TotallyAwesome
TotallyAwesome is a contextual advertising platform that reaches over 900 million monthly active users in APAC without using personal data. The Singapore-based company, founded in 2015, raised $15M in seed funding in 2022 and employs 60 people. TotallyAwesome sells contextual advertising solutions that target audiences based on content relevance rather than personal data. Its platform combines AI, human moderation, and proprietary research to deliver ads across apps, websites, YouTube, gaming, and influencer channels. The company primarily serves brands looking to reach high-value audiences in APAC. TotallyAwesome has grown to 60 employees since its 2015 founding and raised $15M in seed funding in 2022. Its ability to reach over 900 million monthly active users across APAC highlights its scale in the region's advertising market.
The growth story
TotallyAwesome grew from 47 to 60 employees between 2019 and 2026, raising $15M along the way, most recently a Seed in August 2022.
About
TotallyAwesome is a contextual-first marketing and media platform that captures people’s attention without the use of personal data. We multiply advertising effectiveness by connecting brands with their high value audience in hyper-relevant contexts.TotallyAwesome combines the best of AI, human moderation, proprietary research & psychological expertise to achieve contextual effectiveness and provide ad delivery to the right audience at the right time with the right content. Our multi-channel contextual solutions enable brands to reach more than 900 million monthly active users in APAC across Apps & Sites, YouTube, Gaming & Influencers.We power advertisers’ growth with high impact experiences
Founders and leadership
Sales is the largest function at TotallyAwesome, with 10 employees dedicated to this area. The company's leadership team spans Singapore and other APAC markets, reflecting its regional focus.
Departments, and which ones grew
Headcount by function: Operations 10 (-9% YoY), Sales 10 (0% YoY), Accounting 7 (-12% YoY), Arts and Design 5 (0% YoY), Media and Communication 4 (0% YoY), Marketing 3 (-57% YoY).
Talent flow
TotallyAwesome hires from advertising and marketing firms like Nielsen, TikTok, and GroupM. Alumni frequently move to other advertising technology companies, with SQREEM Technologies being the top destination.
Most common previous employers of TotallyAwesome staff: Nielsen (2), TikTok (2), GroupM (2), PMAX - Total Marketing Partner (2), GetLinks (1), Emerald Publishing (1). Former TotallyAwesome employees most often moved to SQREEM Technologies (8), THE IGNITER (4), Hoozu (2), Publicis Groupe Singapore (2), Showpony (2), FPT Software (2).
Alumni worth knowing
The TotallyAwesome mafia
TotallyAwesome alumni have founded 12 companies, including Livewire, which employs 107 people, and WOWS GLOBAL, which has 22 staff.
12Indy Khabra, was Executive Consultant until 2021Gagan Ajmani, was Chief Financial Officer until 2017Sebastiano S., was Account Executive until 2022En Chiang Lee, was Director of Product until 2023Som Puangladda, was Regional Marketing Director until 2022Tom Simpson, was Non-Executive Chairman until 2023
Chermarn Pim Akarasatethaphokin, was Thailand, Country Sales Manager until 2024
Brian Riedlinger, was Chief Delivery Officer & Vietnam Country Head until 2025
Leighdon Pham, was Human Resources Intern until 2023
Thai Nguyen, was Chief Imagination Officer APAC until 2020Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at TotallyAwesome: Marketing Strategy (20), Microsoft Office (15), Teamwork (15), Communication (15), Digital Marketing (14), Leadership (13), Customer Service (12), Analytical Skills (11).
Where the team actually sits
TotallyAwesome people are concentrated in Ho Chi Minh City, Vietnam (17), Vietnam (8), Singapore (6), Maharashtra, India (2). 10 offices on record.
Search footprint
TotallyAwesome attracts about 25 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 17 ranking keywords and lost 9 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
TotallyAwesome has 60 employees as of September 2026.
TotallyAwesome has raised $15M in total, most recently a Seed round in August 2022.
The most common previous employers of current TotallyAwesome staff are Nielsen (2 people), TikTok (2 people), GroupM (2 people).
Former TotallyAwesome employees most often move to SQREEM Technologies (8), THE IGNITER (4), Hoozu (2).
At least 12 companies have a founder who previously worked at TotallyAwesome, including Livewire, WOWS GLOBAL, Serafini Productions.
TotallyAwesome attracts about 25 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among TotallyAwesome staff are Marketing Strategy, Microsoft Office, Teamwork, Communication, Digital Marketing.
TotallyAwesome staff are concentrated in Ho Chi Minh City, Vietnam (17), Vietnam (8), Singapore (6).
TotallyAwesome has about 10 people in Operations, down 9% over the past year, as of September 2026.
TotallyAwesome has about 10 people in Sales, up 0% over the past year, as of September 2026.
Computed from 48 current and 156 former TotallyAwesome profiles, as of September 2026. Source: Crustdata.
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