Superb
Superb provides a unified software platform for small businesses to manage point-of-sale, payments, marketing and analytics. The Copenhagen-based company has 99 employees and raised $16M in a Series A round in June 2021.
The growth story
Superb grew from 78 to 99 employees between 2021 and 2026, raising $16M along the way, most recently a Series A in June 2021.
About
Superb sells an all-in-one software platform that replaces separate systems for small business operations like payments, marketing and analytics. Its app-based approach eliminates the need for dedicated hardware or long-term contracts.
The company has grown to 99 employees since its 2017 founding. Its $16M Series A in 2021 was led by Kinnevik and Knight Capital, with participation from Seed Capital and PSV.
Founders and leadership
Sales is Superb's largest function with 15 employees. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Superb org chart
Zaedo Musa (Founder & CEO) leads 32 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 23 (-18% YoY), Customer Success and Support 13 (0% YoY), Operations 9 (0% YoY), Sales 8 (+14% YoY), Engineering 7 (0% YoY), Entrepreneurship 5 (0% YoY).
Talent flow
Superb hires heavily from local Danish companies like Quandoo and Just Eat Takeaway.com. Its alumni frequently move to other Copenhagen-area firms such as Novo Nordisk and Freetrailer Group.
Most common previous employers of Superb staff: Quandoo | Online Restaurant Booking (6), Depanneur (2), EG Pasientsky (2), Verisure (2), MDM Group Holding (2), Just Eat Takeaway.com (2). Former Superb employees most often moved to iPratico (3), Novonesis (2), Wesence (2), Freetrailer Group A/S (2), Novo Nordisk (2), Cloudbeds (2).
Alumni worth knowing
The Superb mafia
Superb alumni have founded 12 companies, including Trimble Construction (501 employees) and Zudu (26 employees). Several other startups like Gróa and GLYON have also emerged from its talent pool.
12Simon Lindström, was Business Development Manager until 2021Paul Duffy, was Head Of Sales UK until 2023Arthur Nobel, was Board Observer until 2023Andreas Granhage, was Business Development Manager until 2022Finn Wiedemann, was Finance Specialist until 2022Charlie Naus, was Communications Intern until 2017
Stanley Takamatsu, was Staff Software Engineer until 2021
Yasir Ahmed, was Product Support Specialist until 2024
Lorenzo S., was Business Development Representative until 2023
Alexander Shibilev, was Group Product Manager until 2024
Stefan Overzier, was Superb Australia until 2021Web traffic
Traffic mix: 36% direct, 23% search, 3% social, 1% paid.
What this company is made of
Most common skills at Superb: Sales (24), Leadership (21), Management (20), Customer Service (20), Communication (18), Negotiation (17), Business Development (16), Teamwork (16).
Where the team actually sits
Superb people are concentrated in Capital Region of Denmark, Denmark (14), Lombardy, Italy (4), Latium, Italy (3), Central Denmark Region, Denmark (2).
Search footprint
Superb attracts about 7,717 organic search visits a month, traffic worth roughly $14K a month if bought through ads. It gained 890 ranking keywords and lost 854 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Superb has 99 employees as of September 2026.
Superb has raised $16M in total, most recently a Series A round in June 2021.
Superb was founded in 2017 by Zaedo Musa, Martin Khoshsoda, Caroline Gram.
Zaedo Musa (Founder & CEO) sits at the top of Superb's reporting structure, with 7 direct reports.
The most common previous employers of current Superb staff are Quandoo | Online Restaurant Booking (6 people), Depanneur (2 people), EG Pasientsky (2 people).
Former Superb employees most often move to iPratico (3), Novonesis (2), Wesence (2).
At least 12 companies have a founder who previously worked at Superb, including Trimble Construction, Zudu, Nobel Obligatie.
Superb attracts about 7,717 organic search visits a month, worth roughly $14K a month in equivalent ad spend.
The most common skills among Superb staff are Sales, Leadership, Management, Customer Service, Communication.
Superb staff are concentrated in Capital Region of Denmark, Denmark (14), Lombardy, Italy (4), Latium, Italy (3).
Superb has about 23 people in Business Development, down 18% over the past year, as of September 2026.
Superb has about 13 people in Customer Success and Support, up 0% over the past year, as of September 2026.
Computed from 50 current and 183 former Superb profiles, as of September 2026. Source: Crustdata.
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