Suger
Suger is a cloud marketplace automation platform that helps software companies sell through AWS, Azure and other cloud providers. The 160-person startup raised $19M in Series A funding in February 2025.
The growth story
Suger grew from 3 to 160 employees between 2021 and 2026, raising $19M along the way, most recently a Series A in February 2025.
About
Suger provides tools to automate sales workflows for software companies listing products on cloud marketplaces like AWS and Azure. It handles tasks like offer management, CRM synchronization and billing integration, aiming to reduce manual work for sales and finance teams.
The company has grown to 160 employees since its 2022 founding. Its $19M Series A in early 2025 included investors like Craft Ventures and Intel Capital, suggesting strong interest in cloud sales infrastructure.
Founders and leadership
Engineering is Suger's largest function with 16 employees. The company has a relatively flat structure with a median tenure of just one year.
The Suger org chart
Jon Yoo (CEO & Co-Founder) leads 21 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 30 (+43% YoY), Operations 22 (+120% YoY), Sales 13 (+44% YoY), Customer Success and Support 9 (+50% YoY), Business Development 9 (+13% YoY), Marketing 6 (+20% YoY).
Talent flow
Suger recruits heavily from Workstream (8 hires) and cloud providers like AWS and Microsoft (3 each). Alumni most frequently move to AWS or partnership-focused roles elsewhere.
Most common previous employers of Suger staff: Workstream (8), Salesforce (3), Amazon Web Services (AWS) (3), Microsoft (3), Google (2), Shopee (2). Former Suger employees most often moved to Amazon Web Services (AWS) (3), Partnership Leaders (1), global digital needs agency | gdna (1), Bank (1), Kindle Direct Publishing (1), Stage Consulting (1).
Hiring now
Web traffic
Traffic mix: 52% direct, 30% search, 6% social, 1% paid.
What this company is made of
Most common skills at Suger: Project Management (29), Leadership (28), Customer Service (27), Communication (25), Microsoft Excel (24), Microsoft Office (24), Sales (20), Customer Relationship Management (CRM) (20).
Where the team actually sits
Suger people are concentrated in British Columbia, Canada (12), San Francisco Bay Area (12), California, United States (12), United States (4).
Search footprint
Suger attracts about 1,557 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 53 ranking keywords and lost 31 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.40 / 5
- Work-life balance
- 2.00 / 5
Frequently asked
Suger has 160 employees as of September 2026.
Suger has raised $19M in total, most recently a Series A round in February 2025.
Suger was founded in 2022 by Chengjun Yuan, Jon Yoo.
Jon Yoo (CEO & Co-Founder) sits at the top of Suger's reporting structure, with 3 direct reports.
The most common previous employers of current Suger staff are Workstream (8 people), Salesforce (3 people), Amazon Web Services (AWS) (3 people).
Former Suger employees most often move to Amazon Web Services (AWS) (3), Partnership Leaders (1), global digital needs agency | gdna (1).
Suger attracts about 1,557 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Suger staff are Project Management, Leadership, Customer Service, Communication, Microsoft Excel.
Suger staff are concentrated in British Columbia, Canada (12), San Francisco Bay Area (12), California, United States (12).
Suger has about 30 people in Engineering, up 43% over the past year, as of September 2026.
Suger has about 22 people in Operations, up 120% over the past year, as of September 2026.
Computed from 60 current and 36 former Suger profiles, as of September 2026. Source: Crustdata.
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