Turtl
Turtl sells AI-powered marketing software for B2B companies, helping them personalize content and act on customer intent data. The London-based company has raised $17M and employs 89 people.
The growth story
Turtl grew from 107 to 89 employees between 2021 and 2026, raising $17M along the way, most recently a Series A in September 2021.
About
Turtl provides a software platform that uses AI to help B2B marketing teams create personalized content and analyze customer intent signals. Its tools are designed for account-based marketing strategies, with clients including Cisco and AWS.
The company raised $17M in a Series A round in 2021 led by Octopus Ventures and Riverside Acceleration Capital. With 89 employees, its engineering team is the largest department at 14 people.
Founders and leadership
Engineering is Turtl's largest function with 14 people. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The Turtl org chart
Nick Mason (CEO & Founder | Chief Storytelling Officer) leads 41 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (-6% YoY), Sales 14 (-7% YoY), Customer Success and Support 13 (-19% YoY), Business Development 11 (-8% YoY), Arts and Design 7 (-12% YoY), Marketing 5 (+67% YoY).
Talent flow
Turtl recruits heavily from LivePerson, Unmind and Adacta, with 3 hires from each. Its alumni most often move to Unily, Onetrace and Deel. Employees come from universities like Brighton, Oxford Brookes and Leeds.
Most common previous employers of Turtl staff: LivePerson (3), Unmind (3), Adacta (3), Rotageek (2), Templafy (2), ProteusThemes (2). Former Turtl employees most often moved to Unily (2), Onetrace (2), Deel (2), Vixio (1), JMD Acquisitions (1), Drata (1).
Alumni worth knowing
The Turtl mafia
Four Turtl alumni have founded companies, including Block Solutions (158 staff) and Arna (2 staff).
4Chris Willetts, was Head Of Finance until 2023Rodoljub Petrović, was Head of Software until 2022Matthew Bott, was Head of Marketing Operations until 2025Robert Sedovšek, was Head of Customer Engineering, Global support, Pro Serve operations, documentation and InfoSec. until 2024Web traffic
Traffic mix: 48% direct, 9% search, 6% social, 2% paid.
What this company is made of
Most common skills at Turtl: Social Media (31), Management (30), Microsoft Office (28), Communication (25), Leadership (25), Sales (24), Project Management (24), Teamwork (22).
Where the team actually sits
Turtl people are concentrated in England, United Kingdom (30), United Kingdom (12), Slovenia (12), London Area, United Kingdom (5). 2 offices on record.
Search footprint
Turtl attracts about 3,021 organic search visits a month, traffic worth roughly $40K a month if bought through ads. It gained 1,018 ranking keywords and lost 704 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.40 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Turtl has 89 employees as of September 2026.
Turtl has raised $17M in total, most recently a Series A round in September 2021.
Turtl was founded in 2014 by Nick Mason.
Nick Mason (CEO & Founder | Chief Storytelling Officer) sits at the top of Turtl's reporting structure, with 2 direct reports.
The most common previous employers of current Turtl staff are LivePerson (3 people), Unmind (3 people), Adacta (3 people).
Former Turtl employees most often move to Unily (2), Onetrace (2), Deel (2).
At least 4 companies have a founder who previously worked at Turtl, including Block Solutions, Arna, Capitix.
Turtl attracts about 3,021 organic search visits a month, worth roughly $40K a month in equivalent ad spend.
The most common skills among Turtl staff are Social Media, Management, Microsoft Office, Communication, Leadership.
Turtl staff are concentrated in England, United Kingdom (30), United Kingdom (12), Slovenia (12).
Turtl has about 15 people in Engineering, down 6% over the past year, as of September 2026.
Turtl has about 14 people in Sales, down 7% over the past year, as of September 2026.
Computed from 71 current and 161 former Turtl profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.