Tienda Pago
Tienda Pago provides digital financing tools for small merchants in emerging markets to buy weekly inventory. The Florida-based company has raised $20M, most recently in a Series B round in October 2022, and employs 178 people.
The growth story
Tienda Pago grew from 99 to 178 employees between 2021 and 2026, raising $20M along the way, most recently a Series B in October 2022.
About
Tienda Pago offers a digital platform that lets small merchants finance their weekly inventory purchases, replacing cash transactions with a cashless payment system. It serves both consumer brands distributing through traditional channels and small shop owners who need working capital.
The company has raised $20M in funding, including a Series B round in late 2022 backed by investors like Kaszek and Accion Ventures. With 178 employees, it has built a team focused on engineering, which is its largest function.
Founders and leadership
Engineering is Tienda Pago's largest function, with 12 employees. The company has a median tenure of 3 years, suggesting stable leadership and workforce retention.
The Tienda Pago org chart
Dan Cohen (CEO & Founder) leads 18 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 33 (+18% YoY), Business Development 23 (0% YoY), Customer Success and Support 23 (0% YoY), Engineering 18 (+29% YoY), Operations 11 (+10% YoY), Finance 11 (+10% YoY).
Talent flow
Tienda Pago recruits heavily from financial institutions like Citi, Interbank, and Banco de Crédito BCP. Alumni often move to other financial services firms, with Compartamos Banco Perú and Banco de Crédito BCP being top destinations.
Most common previous employers of Tienda Pago staff: Citi (2), Rappi (2), Interbank (2), Banco de Crédito BCP (2), axity (2), Servicios de Call Center del Peru (2). Former Tienda Pago employees most often moved to Compartamos Banco Perú (3), Banco de Crédito BCP (3), Baubap (2), Grupo AJE (2), Spin (2), PepsiCo (2).
Alumni worth knowing
Web traffic
Traffic mix: 24% direct, 29% search, 38% social, 1% paid.
What this company is made of
Most common skills at Tienda Pago: Customer Service (30), Microsoft Excel (28), Teamwork (28), Project Management (27), Microsoft Office (25), Team Leadership (25), Leadership (24), SQL (23).
Where the team actually sits
Tienda Pago people are concentrated in Peru (19), Mexico City, Mexico (14), Colombia (6), Mexico City Metropolitan Area (5). 2 offices on record.
Search footprint
Tienda Pago attracts about 34 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 0 ranking keywords and lost 0 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Tienda Pago has 178 employees as of September 2026.
Tienda Pago has raised $20M in total, most recently a Series B round in October 2022.
Tienda Pago was founded in 2014 by Dan Cohen, Gabriel Sternberg, Daniel Sternberg.
Dan Cohen (CEO & Founder) sits at the top of Tienda Pago's reporting structure, with 5 direct reports.
The most common previous employers of current Tienda Pago staff are Citi (2 people), Rappi (2 people), Interbank (2 people).
Former Tienda Pago employees most often move to Compartamos Banco Perú (3), Banco de Crédito BCP (3), Baubap (2).
Tienda Pago attracts about 34 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Tienda Pago staff are Customer Service, Microsoft Excel, Teamwork, Project Management, Microsoft Office.
Tienda Pago staff are concentrated in Peru (19), Mexico City, Mexico (14), Colombia (6).
Tienda Pago has about 33 people in Sales, up 18% over the past year, as of September 2026.
Tienda Pago has about 23 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 70 current and 166 former Tienda Pago profiles, as of September 2026. Source: Crustdata.
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