Treble
Treble sells software that integrates WhatsApp with CRM platforms like HubSpot and Salesforce to automate marketing and sales workflows. The Seattle-based company has raised $15M and employs 65 people.
The growth story
Treble grew from 42 to 65 employees between 2023 and 2026, raising $15M along the way, most recently a Series A in July 2022.
About
Treble's software connects WhatsApp messaging with CRM systems to streamline customer interactions and sales processes. Businesses use it to automate repetitive tasks and track conversations across platforms.
The company raised $15M in a Series A round in July 2022, led by investors including Emles Venture Partners and FundersClub. Its 65-person team is primarily focused on engineering, which makes up over a quarter of staff.
Founders and leadership
Engineering is Treble's largest function with 17 employees, representing over 25% of the company. The leadership team includes founders with backgrounds in software and marketing automation.
The Treble org chart
Sebastian Valencia (Co-founder and CEO) leads 21 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (+50% YoY), Sales 14 (+40% YoY), Customer Success and Support 10 (-17% YoY), Business Development 5 (-29% YoY), Arts and Design 4 (0% YoY), Human Resources 3 (-25% YoY).
Talent flow
Treble recruits heavily from Latin America, with top talent sources including Rappi and Universidad de Los Andes. Alumni often move to marketing and sales tech roles at companies like HubSpot.
Most common previous employers of Treble staff: Rappi (5), Universidad de Los Andes (4), ZENVIA (3), Virtuagym (3), IBM (3), Crehana (2). Former Treble employees most often moved to HubSpot (2), Convergint (2), Demandify.app (1), Skala (1), Glaut (1), Sensata Technologies (1).
Alumni worth knowing
The Treble mafia
Treble alumni have founded 10 companies, including Primero AI (19 staff) and Glaut (17 staff). Several startups focus on AI and automation, continuing Treble's core focus areas.
10Santiago Buenahora, was Helper until 2019Matteo Cera, was COO until 2023Daniel Martinez, was Co-founder & Product until 2024Gonzalo Ucar, was Vicepresidente de operaciones until 2025Jhon Alexander Mondragon Trinidad, was Analyst until 2023Tham Nguyen, was Recruiting Advisor until 2024
Mauricio Suarez, was VP of Sales until 2021
Laura Martínez Ortegón, was Head of Product and Design until 2021
Diego Lagos, was Growth Specialist until 2023
Felipe Cristancho Dueñas, was Head of Marketing, LATAM until 2021Web traffic
Traffic mix: 43% direct, 34% search, 15% social, 1% paid.
What this company is made of
Most common skills at Treble: English (25), Microsoft Excel (24), Teamwork (22), Team Leadership (21), Microsoft Office (20), Customer Service (19), Strategic Planning (19), Project Management (19).
Where the team actually sits
Treble people are concentrated in Capital District, Colombia (11), São Paulo, Brazil (10), Brazil (5), New York, United States (3). 5 offices on record.
Search footprint
Treble attracts about 404 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 57 ranking keywords and lost 41 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Treble has 65 employees as of September 2026.
Treble has raised $15M in total, most recently a Series A round in July 2022.
Treble was founded in 2019 by Felipe Otalora.
Sebastian Valencia (Co-founder and CEO) sits at the top of Treble's reporting structure, with 2 direct reports.
The most common previous employers of current Treble staff are Rappi (5 people), Universidad de Los Andes (4 people), ZENVIA (3 people).
Former Treble employees most often move to HubSpot (2), Convergint (2), Demandify.app (1).
At least 10 companies have a founder who previously worked at Treble, including Primero AI, Glaut, Callbook AI (YC S26).
Treble attracts about 404 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Treble staff are English, Microsoft Excel, Teamwork, Team Leadership, Microsoft Office.
Treble staff are concentrated in Capital District, Colombia (11), São Paulo, Brazil (10), Brazil (5).
Treble has about 15 people in Engineering, up 50% over the past year, as of September 2026.
Treble has about 14 people in Sales, up 40% over the past year, as of September 2026.
Computed from 56 current and 74 former Treble profiles, as of September 2026. Source: Crustdata.
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