Swap
Swap builds AI-powered virtual shopping assistants that guide customers through product discovery and checkout. The company serves over 700 brands and has raised $149M, most recently in a Series C round.
The growth story
Swap grew from 3 to 371 employees between 2021 and 2026, raising $149M along the way, most recently a Series C in January 2026.
About
Swap's software replaces traditional e-commerce websites with AI agents that help customers browse products, try items virtually, and complete purchases. The system learns from customer behavior to personalize future interactions, reportedly doubling time spent on site compared to standard websites.
The company has grown to 371 employees since its 2022 founding. Its $149M in funding includes backing from DST Global and Cherry Ventures, with the latest Series C round closing in early 2026.
Founders and leadership
Sales is Swap's largest department with 100 employees. The company has a relatively young workforce, with a median tenure of just one year across its 371-person team.
The Swap org chart
Sam Atkinson (Co-Founder & CEO) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 121 (+116% YoY), Engineering 77 (+60% YoY), Business Development 30 (+76% YoY), Information Technology 26 (+225% YoY), Customer Success and Support 13 (+44% YoY), Operations 13 (+117% YoY).
Talent flow
Swap recruits heavily from Klaviyo, Juni, and Deloitte. Alumni most often move to Global-e, Optimizely, and GoCardless. The company draws talent from Trinity College Dublin and Texas State University more than other schools.
Most common previous employers of Swap staff: Klaviyo (9), Juni (7), Deloitte (6), Uber (4), Accenture (4), GoCardless (3). Former Swap employees most often moved to Global-e (2), Optimizely (2), GoCardless (2), DeepL (2), Epassi (1), HappyStack 🥞 (1).
Alumni worth knowing
The Swap mafia
Four Swap alumni have founded companies, including HappyStack 🥞 with 34 employees and Olo Snacks. Other ventures include Taylor Talent Partners and Bragging Rights.
4Jack Pierse, was Investor until 2022Jarod Taylor, was Senior Recruiter (via Talentful) until 2026Cian Wright, was VP Market Development until 2026Miia Paavola, was Senior Product Manager until 2026What this company is made of
Most common skills at Swap: Leadership (127), Teamwork (124), Microsoft Excel (119), Communication (115), Customer Service (110), Microsoft Office (103), Sales (90), Project Management (90).
Where the team actually sits
Swap people are concentrated in England, United Kingdom (77), Texas, United States (29), New York, United States (29), United Kingdom (28). 3 offices on record.
Search footprint
Swap attracts about 77,620,000 organic search visits a month, traffic worth roughly $293M a month if bought through ads. It gained 18,859,399 ranking keywords and lost 9,665,995 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.00 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Swap has 371 employees as of September 2026.
Swap has raised $149M in total, most recently a Series C round in January 2026.
Swap was founded in 2022 by Sam Atkinson, Zach Bailet.
Sam Atkinson (Co-Founder & CEO) sits at the top of Swap's reporting structure, with 5 direct reports.
The most common previous employers of current Swap staff are Klaviyo (9 people), Juni (7 people), Deloitte (6 people).
Former Swap employees most often move to Global-e (2), Optimizely (2), GoCardless (2).
At least 4 companies have a founder who previously worked at Swap, including HappyStack 🥞, Taylor Talent Partners, Bragging Rights.
Swap attracts about 77,620,000 organic search visits a month, worth roughly $293M a month in equivalent ad spend.
The most common skills among Swap staff are Leadership, Teamwork, Microsoft Excel, Communication, Customer Service.
Swap staff are concentrated in England, United Kingdom (77), Texas, United States (29), New York, United States (29).
Swap has about 121 people in Sales, up 116% over the past year, as of September 2026.
Swap has about 77 people in Engineering, up 60% over the past year, as of September 2026.
Computed from 240 current and 71 former Swap profiles, as of September 2026. Source: Crustdata.
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