Tiendamia
Tiendamia is a cross-border ecommerce platform for Latin America that has raised $22M, most recently in a 2022 Series B. It ships global products to the region with a focus on logistics and customer service.
The growth story
Tiendamia grew from 354 to 304 employees between 2022 and 2026, raising $22M along the way, most recently a Series B in January 2022.
About
Tiendamia operates an online marketplace that connects Latin American consumers with international sellers. It handles the full delivery chain from overseas warehouses to local addresses, competing on product selection rather than price.
The company has 304 employees, with engineering making up nearly 8% of staff. Cartesian Capital Group led its last funding round two years ago, though current growth metrics aren't available.
Founders and leadership
Engineering is the largest department with 24 staff. The Miami-based company has a distributed workforce, with significant hiring from Mercado Libre and Argentine retailers.
The Tiendamia org chart
Ana Torrontegui (Chief Executive Officer) leads 40 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 61 (+49% YoY), Customer Success and Support 39 (-28% YoY), Operations 39 (-24% YoY), Engineering 29 (-41% YoY), Business Development 17 (-6% YoY), Finance 16 (-11% YoY).
Talent flow
10% of analyzed employees came from Mercado Libre, with others from regional ecommerce and consulting firms. Alumni frequently move to Mercado Libre or AI startups like Zapia. Uruguay's Universidad de la República is the top alma mater.
Most common previous employers of Tiendamia staff: Mercado Libre (10), Garbarino S.A. (4), PedidosYa (4), Accenture (3), IPG Mediabrands (3), Despegar (3). Former Tiendamia employees most often moved to Mercado Libre (9), Zapia AI (5), Cencosud (4), Promtior (3), itti (3), Trafigura (3).
Alumni worth knowing
The Tiendamia mafia
Eight alumni founded companies, including Promtior (78 staff) and Zapia AI (30 staff). Multiple gaming and logistics startups trace back to Tiendamia employees.
9Emiliano Chinelli, was Chief Technology Officer & Chief Product Officer until 2022Juan Pablo Pereira, was Board Member until 2024Felipe del Castillo, was Digital Marketing Supervisor until 2018Franco Di Pasqua, was Acquisition Marketing Manager until 2024Andrés de Miquelerena, was Country Manager Uruguay until 2024Franco Campioni, was Argentina Growth Manager until 2021
Ailin Belloni, was Marketing Specialist until 2026
Soledad U., was Technical Talent Acquisition Specialist until 2022
David Hojman, was Back-end Developer until 2016Web traffic
Traffic mix: 28% direct, 67% search, 2% social, 1% paid.
What this company is made of
Most common skills at Tiendamia: Microsoft Excel (57), Microsoft Office (56), Analytical Skills (52), Teamwork (52), English (50), Leadership (42), Customer Service (42), Communication (40).
Where the team actually sits
Tiendamia people are concentrated in Argentina (28), Buenos Aires Province, Argentina (19), Uruguay (15), Montevideo, Uruguay (12).
Search footprint
Tiendamia attracts about 9,152 organic search visits a month, traffic worth roughly $68K a month if bought through ads. It gained 3,264 ranking keywords and lost 2,773 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Tiendamia has 304 employees as of September 2026.
Tiendamia has raised $22M in total, most recently a Series B round in January 2022.
Tiendamia was founded in 2014 by Martín A. López Espiña.
Ana Torrontegui (Chief Executive Officer) sits at the top of Tiendamia's reporting structure, with 3 direct reports.
The most common previous employers of current Tiendamia staff are Mercado Libre (10 people), Garbarino S.A. (4 people), PedidosYa (4 people).
Former Tiendamia employees most often move to Mercado Libre (9), Zapia AI (5), Cencosud (4).
At least 8 companies have a founder who previously worked at Tiendamia, including Promtior, Zapia AI, Rhino.
Tiendamia attracts about 9,152 organic search visits a month, worth roughly $68K a month in equivalent ad spend.
The most common skills among Tiendamia staff are Microsoft Excel, Microsoft Office, Analytical Skills, Teamwork, English.
Tiendamia staff are concentrated in Argentina (28), Buenos Aires Province, Argentina (19), Uruguay (15).
Tiendamia has about 61 people in Sales, up 49% over the past year, as of September 2026.
Tiendamia has about 39 people in Customer Success and Support, down 28% over the past year, as of September 2026.
Computed from 135 current and 270 former Tiendamia profiles, as of September 2026. Source: Crustdata.
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