Simple Life App
Simple Life App provides weight loss coaching through a mobile app, with 262 employees. The London-based company has raised $40M in funding, most recently in a Series B round in October 2025.
The growth story
Simple Life App grew from 99 to 262 employees between 2022 and 2026, raising $40M along the way, most recently a Series B in October 2025.
About
Simple Life App offers a mobile-based coaching service focused on sustainable weight loss and healthy eating habits. The app avoids traditional dieting methods like calorie counting, instead providing daily guidance to help users make gradual lifestyle changes.
The company has grown to 262 employees since its 2019 founding. It has attracted $40M in funding from investors including HartBeat Ventures and Target Global, with its latest Series B round closing in October 2025.
Founders and leadership
Engineering is the largest function at Simple Life App, with 38 employees. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Simple Life App org chart
Mike Prytkov (Co-Founder & CEO) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 50 (+14% YoY), Marketing 31 (+55% YoY), Arts and Design 31 (+63% YoY), Information Technology 29 (-6% YoY), Customer Success and Support 28 (-12% YoY), Media and Communication 21 (+17% YoY).
Talent flow
Simple Life App recruits heavily from Russian tech companies, with Palta and Aviasales being top sources of talent. Alumni frequently move to other health and fintech startups, with Tabby and Social Discovery being common destinations.
Most common previous employers of Simple Life App staff: Palta (8), Aviasales (8), Yandex (7), Prisma Labs (6), EPAM (6), FBS (5). Former Simple Life App employees most often moved to Tabby | تابي (3), Social Discovery (3), Flo Health (2), inDrive (2), Alfa-Bank (2), A-Players (2).
Alumni worth knowing
The Simple Life App mafia
Simple Life App alumni have founded 10 companies, including Volup (18 staff) and Retentioneering (6 staff). Several startups like Scalemate and Infllu remain small with fewer than 5 employees.
10Mónica Bagagem, was Global Head of Brand & Comms — B2C until 2024Vladimir Kukushkin, was Senior Data Analyst until 2025Nataliia Bondar, was User Acquisition Manager until 2021Ivan Karsakov, was Head of Influencer Marketing until 2021Artem Kosarev, was Product Director until 2023Igor Volodin, was Senior Product Manager until 2021
Polina Anisimova, was Senior Growth Product Manager until 2025
Stanislav Piatikop, was Chief Product Officer until 2021
Val Scholz, was Interim VP Product until 2023
Eugene Koltsov, was Senior Software Developer until 2021Hiring now
What this company is made of
Most common skills at Simple Life App: Communication (66), Project Management (60), Team Leadership (53), English (50), Teamwork (49), Problem Solving (46), Analytical Skills (46), SQL (45).
Where the team actually sits
Simple Life App people are concentrated in Limassol, Cyprus (43), Belgrade, Serbia (12), Mazowieckie, Poland (11), England, United Kingdom (9).
Search footprint
Simple Life App attracts about 24,600 organic search visits a month, traffic worth roughly $65K a month if bought through ads. It gained 5,560 ranking keywords and lost 2,902 in the last period.
What employees say
- Compensation
- 3.40 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Simple Life App has 262 employees as of September 2026.
Simple Life App has raised $40M in total, most recently a Series B round in October 2025.
Simple Life App was founded in 2019 by Mike Prytkov, Alexander Ilinskiy.
Mike Prytkov (Co-Founder & CEO) sits at the top of Simple Life App's reporting structure, with 7 direct reports.
The most common previous employers of current Simple Life App staff are Palta (8 people), Aviasales (8 people), Yandex (7 people).
Former Simple Life App employees most often move to Tabby | تابي (3), Social Discovery (3), Flo Health (2).
At least 10 companies have a founder who previously worked at Simple Life App, including Volup, Retentioneering, Scalemate.
Simple Life App attracts about 24,600 organic search visits a month, worth roughly $65K a month in equivalent ad spend.
The most common skills among Simple Life App staff are Communication, Project Management, Team Leadership, English, Teamwork.
Simple Life App staff are concentrated in Limassol, Cyprus (43), Belgrade, Serbia (12), Mazowieckie, Poland (11).
Simple Life App has about 50 people in Engineering, up 14% over the past year, as of September 2026.
Simple Life App has about 31 people in Marketing, up 55% over the past year, as of September 2026.
Computed from 200 current and 175 former Simple Life App profiles, as of September 2026. Source: Crustdata.
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