Supermom Business
Supermom Business is a Singapore-based marketing platform that connects brands with parents in Southeast Asia. The company has raised $20M, most recently in a Series B round in October 2024, and employs 64 people.
The growth story
Supermom Business grew from 55 to 64 employees between 2023 and 2026, raising $20M along the way, most recently a Series B in October 2024.
About
Supermom Business sells AI-driven marketing services to brands targeting parents in Southeast Asia. Its platform helps companies influence purchasing decisions, build brand awareness, and position themselves as experts in parenting-related industries.
The company has raised $20M from investors including GGV Capital and AC Ventures, with its latest Series B round closing in October 2024. It employs 64 people, though its recent headcount growth rate is unclear.
Founders and leadership
Marketing is the largest function at Supermom Business, with 12 employees dedicated to this area. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Supermom Business org chart
Luke Lim (Chief Executive Officer) leads 37 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Marketing 16 (-20% YoY), Business Development 12 (+20% YoY), Sales 7 (-30% YoY), Information Technology 6 (+20% YoY), Community and Social Services 5 (-37% YoY), Finance 4 (+33% YoY).
Talent flow
Supermom Business recruits heavily from market research and media companies, with multiple hires from Terrapinn, Louken, and Nielsen. Its alumni have moved to diverse roles, including positions at TikTok and Ageing Asia.
Most common previous employers of Supermom Business staff: Terrapinn (3), Louken (3), Nielsen (3), Partipost (2), Reckitt (2), eyos.one (2). Former Supermom Business employees most often moved to Ageing Asia (3), TikTok (2), PT. Erajaya Swasembada, Tbk. (2), Nation Made Clothings (1), Stock Hawk (1), Eye Level Bandar Puchong Jaya (1).
Alumni worth knowing
The Supermom Business mafia
Four Supermom Business alumni have founded companies, including VOiS DIGITAL (4 employees) and narAI Productivity (1 founder).
4Stephanie Febrina, was Senior Business Development Manager until 2023Khansa Nadhira, was Chief of Staff until 2024Nurul Hanees, was Marketing Intern until 2019Tiara Iraqhia, was Director of Growth Strategy and Operations until 2026Hiring now
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Supermom Business: Management (28), Social Media Marketing (27), Marketing (25), Marketing Strategy (25), Digital Marketing (24), Leadership (23), Project Management (22), Social Media (20).
Where the team actually sits
Supermom Business people are concentrated in Singapore (14), Singapore, Singapore (7), Jakarta, Indonesia (7), Jakarta Metropolitan Area (6).
Search footprint
Supermom Business attracts about 8 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 7 ranking keywords and lost 5 in the last period.
Frequently asked
Supermom Business has 64 employees as of September 2026.
Supermom Business has raised $20M in total, most recently a Series B round in October 2024.
Supermom Business was founded in 2015 by Joan Ong.
Luke Lim (Chief Executive Officer) sits at the top of Supermom Business's reporting structure, with 4 direct reports.
The most common previous employers of current Supermom Business staff are Terrapinn (3 people), Louken (3 people), Nielsen (3 people).
Former Supermom Business employees most often move to Ageing Asia (3), TikTok (2), PT. Erajaya Swasembada, Tbk. (2).
At least 4 companies have a founder who previously worked at Supermom Business, including VOiS DIGITAL, Tustel, Kami Gadis Bunga.
Supermom Business attracts about 8 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Supermom Business staff are Management, Social Media Marketing, Marketing, Marketing Strategy, Digital Marketing.
Supermom Business staff are concentrated in Singapore (14), Singapore, Singapore (7), Jakarta, Indonesia (7).
Supermom Business has about 16 people in Marketing, down 20% over the past year, as of September 2026.
Supermom Business has about 12 people in Business Development, up 20% over the past year, as of September 2026.
Computed from 51 current and 156 former Supermom Business profiles, as of September 2026. Source: Crustdata.
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