TRACTIAN
Tractian sells industrial equipment monitoring systems that combine hardware sensors and AI software. The company serves over 1,500 manufacturers including McKesson and Whirlpool, and has raised $184 million in funding.
The growth story
TRACTIAN grew from 29 to 892 employees between 2023 and 2026, raising $184M along the way, most recently a Series C in December 2024.
About
Tractian provides sensors and AI software that monitor industrial equipment health in real time. Its systems help manufacturers predict and prevent machine failures by analyzing data from sensors installed on critical assets.
The company has grown to 892 employees since its 2019 founding. Its Series C funding round closed in December 2024, bringing total investment to $184 million.
Founders and leadership
Sales is Tractian's largest department with 129 employees. The company is led by a team that includes investors Andy McCall and Anna-Katrina Shedletsky.
The TRACTIAN org chart
Igor Marinelli (Founder, CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 233 (+122% YoY), Engineering 210 (+30% YoY), Operations 74 (+3% YoY), Information Technology 72 (+47% YoY), Business Development 49 (+75% YoY), Human Resources 33 (+3% YoY).
Talent flow
Tractian hires heavily from Stone, Procore Technologies, and Salesforce. Its alumni frequently move to Samsara, Salesforce, and MongoDB. Many employees studied at USP - Universidade de São Paulo and Universidade Federal de Itajubá.
Most common previous employers of TRACTIAN staff: Stone (7), Procore Technologies (6), Salesforce (6), Ambev (5), IBM (5), OutSystems (5). Former TRACTIAN employees most often moved to Samsara (9), Salesforce (5), MongoDB (5), Uber for Business (3), Handoff (2), Digibee (2).
Alumni worth knowing
The TRACTIAN mafia
Tractian alumni have founded 7 companies, including Harumi (27 employees) and Futura Work (6 employees).
8Santiago Martinez Jaramillo, was Expansion until 2022Guilherme Buzzo, was Senior Social Media Specialist until 2025Luigi Gottardello Fonseca, was Marketing Operations Manager until 2025Victor Gaia, was Software Engineer until 2025Gui Stetelle, was Global Business Development Manager until 2025
David Lee, PMP®, was GTM Director (Founding US Revenue Producer) until 2024
Júlia Almeida, was Machine Learning Engineer I until 2024Hiring now
Web traffic
Traffic mix: 41% direct, 34% search, 19% social, 0% paid.
What this company is made of
Most common skills at TRACTIAN: Microsoft Excel (324), Microsoft Office (295), English (262), Communication (260), Project Management (243), Teamwork (235), Leadership (232), Problem Solving (186).
Where the team actually sits
TRACTIAN people are concentrated in São Paulo, Brazil (92), Georgia, United States (26), Texas, United States (16), Florida, United States (12).
Search footprint
TRACTIAN attracts about 19,920 organic search visits a month, traffic worth roughly $175K a month if bought through ads. It gained 5,918 ranking keywords and lost 3,326 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.10 / 5
Frequently asked
TRACTIAN has 892 employees as of September 2026.
TRACTIAN has raised $184M in total, most recently a Series C round in December 2024.
TRACTIAN was founded in 2019 by Igor Marinelli, Leonardo Vieira, Gabriel Lima, Bruno Félix.
Igor Marinelli (Founder, CEO) sits at the top of TRACTIAN's reporting structure, with 5 direct reports.
The most common previous employers of current TRACTIAN staff are Stone (7 people), Procore Technologies (6 people), Salesforce (6 people).
Former TRACTIAN employees most often move to Samsara (9), Salesforce (5), MongoDB (5).
At least 7 companies have a founder who previously worked at TRACTIAN, including Harumi, Futura Work, The Crawler.
TRACTIAN attracts about 19,920 organic search visits a month, worth roughly $175K a month in equivalent ad spend.
The most common skills among TRACTIAN staff are Microsoft Excel, Microsoft Office, English, Communication, Project Management.
TRACTIAN staff are concentrated in São Paulo, Brazil (92), Georgia, United States (26), Texas, United States (16).
TRACTIAN has about 233 people in Sales, up 122% over the past year, as of September 2026.
TRACTIAN has about 210 people in Engineering, up 30% over the past year, as of September 2026.
Computed from 293 current and 282 former TRACTIAN profiles, as of September 2026. Source: Crustdata.
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