Sitemate
Sitemate sells AI-powered field documentation software for construction and industrial teams, automating compliance paperwork from frontline worker inputs. The company has raised $29M in Series A funding and employs 190 people.
The growth story
Sitemate grew from 23 to 190 employees between 2021 and 2026, raising $29M along the way, most recently a Series A in December 2024.
About
Sitemate's software converts voice notes, photos, and location data from field workers into structured compliance records. It targets construction and industrial teams who need to digitize paperwork-heavy processes without pulling workers away from their tasks.
The company recently raised a $29M Series A in late 2024 from investors including Blackbird Ventures and Artesian VC. With 190 employees, its engineering team makes up the largest function at 55 staff.
Founders and leadership
Engineering is the largest department with 55 staff. The company has a relatively young workforce with a median tenure of just one year.
The Sitemate org chart
Hartley Pike (Co Founder / CEO) leads 59 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 66 (+38% YoY), Sales 49 (+26% YoY), Customer Success and Support 22 (+16% YoY), Operations 15 (0% YoY), Arts and Design 9 (+80% YoY), Business Development 4 (-43% YoY).
Talent flow
Sitemate recruits heavily from University of Technology Sydney and companies like Houzz and SafetyCulture. Alumni frequently move to Boomi, with five former employees joining the integration platform.
Most common previous employers of Sitemate staff: University of Technology Sydney (5), Houzz (4), SafetyCulture (3), Softcat (3), Ideagen (3), Startmate (3). Former Sitemate employees most often moved to Boomi (5), Qargo TMS (1), SpotOn (1), DogBase (1), PaidRight (a Wrkr company) (1), Oztech BMS Solutions (1).
Alumni worth knowing
The Sitemate mafia
Five alumni have founded companies, including EstateMin (6 staff) and DogBase (5 staff). The most established spinout is EstateMin, which has grown to six employees.
5John Noonan, was Account Executive until 2019Almog Koren, was Senior Software Engineer until 2018Gabriela F., was Software Engineer II until 2026Will Smith, was Product Manager until 2026Joana Xavier e Sousa, was Senior Account Executive until 2025Hiring now
Web traffic
Traffic mix: 13% direct, 73% search, 0% social, 1% paid.
What this company is made of
Most common skills at Sitemate: Microsoft Office (71), Teamwork (67), Customer Service (67), Communication (66), Leadership (61), Project Management (57), JavaScript (50), Microsoft Excel (48).
Where the team actually sits
Sitemate people are concentrated in New South Wales, Australia (45), Victoria, Australia (20), Greater Sydney Area (15), England, United Kingdom (11).
Search footprint
Sitemate attracts about 6,343 organic search visits a month, traffic worth roughly $197K a month if bought through ads. It gained 5,621 ranking keywords and lost 5,896 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Sitemate has 190 employees as of September 2026.
Sitemate has raised $29M in total, most recently a Series A round in December 2024.
Sitemate was founded in 2015 by Hartley Pike 👷, Sam McDonnell 👷.
Hartley Pike (Co Founder / CEO) sits at the top of Sitemate's reporting structure, with 6 direct reports.
The most common previous employers of current Sitemate staff are University of Technology Sydney (5 people), Houzz (4 people), SafetyCulture (3 people).
Former Sitemate employees most often move to Boomi (5), Qargo TMS (1), SpotOn (1).
At least 5 companies have a founder who previously worked at Sitemate, including EstateMin, DogBase, GaFe Flow.
Sitemate attracts about 6,343 organic search visits a month, worth roughly $197K a month in equivalent ad spend.
The most common skills among Sitemate staff are Microsoft Office, Teamwork, Customer Service, Communication, Leadership.
Sitemate staff are concentrated in New South Wales, Australia (45), Victoria, Australia (20), Greater Sydney Area (15).
Sitemate has about 66 people in Engineering, up 38% over the past year, as of September 2026.
Sitemate has about 49 people in Sales, up 26% over the past year, as of September 2026.
Computed from 176 current and 75 former Sitemate profiles, as of September 2026. Source: Crustdata.
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