Triple Whale
Triple Whale is an ecommerce analytics platform that helps brands track performance and optimize spending. The company has raised $53M, most recently in a Series B round in February 2023, and serves over 60,000 brands.
The growth story
Triple Whale grew from 22 to 298 employees between 2021 and 2026, raising $53M along the way, most recently a Series B in February 2023.
About
Triple Whale consolidates ecommerce data from multiple sources into a single platform, providing tools for performance measurement and AI-driven recommendations. Its software helps brands identify growth drivers, wasteful spending, and next steps, while automating marketing actions and creative asset generation.
The company has grown to 298 employees since its 2021 founding. Its $53M funding includes backing from Shopify and NFX, signaling strong investor confidence in its ecommerce analytics approach.
Founders and leadership
Sales is the largest function with 49 employees, nearly 16% of the workforce. The company operates from Columbus, Ohio, with a median employee tenure of one year.
The Triple Whale org chart
Aj Orbach (Co-Founder) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 63 (+50% YoY), Sales 57 (+78% YoY), Customer Success and Support 36 (+64% YoY), Marketing 24 (+85% YoY), Information Technology 20 (+11% YoY), Product Management 16 (+33% YoY).
Talent flow
Triple Whale recruits heavily from ecommerce marketing platforms, with Klaviyo, Wunderkind, and Attentive as top talent sources. Alumni frequently move to other ecommerce and SaaS companies, with Fundraise Up and Recharge being common destinations.
Most common previous employers of Triple Whale staff: Klaviyo (11), Wunderkind (10), Attentive (7), Yotpo (6), ActiveCampaign (6), Google (4). Former Triple Whale employees most often moved to Fundraise Up (2), Recharge (2), ProfitPeak (2), impact.com (2), Salesforce (2), Hashavshevet - Wizsoft (2).
Alumni worth knowing
The Triple Whale mafia
Triple Whale alumni have founded 11 companies, including Compound Content Studio (19 staff) and Ecomm Cowboy (3 staff). These startups focus on ecommerce services and content creation.
11Tommy Clark, was Head of Social until 2023Colin Dougherty, was Founding Head Of Content until 2023Gordon Donnelly, was Director of Web Strategy until 2023Saunder Schroeder, was Director of Demand Gen & Product Marketing until 2023Yossi Gorin, was Senior Product Designer until 2023Liad Itzhak, was Chief R&D Officer until 2023
Nimia Amaya, was Lifecycle Marketing Manager until 2025
Moe Mernick, was Vice President of Business Development until 2026
Erica Grodin, was 🐳 Senior Affiliate Marketing Manager until 2023
Jay Leishman, was Operator in Residence until 2026Hiring now
Web traffic
Traffic mix: 80% direct, 7% search, 7% social, 2% paid.
What this company is made of
Most common skills at Triple Whale: Leadership (114), Social Media (103), Microsoft Office (95), Customer Service (93), Sales (88), Marketing (85), Communication (84), Microsoft Excel (83).
Where the team actually sits
Triple Whale people are concentrated in Israel (22), Jerusalem District, Israel (18), New York, United States (17), California, United States (15). 3 offices on record.
Search footprint
Triple Whale attracts about 4,663 organic search visits a month, traffic worth roughly $102K a month if bought through ads. It gained 1,743 ranking keywords and lost 1,874 in the last period.
Frequently asked
Triple Whale has 298 employees as of September 2026.
Triple Whale has raised $53M in total, most recently a Series B round in February 2023.
Triple Whale was founded in 2021 by Aj Orbach, Ivan Chernykh, Maxx Blank.
Aj Orbach (Co-Founder) sits at the top of Triple Whale's reporting structure, with 4 direct reports.
The most common previous employers of current Triple Whale staff are Klaviyo (11 people), Wunderkind (10 people), Attentive (7 people).
Former Triple Whale employees most often move to Fundraise Up (2), Recharge (2), ProfitPeak (2).
At least 11 companies have a founder who previously worked at Triple Whale, including Compound Content Studio, Ecomm Cowboy, Powerplay.
Triple Whale attracts about 4,663 organic search visits a month, worth roughly $102K a month in equivalent ad spend.
The most common skills among Triple Whale staff are Leadership, Social Media, Microsoft Office, Customer Service, Sales.
Triple Whale staff are concentrated in Israel (22), Jerusalem District, Israel (18), New York, United States (17).
Triple Whale has about 63 people in Engineering, up 50% over the past year, as of September 2026.
Triple Whale has about 57 people in Sales, up 78% over the past year, as of September 2026.
Computed from 237 current and 149 former Triple Whale profiles, as of September 2026. Source: Crustdata.
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