafters (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 74% direct, 12% search, 14% social, 0% paid.
Where the team actually sits
Sett people are concentrated in Tel Aviv District, Israel (46), Israel (11), Center District, Israel (6), Kyiv City, Ukraine (5).
Search footprint
Sett attracts about 18 organic search visits a month. It gained 6 ranking keywords and lost 3 in the last period.
Frequently asked
Sett has raised $57M in total, most recently a Series B round in March 2026.
Sett was founded in 2022 by Amit Carmi, Yoni Blumenfeld.
Amit Carmi (Co-Founder & CEO) sits at the top of Sett's reporting structure, with 8 direct reports.
The most common previous employers of current Sett staff are Israel Defense Forces (8 people), Israeli Military Intelligence - Unit 8200 (6 people), ironSource (5 people).
Former Sett employees most often move to Voyantis (1), OpenText (1), Evinced (1).
Sett attracts about 18 organic search visits a month.
Sett staff are concentrated in Tel Aviv District, Israel (46), Israel (11), Center District, Israel (6).
Computed from 120 current and 40 former Sett profiles, as of September 2026. Source: Crustdata.
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