TROOP
TROOP is a cloud-based platform for corporate meeting planning and group travel logistics that has raised $20M. The remote-first company has 91 employees across the U.S., Spain, South Africa, and the U.K.
The growth story
TROOP grew from 36 to 91 employees between 2022 and 2026, raising $20M along the way, most recently a Series B in March 2023.
About
TROOP provides software for companies that organize multiple in-person meetings annually, helping them manage logistics, costs, and sustainability. Its platform centralizes planning for corporate events and group travel.
The company raised $20M in a Series B round in March 2023 and has grown to 91 employees. It operates internationally with entities in four countries and has received industry awards, including recognition from Business Travel News Europe and Skift.
Founders and leadership
Engineering is the largest function at TROOP, with 16 employees. The company operates as a remote-first organization with entities in the U.S., Spain, South Africa, and the U.K.
The TROOP org chart
Dennis Vilovic (Founder & CEO) leads 23 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 28 (-3% YoY), Sales 8 (-20% YoY), Education 6 (-25% YoY), Administrative 4 (+33% YoY), Business Development 4 (0% YoY), Product Management 4 (-20% YoY).
Talent flow
TROOP hires talent from companies like Center, Ciklum, and Europcar Mobility. Alumni have moved to roles at Google, MongoDB, and Serko, among others.
Most common previous employers of TROOP staff: Center (getcenter.com) (4), Ciklum (3), Ariad (2), Europcar Mobility (2), TUI (2), NTT DATA (1). Former TROOP employees most often moved to ZeeOn.io (1), MongoDB (1), Serko (1), Google (1), Reagent (1), University of Deusto (1).
Alumni worth knowing
The TROOP mafia
TROOP alumni have founded four companies, including Reagent, codebits, Stratafy.ai, and Alonryse.
4Spencer Brace, was Vice President Strategic Partnerships until 2026Daniele Lenares, was Full Stack Developer until 2022Leonard Cremer, was Founder & CTO until 2025Jay White Fernandez, was Full Stack Engineer until 2026Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at TROOP: Microsoft Office (25), JavaScript (24), Project Management (22), Management (21), Teamwork (20), Leadership (19), Microsoft Excel (19), Cascading Style Sheets (CSS) (17).
Where the team actually sits
TROOP people are concentrated in Gauteng, South Africa (6), Spain (4), Western Cape, South Africa (4), Catalonia, Spain (3). 2 offices on record.
Search footprint
TROOP attracts about 417 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 179 ranking keywords and lost 231 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.00 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
TROOP has 91 employees as of September 2026.
TROOP has raised $20M in total, most recently a Series B round in March 2023.
TROOP was founded in 2017 by Dennis Vilovic.
Dennis Vilovic (Founder & CEO) sits at the top of TROOP's reporting structure, with 4 direct reports.
The most common previous employers of current TROOP staff are Center (getcenter.com) (4 people), Ciklum (3 people), Ariad (2 people).
Former TROOP employees most often move to ZeeOn.io (1), MongoDB (1), Serko (1).
At least 4 companies have a founder who previously worked at TROOP, including Reagent, codebits, Stratafy.ai.
TROOP attracts about 417 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among TROOP staff are Microsoft Office, JavaScript, Project Management, Management, Teamwork.
TROOP staff are concentrated in Gauteng, South Africa (6), Spain (4), Western Cape, South Africa (4).
TROOP has about 28 people in Engineering, down 3% over the past year, as of September 2026.
TROOP has about 8 people in Sales, down 20% over the past year, as of September 2026.
Computed from 50 current and 47 former TROOP profiles, as of September 2026. Source: Crustdata.
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