SuperOrdinary
SuperOrdinary is a consumer brand accelerator that helps companies grow through social commerce. The company has raised $58M, including a Series B in October 2023, and employs 139 people.
The growth story
SuperOrdinary grew from 55 to 139 employees between 2021 and 2026, raising $58M along the way, most recently a Series B in October 2023.
About
SuperOrdinary provides services to help consumer brands expand their reach and sales through social commerce platforms. It focuses on discovery and accelerated growth strategies for brands navigating the evolving digital marketplace.
The company has raised $58M, with its latest Series B round closing in October 2023. It employs 139 people, with a notable presence in marketing, which is its largest function.
Founders and leadership
SuperOrdinary's largest function is marketing, with 22 employees dedicated to this area. The company is led by a team that includes investors from firms like Alliance Consumer Growth and Antler.
The SuperOrdinary org chart
Julian Reis (CEO & Founder) leads 60 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Marketing 34 (+21% YoY), Operations 23 (+53% YoY), Sales 16 (+433% YoY), Arts and Design 11 (+22% YoY), Business Development 9 (-25% YoY), Finance 6 (0% YoY).
Talent flow
SuperOrdinary hires talent from companies like TikTok, Morgan Stanley, and Amazon. Alumni often move to roles at Global Overview, Authentic Brands, and TikTok.
Most common previous employers of SuperOrdinary staff: TikTok (6), Morgan Stanley (3), Amazon (3), The Walt Disney Company (2), Hello There Collective (2), Canopy Management (2). Former SuperOrdinary employees most often moved to Global Overview (5), Authentic Brands (2), TikTok (2), Tinuiti (2), Front Row (2), Luminize (2).
Alumni worth knowing
The SuperOrdinary mafia
SuperOrdinary alumni have founded 14 companies, including Orion Sleep, Better Match, and Santu Beauty. These startups range from 1 to 35 employees.
14Harry Gestetner, was Chief Digital Officer (CDO) until 2025Anthony Blackwell, was Chief Technology Officer - Creator Businesses (Fanfix) until 2024Sherry Wan, was VP of Marketing until 2020Simon Pompan, was Chief Product Officer (CPO) until 2026Ally Salama, was Director (MENA) until 2026Islam Nazmy, was Automation Consultant until 2024
Colin Snowball, was Vice President, Amazon & Marketplace Growth until 2025
Amanda Gordon Hinshaw, was Vice President Client Services until 2023
Julie (Hao) WANG, was VP Finance & Legal until 2021
Summer Sandberg Bonaker, was Vice President Client Services until 2026
Fiona Jing, was Vice President until 2023
Christina Marie P., was Brand Protection Manager until 2024
Alec Celestin, was Community until 2023
Louisa LIU, was Head of Brands until 2025Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at SuperOrdinary: Microsoft Excel (63), Microsoft Office (51), Project Management (48), Social Media (44), Leadership (44), Customer Service (43), Microsoft PowerPoint (40), Communication (40).
Where the team actually sits
SuperOrdinary people are concentrated in California, United States (38), Los Angeles Metropolitan Area (13), Shanghai, China (9), United States (6).
Search footprint
SuperOrdinary attracts about 28 organic search visits a month. It gained 2 ranking keywords and lost 4 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.20 / 5
Frequently asked
SuperOrdinary has 139 employees as of September 2026.
SuperOrdinary has raised $58M in total, most recently a Series B round in October 2023.
SuperOrdinary was founded in 2018 by Julian Reis.
Julian Reis (CEO & Founder) sits at the top of SuperOrdinary's reporting structure, with 3 direct reports.
The most common previous employers of current SuperOrdinary staff are TikTok (6 people), Morgan Stanley (3 people), Amazon (3 people).
Former SuperOrdinary employees most often move to Global Overview (5), Authentic Brands (2), TikTok (2).
At least 14 companies have a founder who previously worked at SuperOrdinary, including Orion Sleep, Better Match, Santu Beauty.
SuperOrdinary attracts about 28 organic search visits a month.
The most common skills among SuperOrdinary staff are Microsoft Excel, Microsoft Office, Project Management, Social Media, Leadership.
SuperOrdinary staff are concentrated in California, United States (38), Los Angeles Metropolitan Area (13), Shanghai, China (9).
SuperOrdinary has about 34 people in Marketing, up 21% over the past year, as of September 2026.
SuperOrdinary has about 23 people in Operations, up 53% over the past year, as of September 2026.
Computed from 95 current and 139 former SuperOrdinary profiles, as of September 2026. Source: Crustdata.
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