SponsorUnited
SponsorUnited is a SaaS platform that tracks sponsorship deals and marketing partnerships across sports and entertainment, with a database of 403,000 brands and 2.2 million deals. The company raised $39M in Series A funding in November 2022 and employs 366 people. about
The growth story
SponsorUnited grew from 346 to 366 employees between 2021 and 2026, raising $39M along the way, most recently a Series A in November 2022.
About
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.With over 403,000 brands, 2.2 million deals, and 21.1 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the pa
Founders and leadership
The SponsorUnited org chart
Bob Lynch (Founder & CEO) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Arts and Design 174 (+14% YoY), Sales 34 (-15% YoY), Information Technology 21 (+75% YoY), Business Development 20 (+5% YoY), Operations 17 (-11% YoY), Customer Success and Support 14 (+17% YoY).
Talent flow
SponsorUnited hires heavily from sports organizations, with Real Madrid, the NFL, and LAFC among its top talent sources. Alumni often move to sports marketing roles at firms like Excel Sports Management and SPORTFIVE. The company recruits from sports-focused schools like Escuela Universitaria Real Madrid and Syracuse University.
Most common previous employers of SponsorUnited staff: Real Madrid C.F. (6), National Football League (NFL) (4), Amazon (4), UPS (4), Los Angeles Football Club (LAFC) (3), DICK'S Sporting Goods (3). Former SponsorUnited employees most often moved to Excel Sports Management (3), SPORTFIVE (2), VANQUISH (2), Ultimate Fighting Championship (2), Charlotte Hornets (2), National Basketball Association (NBA) (2).
Alumni worth knowing
The SponsorUnited mafia
SponsorUnited alumni have founded 8 companies, including X-One Agency and AmForge. These startups focus on areas like sports marketing and AI, leveraging their founders' SponsorUnited experience in sponsorship analytics.
8Ole Martin Ek, was Sponsorship Scouting Intern until 2016Naol Denko, was Sponsorship Scout until 2023Bill Hudock, was Marketing and Communications until 2021Federico Platin Bueno, was Sponsorship Scout until 2025Tristin Chambers, was Sponsorship Scout until 2021
Werner Banyacskay, was Technical Lead until 2024Hiring now
Web traffic
Traffic mix: 76% direct, 17% search, 3% social, 0% paid.
What this company is made of
Most common skills at SponsorUnited: Communication (160), Customer Service (120), Leadership (117), Teamwork (112), Microsoft Excel (93), Microsoft Office (88), Marketing (81), Problem Solving (75).
Where the team actually sits
SponsorUnited people are concentrated in New York, United States (19), California, United States (17), United States (13), Texas, United States (11).
Search footprint
SponsorUnited attracts about 4,337 organic search visits a month, traffic worth roughly $32K a month if bought through ads. It gained 1,272 ranking keywords and lost 1,002 in the last period.
What employees say
- Compensation
- 2.80 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 4.00 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
SponsorUnited has 366 employees as of September 2026.
SponsorUnited has raised $39M in total, most recently a Series A round in November 2022.
SponsorUnited was founded in 2016 by Bob Lynch.
Bob Lynch (Founder & CEO) sits at the top of SponsorUnited's reporting structure, with 5 direct reports.
The most common previous employers of current SponsorUnited staff are Real Madrid C.F. (6 people), National Football League (NFL) (4 people), Amazon (4 people).
Former SponsorUnited employees most often move to Excel Sports Management (3), SPORTFIVE (2), VANQUISH (2).
At least 8 companies have a founder who previously worked at SponsorUnited, including X-One Agency, AmForge, CriticAI.
SponsorUnited attracts about 4,337 organic search visits a month, worth roughly $32K a month in equivalent ad spend.
The most common skills among SponsorUnited staff are Communication, Customer Service, Leadership, Teamwork, Microsoft Excel.
SponsorUnited staff are concentrated in New York, United States (19), California, United States (17), United States (13).
SponsorUnited has about 174 people in Arts and Design, up 14% over the past year, as of September 2026.
SponsorUnited has about 34 people in Sales, down 15% over the past year, as of September 2026.
Computed from 240 current and 275 former SponsorUnited profiles, as of September 2026. Source: Crustdata.
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