Try Your Best (TYB)
Try Your Best (TYB) is a community engagement platform that lets brands reward fans for specific actions. The San Francisco-based startup raised $23M in Series A funding in June 2025 and employs 66 people.
The growth story
Try Your Best (TYB) grew from 13 to 66 employees between 2022 and 2026, raising $23M along the way, most recently a Series A in June 2025.
About
TYB operates a platform where brands can incentivize fan engagement through rewards. It targets companies looking to build deeper connections with their audiences by monetizing community participation.
The company secured $23M in Series A funding in 2025, backed by notable investors including Coinbase and Castle Island Ventures. With 66 employees, TYB has built a team focused on scaling its community engagement tools.
Founders and leadership
Sales is the largest function at TYB with 15 employees, indicating a strong focus on customer acquisition. The company's leadership team includes founders with backgrounds in community building and brand engagement.
The Try Your Best (TYB) org chart
Ty Haney (Co-Founder and CEO) leads 23 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 18 (+125% YoY), Marketing 13 (+160% YoY), Engineering 7 (+17% YoY), Operations 6 (+20% YoY), Business Development 3 (-25% YoY).
Talent flow
TYB recruits heavily from Attentive, with 7 hires from the marketing platform. Other notable sources include Apple and CircleUp. Alumni have moved to companies like Vuori and Hellyeah AI.
Most common previous employers of Try Your Best (TYB) staff: Attentive (7), University of San Diego (2), Apple (2), DePaul University (2), CircleUp (2), adōpets (2). Former Try Your Best (TYB) employees most often moved to Vuori (2), F/AS (1), Hellyeah AI (1), Linktree (1), ghostwrite (1), Castle Island Ventures (1).
Alumni worth knowing
Web traffic
Traffic mix: 68% direct, 21% search, 4% social, 1% paid.
What this company is made of
Most common skills at Try Your Best (TYB): Social Media (26), Leadership (25), Public Speaking (24), Microsoft Office (23), Microsoft Excel (18), Communication (18), Customer Service (17), Research Skills (16).
Where the team actually sits
Try Your Best (TYB) people are concentrated in California, United States (9), New York, United States (7), Colorado, United States (5), United States (3).
Search footprint
Try Your Best (TYB) attracts about 883 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 113 ranking keywords and lost 30 in the last period.
Frequently asked
Try Your Best (TYB) has 66 employees as of September 2026.
Try Your Best (TYB) has raised $23M in total, most recently a Series A round in June 2025.
Try Your Best (TYB) was founded in 2022 by Ty Haney.
Ty Haney (Co-Founder and CEO) sits at the top of Try Your Best (TYB)'s reporting structure, with 5 direct reports.
The most common previous employers of current Try Your Best (TYB) staff are Attentive (7 people), University of San Diego (2 people), Apple (2 people).
Former Try Your Best (TYB) employees most often move to Vuori (2), F/AS (1), Hellyeah AI (1).
Try Your Best (TYB) attracts about 883 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Try Your Best (TYB) staff are Social Media, Leadership, Public Speaking, Microsoft Office, Microsoft Excel.
Try Your Best (TYB) staff are concentrated in California, United States (9), New York, United States (7), Colorado, United States (5).
Try Your Best (TYB) has about 18 people in Sales, up 125% over the past year, as of September 2026.
Try Your Best (TYB) has about 13 people in Marketing, up 160% over the past year, as of September 2026.
Computed from 44 current and 39 former Try Your Best (TYB) profiles, as of September 2026. Source: Crustdata.
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