Synthesized
Synthesized sells AI-powered test data management software for enterprise QA teams. The 55-person London startup has raised $23M, including a Series A in September 2025.
The growth story
Synthesized grew from 29 to 55 employees between 2021 and 2026, raising $23M along the way, most recently a Series A in September 2025.
About
Synthesized provides tools to generate synthetic test data for enterprise software development, with specialized support for SAP systems. Its platform aims to replace slow, compliance-heavy manual QA processes with automated data generation for continuous testing workflows.
The company has grown to 55 employees since its 2020 founding, backed by $23M in funding from investors including Deutsche Bank and Google for Startups. Its Series A closed in September 2025, though headcount growth rates are not disclosed.
Founders and leadership
Engineering makes up 40% of Synthesized's workforce with 22 staff. The company has a median tenure of 2 years, suggesting moderate turnover.
The Synthesized org chart
Nicolai Baldin (Chief Executive Officer & Founder) leads 19 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 23 (+28% YoY), Entrepreneurship 5 (0% YoY), Business Development 4 (0% YoY), Information Technology 4 (+300% YoY), Arts and Design 3 (0% YoY).
Talent flow
Synthesized recruits heavily from Tricentis (6 hires) and Cognizant (3), with multiple alumni from UiPath and SAP. Employees frequently move to Capital One and Bullpen, while one founder launched Life5, now with 28 staff.
Most common previous employers of Synthesized staff: Tricentis (6), Cognizant (3), University of Cambridge (2), UiPath (2), Diffblue (2), SAP (2). Former Synthesized employees most often moved to Bullpen (2), DesignVerse (2), Capital One (2), Jedox (1), Kaleris (1), Mediaweb Global (1).
Alumni worth knowing
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Synthesized: Java (21), SQL (18), Python (Programming Language) (17), Agile Methodologies (16), Cloud Computing (16), Project Management (15), Management (15), Software Development (14).
Where the team actually sits
Synthesized people are concentrated in England, United Kingdom (20), United Kingdom (3), New York, United States (2), Singapore (2).
Search footprint
Synthesized attracts about 2,570 organic search visits a month, traffic worth roughly $6K a month if bought through ads. It gained 232 ranking keywords and lost 101 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Synthesized has 55 employees as of September 2026.
Synthesized has raised $23M in total, most recently a Series A round in September 2025.
Synthesized was founded in 2020 by Nicolai Baldin.
Nicolai Baldin (Chief Executive Officer & Founder) sits at the top of Synthesized's reporting structure, with 5 direct reports.
The most common previous employers of current Synthesized staff are Tricentis (6 people), Cognizant (3 people), University of Cambridge (2 people).
Former Synthesized employees most often move to Bullpen (2), DesignVerse (2), Capital One (2).
Synthesized attracts about 2,570 organic search visits a month, worth roughly $6K a month in equivalent ad spend.
The most common skills among Synthesized staff are Java, SQL, Python (Programming Language), Agile Methodologies, Cloud Computing.
Synthesized staff are concentrated in England, United Kingdom (20), United Kingdom (3), New York, United States (2).
Synthesized has about 23 people in Engineering, up 28% over the past year, as of September 2026.
Synthesized has about 5 people in Entrepreneurship, up 0% over the past year, as of September 2026.
Computed from 43 current and 49 former Synthesized profiles, as of September 2026. Source: Crustdata.
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