Suzy
Suzy sells market research software that helps brands analyze consumer trends and make faster decisions. The New York-based company has raised $99M and employs 168 people.
The growth story
Suzy grew from 317 to 168 employees between 2022 and 2026, raising $99M along the way, most recently a Series D in July 2021.
About
Suzy provides a platform for brands to gather consumer insights and create marketing assets. Its software connects various data sources to help companies identify trends and align their organizations around data-driven decisions.
The company last raised $99M in a Series D round in July 2021. It employs 168 people, with engineering being its largest function at 14 staff.
Founders and leadership
Engineering is Suzy's largest function with 14 staff. The company has a median tenure of 3 years, suggesting moderate employee retention.
The Suzy org chart
Matt Britton (Founder & CEO) leads 59 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 23 (-52% YoY), Business Development 19 (-5% YoY), Engineering 15 (-35% YoY), Operations 15 (-25% YoY), Customer Success and Support 11 (-63% YoY), Information Technology 10 (-37% YoY).
Talent flow
Suzy hires from market research firms like Crowdtap, GutCheck, Mintel and Dynata, with 4 hires each. Alumni most often move to Knit (5), Numerator (4) and Google (4).
Most common previous employers of Suzy staff: Crowdtap (4), GutCheck - a Toluna Company (4), Mintel (4), Dynata (4), JPMorganChase (3), MRY (2). Former Suzy employees most often moved to Knit (5), Numerator (4), Google (4), aytm (4), Metaforms (3), Harmonya (3).
Alumni worth knowing
The Suzy mafia
Suzy alumni have founded 15 companies, including Hearth (198 staff), Koko (39 staff) and ALSA Research (13 staff).
15Misha Tsidulko, was Manager of Strategic Relationships until 2016Kareem Kouddous, was Co-Founder & CTO until 2015Sam Stein, was Manager, Strategic Relationships until 2015Matthew Listro, was Vice President, Strategic Relationships (Founding Team) until 2014Evan Kraut, was Strategic Advisor until 2024Ian Tenenbaum, was VP Enterprise Sales - SaaS until 2014
Simona Paulauskaite, was Director of Demand Generation until 2019
Sarah Shah, was Director, Account Strategy until 2014
Jason Jackson, was SVP of Product until 2024
Ciara Terry, was Conversational Research & Strategy Lead until 2026
Erin McGlover, PHR, was Office Manager until 2017
Laima Widmer, was Senior Vice President, Conversational Insights | Suzy until 2026
Shawn Randolph, was Enterprise Business Development Representative until 2023
Katy Emerson, was Executive Vice President, Customer Success until 2026
Mary Ann Saulong Lewis, was Director, Product Experience | UX until 2025Web traffic
Traffic mix: 71% direct, 15% search, 1% social, 0% paid.
What this company is made of
Most common skills at Suzy: Research Skills (68), Social Media Marketing (61), Leadership (49), Public Speaking (48), Customer Insight (43), Microsoft Office (39), Customer Service (38), Management (37).
Where the team actually sits
Suzy people are concentrated in New York, United States (16), New York City Metropolitan Area (7), United States (7), California, United States (7).
Search footprint
Suzy attracts about 4,439 organic search visits a month, traffic worth roughly $24K a month if bought through ads. It gained 315 ranking keywords and lost 697 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Suzy has 168 employees as of September 2026.
Suzy has raised $99M in total, most recently a Series D round in July 2021.
Suzy was founded in 2017 by Matt Britton, Dan LaFontaine.
Matt Britton (Founder & CEO) sits at the top of Suzy's reporting structure, with 3 direct reports.
The most common previous employers of current Suzy staff are Crowdtap (4 people), GutCheck - a Toluna Company (4 people), Mintel (4 people).
Former Suzy employees most often move to Knit (5), Numerator (4), Google (4).
At least 15 companies have a founder who previously worked at Suzy, including Hearth, Koko, ALSA Research.
Suzy attracts about 4,439 organic search visits a month, worth roughly $24K a month in equivalent ad spend.
The most common skills among Suzy staff are Research Skills, Social Media Marketing, Leadership, Public Speaking, Customer Insight.
Suzy staff are concentrated in New York, United States (16), New York City Metropolitan Area (7), United States (7).
Suzy has about 23 people in Sales, down 52% over the past year, as of September 2026.
Suzy has about 19 people in Business Development, down 5% over the past year, as of September 2026.
Computed from 92 current and 284 former Suzy profiles, as of September 2026. Source: Crustdata.
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