TRYBE
TRYBE sells cloud-based booking software for spas, leisure centers and hospitality businesses. The London-based company has 50 employees and raised $30M in Series A funding in January 2026. TRYBE provides cloud-based booking and operations software for spas, leisure centers and hospitality businesses. Its system handles reservations, payments, inventory, staff scheduling and customer data management. The software integrates with existing tools and aims to streamline operations for service businesses. The company has grown to 50 employees since its 2020 founding. Its $30M Series A in early 2026 suggests rapid scaling plans, though current headcount growth rates are unclear. Five Elms Capital led the funding round. Sales is TRYBE's largest department with 15 employees, representing 30% of total headcount. The company's leadership structure and other functional breakdowns are not detailed in the available data. TRYBE hires heavily from hospitality and booking software companies, with DesignMyNight, The Access and Book4Time Spa and Ancillary Revenue Software being top talent sources. Alumni have moved to roles in marketing, payments and guest management software. The company recruits from UK universities including Hertfordshire, LSE and Southampton.
The growth story
TRYBE grew from 20 to 50 employees between 2023 and 2026, raising $30M along the way, most recently a Series A in January 2026.
About
TRYBE provides cloud-based booking and operations software for spas, leisure centers and hospitality businesses. Its system handles reservations, payments, inventory, staff scheduling and customer data management. The software integrates with existing tools and aims to streamline operations for service businesses.
The company has grown to 50 employees since its 2020 founding. Its $30M Series A in early 2026 suggests rapid scaling plans, though current headcount growth rates are unclear. Five Elms Capital led the funding round.
Founders and leadership
Sales is TRYBE's largest department with 15 employees, representing 30% of total headcount. The company's leadership structure and other functional breakdowns are not detailed in the available data.
The TRYBE org chart
Ricky Daniels (Co-Founder) leads 18 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 19 (+19% YoY), Engineering 9 (+80% YoY), Sales 9 (+800% YoY), Information Technology 4 (+300% YoY), Marketing 3 (+200% YoY), Customer Success and Support 3 (+50% YoY).
Talent flow
TRYBE hires heavily from hospitality and booking software companies, with DesignMyNight, The Access and Book4Time Spa and Ancillary Revenue Software being top talent sources. Alumni have moved to roles in marketing, payments and guest management software. The company recruits from UK universities including Hertfordshire, LSE and Southampton.
Most common previous employers of TRYBE staff: DesignMyNight (7), The Access (3), Book4Time Spa and Ancillary Revenue Software (3), Maybourne (2), Devon Medical Products (1), Moda in Pelle (1). Former TRYBE employees most often moved to Mind Jump Magazine (1), multifi (1), Datavant (1), AddGuests (1).
Web traffic
Traffic mix: 49% direct, 12% search, 2% social, 1% paid.
What this company is made of
Most common skills at TRYBE: Customer Service (24), Communication (24), Microsoft Office (18), Sales (18), Management (15), Time Management (15), Leadership (14), Teamwork (14).
Where the team actually sits
TRYBE people are concentrated in England, United Kingdom (25), United Kingdom (7), London Area, United Kingdom (5), Texas, United States (1).
Search footprint
TRYBE attracts about 393 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 257 ranking keywords and lost 459 in the last period.
Frequently asked
TRYBE has 50 employees as of September 2026.
TRYBE has raised $30M in total, most recently a Series A round in January 2026.
TRYBE was founded in 2020 by Ricky Daniels, Steve Porter, Will Taylor-Jackson.
Ricky Daniels (Co-Founder) sits at the top of TRYBE's reporting structure, with 8 direct reports.
The most common previous employers of current TRYBE staff are DesignMyNight (7 people), The Access (3 people), Book4Time Spa and Ancillary Revenue Software (3 people).
Former TRYBE employees most often move to Mind Jump Magazine (1), multifi (1), Datavant (1).
TRYBE attracts about 393 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among TRYBE staff are Customer Service, Communication, Microsoft Office, Sales, Management.
TRYBE staff are concentrated in England, United Kingdom (25), United Kingdom (7), London Area, United Kingdom (5).
TRYBE has about 19 people in Business Development, up 19% over the past year, as of September 2026.
TRYBE has about 9 people in Engineering, up 80% over the past year, as of September 2026.
Computed from 43 current and 5 former TRYBE profiles, as of September 2026. Source: Crustdata.
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