Stake

Financial ServicesQueens Park, New South Wales, AustraliaFounded 2017190 employees$70M raised

Stake is an Australian investing platform offering U.S. and ASX stock trading, SMSF services, and managed investments. It has over A$7 billion under management and serves 750,000+ customers.

+450%
Open roles are up 450% year over year, at 11 today.
10
10 companies were started by ex-Stake people.
+37%
Operations is Stake's fastest-growing team over the past year, now 26 people.
Employees
190
Total raised
$70M
Last: Series A
Open roles
11
+450% vs last year
Site visitors
1M
per month
Alumni founders
10
companies started

The growth story

Stake headcount and funding190 people today
195$31M$36M190202120222023202420252026
Data by CrustdataCrustdata

Stake grew from 58 to 190 employees between 2021 and 2026, raising $70M along the way, most recently a Series A in April 2022.

About

Stake provides a platform for trading U.S. and Australian stocks, self-managed super funds (SMSFs), and managed investment portfolios. Its core offering includes low-cost ASX trades and extended U.S. trading hours, targeting individual investors seeking accessible wealth-building tools.

The company has grown rapidly since its 2017 founding, reaching A$7 billion in assets under management. It raised $70M in a Series A round in April 2022, backed by prominent investors including DST Global and Tiger Global Management.

Founders and leadership

Engineering is Stake's largest function, with 28 employees. The company has 190 total staff, with leadership including founders and investors from firms like DST Global and Tiger Global Management.

The Stake org chart

Rohan Smith (Chief Technology & Operating Officer) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.

  • Chief Technology & Operating Officer
    CEO
    • DS
      Chief Operations Officer
      Executive
    • Chief Product & Technology Officer
      Executive
    • Chief Customer Officer
      Executive
    • Chief People Officer
      Executive
    • Chief of Staff
      Executive

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
34+17%
OOperations
26+37%
BBusiness Development
15+15%
FFinance
13-13%
IInformation Technology
11+22%
CCustomer Success and Support
10+43%
MMarketing
100%
AArts and Design
90%
AAccounting
8+60%
Data by CrustdataCrustdata

Headcount by function: Engineering 34 (+17% YoY), Operations 26 (+37% YoY), Business Development 15 (+15% YoY), Finance 13 (-13% YoY), Information Technology 11 (+22% YoY), Customer Success and Support 10 (+43% YoY).

Talent flow

Stake recruits heavily from major Australian banks, with Commonwealth Bank, Westpac, and NAB being top talent sources. Alumni often move to tech companies like Canva and Wise or fintech startups such as Checkbox.

Where Stake people come from, and where they go138 current + 204 former profiles
9 people: Commonwealth Bank → Stake8 people: Westpac → Stake6 people: NAB → Stake5 people: Quantium → Stake4 people: Immutable → Stake4 people: Zip → Stake4 people: SuperConcepts → Stake4 people: Woolworths → Stake5 people: Stake → Canva3 people: Stake → Everlab3 people: Stake → Wise2 people: Stake → Checkbox2 people: Stake → Google2 people: Stake → Australian Payments Plus2 people: Stake → Flagship2 people: Stake → NABStake190 peopleCAME FROMWENT TOCommonwealth Bank9 peopleWestpac8 peopleNAB6 peopleQuantium5 peopleImmutable4 peopleZip4 peopleSuperConcepts4 peopleWoolworths4 peopleCanva5 peopleEverlab3 peopleWise3 peopleCheckbox2 peopleGoogle2 peopleAustralian Payments…2 peopleFlagship2 peopleNAB2 people
Data by CrustdataCrustdata

Most common previous employers of Stake staff: Commonwealth Bank (9), Westpac (8), NAB (6), Quantium (5), Immutable (4), Zip (4). Former Stake employees most often moved to Canva (5), Everlab (3), Wise (3), Checkbox (2), Google (2), Australian Payments Plus (2).

Alumni worth knowing

The Stake mafia

Stake alumni have founded 10 companies, including BT (2,179 staff), EquitiesFirst (50 staff), and Yellow Express (28 staff). These ventures span financial services, logistics, and tech industries.

Matthew RadyJason WinderbaumBen HorwitzToby SteinbergElliot BrahamLauren Summerfield10
founders left Stake and started 10 companies, employing 2,279 people between them

2,179 employees
Matthew Rady, was Non Executive Chairman until 2019
50 employees
Jason Winderbaum, was Co-Founder until 2016
28 employees
Ben Horwitz, was Content Coordinator until 2022
12 employees
Toby Steinberg, was Head of Growth EU until 2021
4 employees
Elliot Braham, was Technology Director until 2019
3 employees
Lauren Summerfield, was Customer Experience and Operations Analyst until 2021
1 employees
Patrick G., was Officer until 2023
K
1 employees
Russell Katz, was Markets Writer until 2022
Zachary Martin, was Senior Risk and Compliance Manager until 2023
Edwin Onggo, was Growth Lead until 2024

Hiring now

Software EngineerSenior Software EngineerSenior Product Designer - SuperSMSF Quality & Assurance SpecialistRisk & Compliance ManagerPR ManagerMarketing Manager - NZ (Syd-based)KYC Team LeadFront End EngineerFinancial Operations Analyst - Brazil

Web traffic

hellostake.com monthly visitors+5% month over month
462,179756,9611,051,7431,041,033202420252026
Data by CrustdataCrustdata

Traffic mix: 50% direct, 28% search, 12% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCustomer Service
53
CCommunication
50
MMicrosoft Office
50
LLeadership
47
TTeamwork
45
MMicrosoft Excel
42
PProject Management
37
MManagement
35
FFinancial Analysis
35
TTeam Leadership
34
Data by CrustdataCrustdata

Most common skills at Stake: Customer Service (53), Communication (50), Microsoft Office (50), Leadership (47), Teamwork (45), Microsoft Excel (42), Project Management (37), Management (35).

Where the team actually sits

Headcount by regionHQ: Queens Park, New South Wales, Australia
NNew South Wales, Australia
70
GGreater Sydney Area
35
SSão Paulo, Brazil
8
AAustralia
8
GGreater São Paulo Area
3
VVictoria, Australia
3
QQueensland, Australia
3
CCyprus
1
Data by CrustdataCrustdata

Stake people are concentrated in New South Wales, Australia (70), Greater Sydney Area (35), São Paulo, Brazil (8), Australia (8). 2 offices on record.

Search footprint

Organic clicks
14,390
per month
Traffic worth
$146K
if bought as ads
Ranking keywords
15,050
Ads budget
$0K
per month

Stake attracts about 14,390 organic search visits a month, traffic worth roughly $146K a month if bought through ads. It gained 4,016 ranking keywords and lost 3,061 in the last period.

What employees say

Compensation
4.00 / 5
Career opportunities
3.70 / 5
Senior management
3.50 / 5
Work-life balance
3.90 / 5

Frequently asked

How many employees does Stake have?

Stake has 190 employees as of September 2026.

How much has Stake raised?

Stake has raised $70M in total, most recently a Series A round in April 2022.

Who is the CEO of Stake?

Rohan Smith (Chief Technology & Operating Officer) sits at the top of Stake's reporting structure, with 5 direct reports.

Where does Stake hire from?

The most common previous employers of current Stake staff are Commonwealth Bank (9 people), Westpac (8 people), NAB (6 people).

Where do Stake employees go after leaving?

Former Stake employees most often move to Canva (5), Everlab (3), Wise (3).

What companies were founded by ex-Stake employees?

At least 10 companies have a founder who previously worked at Stake, including BT, EquitiesFirst, Yellow Express.

How much traffic does Stake get from search?

Stake attracts about 14,390 organic search visits a month, worth roughly $146K a month in equivalent ad spend.

What skills do people at Stake have?

The most common skills among Stake staff are Customer Service, Communication, Microsoft Office, Leadership, Teamwork.

Where is Stake's team located?

Stake staff are concentrated in New South Wales, Australia (70), Greater Sydney Area (35), São Paulo, Brazil (8).

How big is Stake's engineering team?

Stake has about 34 people in Engineering, up 17% over the past year, as of September 2026.

How big is Stake's operations team?

Stake has about 26 people in Operations, up 37% over the past year, as of September 2026.

Computed from 138 current and 204 former Stake profiles, as of September 2026. Source: Crustdata.

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