Swan Bitcoin

Financial ServicesCalabasas, California, United StatesFounded 201992 employees$46M raised

Swan Bitcoin is a financial services company focused on Bitcoin products, offering retail and institutional clients tools to buy, store, and manage Bitcoin. It has raised $46M in funding and employs 92 people.

Employees
92
Total raised
$46M
Last: Series C
Site visitors
0K
per month
Alumni founders
6
companies started

The growth story

Swan Bitcoin headcount and funding92 people today
152$6M$40M92202120222023202420252026
Data by CrustdataCrustdata

Swan Bitcoin grew from 31 to 92 employees between 2021 and 2026, raising $46M along the way, most recently a Series C in October 2025.

About

Swan Bitcoin provides a suite of Bitcoin-related financial services, including retail apps for instant and recurring purchases, IRA accounts for tax-advantaged Bitcoin savings, and private services for high-net-worth individuals and businesses. Its offerings also include custody solutions and tools for financial advisors to allocate client funds into Bitcoin.

The company, founded in 2019, has raised $46M in funding, with its latest round being a Series C in October 2025. It employs 92 people, with engineering being its largest function.

Founders and leadership

Engineering is Swan Bitcoin's largest function, with 10 employees. The company is led by a team with diverse backgrounds, including notable investors like Anil Patel and Austin Hill.

The Swan Bitcoin org chart

Cory Klippsten (CEO) leads 27 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
BBusiness Development
180%
SSales
90%
OOperations
9-10%
EEngineering
8-38%
FFinance
70%
IInformation Technology
6+20%
PProduct Management
5+67%
EEntrepreneurship
4-20%
AArts and Design
40%
Data by CrustdataCrustdata

Headcount by function: Business Development 18 (0% YoY), Sales 9 (0% YoY), Operations 9 (-10% YoY), Engineering 8 (-38% YoY), Finance 7 (0% YoY), Information Technology 6 (+20% YoY).

Talent flow

Swan Bitcoin's employees come from companies like Amazon, Strike, and Riot Platforms, with notable alumni moving to firms such as Elektron and Unchained. The University of Chicago Booth School of Business is the most common educational background among its staff.

Where Swan Bitcoin people come from, and where they go57 current + 118 former profiles
3 people: Amazon → Swan Bitcoin3 people: Strike → Swan Bitcoin2 people: Riot Platforms → Swan Bitcoin2 people: Google → Swan Bitcoin2 people: McKinsey & Company → Swan Bitcoin2 people: Microsoft → Swan Bitcoin2 people: Bitcoin Magazine → Swan Bitcoin2 people: Milwaukee Bucks → Swan Bitcoin3 people: Swan Bitcoin → Elektron3 people: Swan Bitcoin → Unchained2 people: Swan Bitcoin → Musqet2 people: Swan Bitcoin → Bitcoin Well2 people: Swan Bitcoin → OranjeBTC2 people: Swan Bitcoin → DRW2 people: Swan Bitcoin → Strike2 people: Swan Bitcoin → Magnolia FinancialSwan Bitcoin92 peopleCAME FROMWENT TOAmazon3 peopleStrike3 peopleRiot Platforms2 peopleGoogle2 peopleMcKinsey & Company2 peopleMicrosoft2 peopleBitcoin Magazine2 peopleMilwaukee Bucks2 peopleElektron3 peopleUnchained3 peopleMusqet2 peopleBitcoin Well2 peopleOranjeBTC2 peopleDRW2 peopleStrike2 peopleMagnolia Financial2 people
Data by CrustdataCrustdata

Most common previous employers of Swan Bitcoin staff: Amazon (3), Strike (3), Riot Platforms (2), Google (2), McKinsey & Company (2), Microsoft (2). Former Swan Bitcoin employees most often moved to Elektron (3), Unchained (3), Musqet (2), Bitcoin Well (2), OranjeBTC (2), DRW (2).

Alumni worth knowing

The Swan Bitcoin mafia

Swan Bitcoin alumni have founded six companies, including OranjeBTC, Magnolia Financial, and Liberta Tech. OranjeBTC, founded by one Swan alumnus, employs 10 people.

Guilherme GomesHarsha GoliTiago GóesRaphael ZaguryJasmine TamKar Sola6
founders left Swan Bitcoin and started 6 companies, employing 19 people between them

10 employees
Guilherme Gomes, was Chief Revenue Officer (CRO) until 2024
Harsha Goli, was Head of Data Engineering until 2024
2 employees
Tiago Góes, was Mobile Quality Engineer until 2024
Raphael Zagury, was Chief Investment Officer until 2024
J
Jasmine Tam
 
Jasmine Tam, was Brand Director of Events until 2024
V
Voltcore
 
Kar Sola, was Lead Engineer Operations and Research until 2024

Web traffic

swan.com monthly visitors+172% month over month
0351,056702,111166202420252026
Data by CrustdataCrustdata

Traffic mix: 0% direct, 0% search, 0% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
JJavaScript
27
LLeadership
26
MManagement
23
MMicrosoft Office
18
MMicrosoft Excel
15
BBusiness Development
13
TTeam Leadership
13
SStrategy
13
PProject Management
13
SStrategic Planning
13
Data by CrustdataCrustdata

Most common skills at Swan Bitcoin: JavaScript (27), Leadership (26), Management (23), Microsoft Office (18), Microsoft Excel (15), Business Development (13), Team Leadership (13), Strategy (13).

Where the team actually sits

Headcount by regionHQ: Calabasas, California, United States
CCalifornia, United States
8
UUnited States
8
WWashington, United States
2
CCluj, Romania
2
UUtah, United States
2
TTexas, United States
2
EEngland, United Kingdom
2
UUnited Kingdom
1
Data by CrustdataCrustdata

Swan Bitcoin people are concentrated in California, United States (8), United States (8), Washington, United States (2), Cluj, Romania (2).

Search footprint

Organic clicks
7,382
per month
Traffic worth
$29K
if bought as ads
Ranking keywords
3,797
Ads budget
$4K
per month

Swan Bitcoin attracts about 7,382 organic search visits a month, traffic worth roughly $29K a month if bought through ads. It gained 742 ranking keywords and lost 1,244 in the last period.

What employees say

Compensation
3.30 / 5
Career opportunities
3.10 / 5
Senior management
2.30 / 5
Work-life balance
4.10 / 5

Frequently asked

How many employees does Swan Bitcoin have?

Swan Bitcoin has 92 employees as of September 2026.

How much has Swan Bitcoin raised?

Swan Bitcoin has raised $46M in total, most recently a Series C round in October 2025.

Who founded Swan Bitcoin?

Swan Bitcoin was founded in 2019 by Yan Pritzker.

Who is the CEO of Swan Bitcoin?

Cory Klippsten (CEO) sits at the top of Swan Bitcoin's reporting structure, with 5 direct reports.

Where does Swan Bitcoin hire from?

The most common previous employers of current Swan Bitcoin staff are Amazon (3 people), Strike (3 people), Riot Platforms (2 people).

Where do Swan Bitcoin employees go after leaving?

Former Swan Bitcoin employees most often move to Elektron (3), Unchained (3), Musqet (2).

What companies were founded by ex-Swan Bitcoin employees?

At least 6 companies have a founder who previously worked at Swan Bitcoin, including OranjeBTC, Magnolia Financial, Liberta Tech.

How much traffic does Swan Bitcoin get from search?

Swan Bitcoin attracts about 7,382 organic search visits a month, worth roughly $29K a month in equivalent ad spend.

What skills do people at Swan Bitcoin have?

The most common skills among Swan Bitcoin staff are JavaScript, Leadership, Management, Microsoft Office, Microsoft Excel.

Where is Swan Bitcoin's team located?

Swan Bitcoin staff are concentrated in California, United States (8), United States (8), Washington, United States (2).

How big is Swan Bitcoin's business development team?

Swan Bitcoin has about 18 people in Business Development, up 0% over the past year, as of September 2026.

How big is Swan Bitcoin's sales team?

Swan Bitcoin has about 9 people in Sales, up 0% over the past year, as of September 2026.

Computed from 57 current and 118 former Swan Bitcoin profiles, as of September 2026. Source: Crustdata.

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