Simply
Simply develops mobile apps for learning creative skills like piano, guitar, singing and drawing, with over 240 employees. Its apps have millions of users and the company has raised $92M, most recently a Series D in 2021.
The growth story
Simply grew from 231 to 240 employees between 2023 and 2026, raising $92M along the way, most recently a Series D in June 2021.
About
Simply builds subscription-based mobile apps that teach creative skills through interactive lessons. Its apps target hobbyists looking for accessible, gamified ways to learn instruments and art.
The company has scaled rapidly since its 2017 founding, reaching 240 employees. With $92M in funding and millions of app users, it aims to build a global subscription platform for creative education.
Founders and leadership
Engineering is Simply's largest function, making up 33% of its workforce. The company has a median tenure of 4 years, suggesting strong employee retention.
The Simply org chart
Yigal Kaminka (Co-Founder, Content Director) leads 60 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Marketing 41 (+24% YoY), Engineering 39 (-2% YoY), Arts and Design 34 (+17% YoY), Information Technology 16 (+14% YoY), Product Management 16 (-6% YoY), Media and Communication 15 (-21% YoY).
Talent flow
Simply recruits heavily from Israeli institutions, with Tel Aviv University, Hebrew University and Ben-Gurion University as top sources. Many employees come from military backgrounds, including the Israel Defense Forces and Unit 8200 intelligence unit.
Most common previous employers of Simply staff: Israel Defense Forces (25), Israeli Military Intelligence - Unit 8200 (10), monday.com (8), EY (8), Wix (8), IDF (8). Former Simply employees most often moved to Wonderful (5), Meta (4), Artlist (3), Remitly Israel (formerly Rewire) (2), Google (2), monday.com (2).
Alumni worth knowing
The Simply mafia
Simply alumni have founded 9 companies, including Haaretz (543 employees), Briya (60 employees) and Montara (12 employees).
9Gali Arnon, was Advisor until 2025David Davidov, was Product Lead and Head of Sing Content until 2025Ariel Verber, was Product Designer until 2019Jonathan Album, was Head of Consumer Marketing until 2023
Ran Raiten, was Music Provider until 2020Web traffic
Traffic mix: 13% direct, 53% search, 15% social, 11% paid.
What this company is made of
Most common skills at Simply: Leadership (59), Python (Programming Language) (56), Project Management (53), SQL (51), Management (51), Software Development (49), Microsoft Excel (42), Product Management (41).
Where the team actually sits
Simply people are concentrated in Tel Aviv District, Israel (86), Israel (85), Center District, Israel (4), United States (3).
Search footprint
Simply attracts about 18,760 organic search visits a month, traffic worth roughly $38K a month if bought through ads. It gained 1,412 ranking keywords and lost 2,605 in the last period.
What employees say
- Compensation
- 4.70 / 5
- Career opportunities
- 4.40 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Simply has 240 employees as of September 2026.
Simply has raised $92M in total, most recently a Series D round in June 2021.
Simply was founded in 2017 by Yigal Kaminka, Yuval Kaminka, Roey Izkovsky.
Yigal Kaminka (Co-Founder, Content Director) sits at the top of Simply's reporting structure, with 3 direct reports.
The most common previous employers of current Simply staff are Israel Defense Forces (25 people), Israeli Military Intelligence - Unit 8200 (10 people), monday.com (8 people).
Former Simply employees most often move to Wonderful (5), Meta (4), Artlist (3).
At least 9 companies have a founder who previously worked at Simply, including Haaretz, Briya, Montara.
Simply attracts about 18,760 organic search visits a month, worth roughly $38K a month in equivalent ad spend.
The most common skills among Simply staff are Leadership, Python (Programming Language), Project Management, SQL, Management.
Simply staff are concentrated in Tel Aviv District, Israel (86), Israel (85), Center District, Israel (4).
Simply has about 41 people in Marketing, up 24% over the past year, as of September 2026.
Simply has about 39 people in Engineering, down 2% over the past year, as of September 2026.
Computed from 197 current and 149 former Simply profiles, as of September 2026. Source: Crustdata.
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