Signal AI
Signal AI sells AI-powered reputation and risk intelligence software that analyzes external data across 226 markets and 75 languages. The London-based company has raised $102M, most recently in a Series D in December 2021, and employs 283 people.
The growth story
Signal AI grew from 193 to 283 employees between 2021 and 2026, raising $102M along the way, most recently a Series D in December 2021.
About
Signal AI provides software that analyzes public data to help companies monitor their reputation and identify risks. Its platform tracks sentiment and emerging topics across news, social media and other sources, primarily serving Fortune 500 companies like Deloitte and Spotify.
The company has grown through acquisitions, buying Social360 and Memo to expand its capabilities. Its $102M in funding includes a Series D round in late 2021 led by Aberdeen Standard Investments and Frontline Ventures, suggesting continued investor confidence in its market position.
Founders and leadership
Sales is Signal AI's largest function, with 32 employees. The company has a median tenure of 2 years, indicating moderate turnover. Leadership includes investors like Darren Shapland and Andy Phillipps, who bring media and tech expertise.
The Signal AI org chart
David Benigson (CEO) leads 55 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 39 (-11% YoY), Sales 34 (-3% YoY), Business Development 26 (-13% YoY), Customer Success and Support 18 (-5% YoY), Marketing 18 (+29% YoY), Information Technology 16 (+60% YoY).
Talent flow
Signal AI hires heavily from competitors, with Cision, Gorkana and Brandwatch among its top talent sources. Its acquisitions of Social360 and Memo have also brought in staff. Alumni often move to other SaaS companies like Salesforce and Pendo.io.
Most common previous employers of Signal AI staff: Cision (14), Social360 (Acquired by Signal AI) (8), Gorkana (6), Onclusive (5), Memo (Acquired by Signal AI) (4), Brandwatch (4). Former Signal AI employees most often moved to Cision (3), Salesforce (2), Modulr (2), Roxhill Media (2), Pendo.io (2), Kaluza (2).
Alumni worth knowing
The Signal AI mafia
Signal AI alumni have founded 19 companies, including Lumion (151 staff), Solomonic (61 staff) and Warden AI (16 staff). This suggests the company fosters entrepreneurial talent despite its focus on enterprise software.
19Marili 't Hooft - Bolle, was Interim Chief Operations Officer until 2021Edward Bird, was Head of Content (Secondment) until 2016Jeffrey Pole, was Head of Product, PR until 2021Andrew Bowker, was Head Of Strategy until 2023Michael Labib, was Business Development until 2023Shann Biglione, was SVP Intelligence & Corporate Strategy until 2025
Daniel Prior, was Head of Product Marketing and Communications until 2017
Namitha Raviprakash, was Consultant until 2016
Olivia Walker, was Enterprise Account Executive until 2024
Marino Orlandi, was Gallery Business Technical Support Intern until 2013
Calvin Wiltermood, was Senior Business Development Representative until 2021
Andrew Dowsett, was ADVISOR until 2020
Olly Mardling, was GO-TO MARKET MANAGER until 2017
John Brock, was Global Head of Brand and Creative until 2022
Charlotte Elver Jauncey, was Revenue Enablement Manager until 2022
Valts Zutis, was Revenue Operations Manager until 2019
Web traffic
Traffic mix: 84% direct, 9% search, 1% social, 0% paid.
What this company is made of
Most common skills at Signal AI: Microsoft Office (68), Teamwork (62), Leadership (60), Microsoft Excel (59), Communication (58), Management (57), Project Management (53), Social Media (52).
Where the team actually sits
Signal AI people are concentrated in England, United Kingdom (57), United Kingdom (25), Lisbon, Portugal (22), New York, United States (22). 3 offices on record.
Search footprint
Signal AI attracts about 1,641 organic search visits a month, traffic worth roughly $8K a month if bought through ads. It gained 505 ranking keywords and lost 253 in the last period.
What employees say
- Compensation
- 3.00 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 2.90 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
Signal AI has 283 employees as of September 2026.
Signal AI has raised $102M in total, most recently a Series D round in December 2021.
Signal AI was founded in 2013 by Miguel Martinez.
David Benigson (CEO) sits at the top of Signal AI's reporting structure, with 5 direct reports.
The most common previous employers of current Signal AI staff are Cision (14 people), Social360 (Acquired by Signal AI) (8 people), Gorkana (6 people).
Former Signal AI employees most often move to Cision (3), Salesforce (2), Modulr (2).
At least 19 companies have a founder who previously worked at Signal AI, including Lumion, Solomonic, Warden AI.
Signal AI attracts about 1,641 organic search visits a month, worth roughly $8K a month in equivalent ad spend.
The most common skills among Signal AI staff are Microsoft Office, Teamwork, Leadership, Microsoft Excel, Communication.
Signal AI staff are concentrated in England, United Kingdom (57), United Kingdom (25), Lisbon, Portugal (22).
Signal AI has about 39 people in Engineering, down 11% over the past year, as of September 2026.
Signal AI has about 34 people in Sales, down 3% over the past year, as of September 2026.
Computed from 175 current and 267 former Signal AI profiles, as of September 2026. Source: Crustdata.
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