Treyd
Treyd is a B2B fintech that provides buy-now-pay-later financing for consumer goods companies to pay suppliers. The Stockholm-based company has raised $24M and employs 69 people across three offices.
The growth story
Treyd grew from 9 to 69 employees between 2021 and 2026, raising $24M along the way, most recently a Series A in September 2023.
About
Treyd offers deferred payment terms to consumer goods companies, allowing them to purchase inventory without upfront costs. The service also promotes sustainable freight options by reducing CO2 emissions.
The company raised $24M in a Series A round in September 2023 and has grown to 69 employees across Stockholm, London, and Cairo. Its investor base includes Antler and Zenith Venture Capital.
Founders and leadership
Engineering is Treyd's largest function with 8 employees. The company has a median tenure of 3 years, suggesting stable leadership and team retention.
The Treyd org chart
Peter Beckman (Founder / CEO) leads 26 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Finance 16 (0% YoY), Engineering 12 (-20% YoY), Sales 8 (0% YoY), Business Development 8 (-11% YoY), Operations 7 (+40% YoY), Entrepreneurship 4 (0% YoY).
Talent flow
Treyd recruits heavily from HSBC, Novelari, and Antler. Alumni have moved to companies like Qred and Nawy. Many employees studied at Stockholm University, Helwan University Cairo, and Cairo University.
Most common previous employers of Treyd staff: HSBC (4), Novelari (3), Antler (2), The American University in Cairo (2), Beacon (2), EY (2). Former Treyd employees most often moved to Winning by Design (1), J12 (1), Qred (1), Geranium AB (1), LOANS & HOMES (1), Nawy (1).
Alumni worth knowing
Web traffic
Traffic mix: 39% direct, 44% search, 6% social, 1% paid.
What this company is made of
Most common skills at Treyd: Customer Service (18), Communication (17), Management (16), Analytical Skills (16), Business Development (16), Financial Analysis (15), Leadership (15), Microsoft Office (15).
Where the team actually sits
Treyd people are concentrated in Stockholm County, Sweden (16), Cairo, Egypt (11), Greater Stockholm Metropolitan Area (10), Egypt (7). 2 offices on record.
Search footprint
Treyd attracts about 28 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 6 ranking keywords and lost 7 in the last period.
What employees say
- Compensation
- 2.50 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.70 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
Treyd has 69 employees as of September 2026.
Treyd has raised $24M in total, most recently a Series A round in September 2023.
Treyd was founded in 2019 by Sameh EL-Ansary, Peter Beckman, Petter Andréasson.
Peter Beckman (Founder / CEO) sits at the top of Treyd's reporting structure, with 5 direct reports.
The most common previous employers of current Treyd staff are HSBC (4 people), Novelari (3 people), Antler (2 people).
Former Treyd employees most often move to Winning by Design (1), J12 (1), Qred (1).
Treyd attracts about 28 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Treyd staff are Customer Service, Communication, Management, Analytical Skills, Business Development.
Treyd staff are concentrated in Stockholm County, Sweden (16), Cairo, Egypt (11), Greater Stockholm Metropolitan Area (10).
Treyd has about 16 people in Finance, up 0% over the past year, as of September 2026.
Treyd has about 12 people in Engineering, down 20% over the past year, as of September 2026.
Computed from 55 current and 52 former Treyd profiles, as of September 2026. Source: Crustdata.
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