Typeform
Typeform is a form-building software company that serves over 150,000 businesses and processes 500 million responses annually. The company has raised $187 million, most recently in a Series C round in March 2022.
The growth story
Typeform grew from 353 to 893 employees between 2020 and 2026, raising $187M along the way, most recently a Series C in March 2022.
About
Typeform sells software for creating interactive forms, surveys, and quizzes. Its products integrate with tools like Slack, Zapier, and HubSpot and are designed to be visually appealing and easy to use.
The company has raised $187 million, including a Series C round in 2022. It employs 893 people, with engineering being its largest function at 106 staff.
Founders and leadership
Engineering is Typeform's largest function with 106 employees. The company is led by a team backed by investors including General Atlantic and Index Ventures.
The Typeform org chart
Jay Choi (CEO) leads 60 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Administrative 246 (+6% YoY), Engineering 143 (+18% YoY), Arts and Design 59 (+7% YoY), Information Technology 46 (+10% YoY), Sales 37 (+37% YoY), Customer Success and Support 32 (+19% YoY).
Talent flow
Typeform hires heavily from Qualtrics, Booking.com, and Personio. Alumni often move to companies like HubSpot, Meta, and smaller startups such as Perk and Mixmax AI.
Most common previous employers of Typeform staff: Qualtrics (8), Booking.com (6), Personio (6), Amazon (6), VideoAsk (5), Bird (5). Former Typeform employees most often moved to Perk (5), Mixmax AI (3), LeaderNess (3), HubSpot (3), n8n (3), Meta (3).
Alumni worth knowing
The Typeform mafia
Typeform alumni have founded 38 companies, including Thought Industries (91 staff), Skale (77 staff), and Opus1.io (44 staff).
40Irana Wasti, was Chief Product & Growth Officer until 2022Jake Stainer, was Head of Growth until 2019Sharad Mohan, was Advisor - Customer Success until 2017Joris Luijke (He/Him), was Chief People Officer until 2018Kristen Habacht, was Chief Revenue Officer (CRO) until 2024Luke Miller, was Head Of Partnerships until 2019
Kabir Mathur, was Head of Product Partnerships until 2022
Ophelia Brown, was Board Observer until 2016
Bahram Ehsas, was Performance Marketing Manager until 2020
Ariana Chica, was Global Brand Strategist until 2022
Iñaki Mediavilla, was Head of Conversion Optimisation until 2016
David Martin-Borregón, was Data Science lead until 2019
Max Prilutskiy, was Engineering Manager until 2023
Neil Kinnish, was Principal R&D until 2024
Alex B., was SEO Lead until 2020
Pau Rué, PhD, was Director of Data until 2022
David Apple, was General Manager US & VP of Customer Success & Sales until 2019
Mario García Madrigal, was Head of Performance Marketing until 2022
Pau Minoves, was CTO until 2022
Sanitha Alam, was Marketing Intern until 2014
Alex Antolino, was Director of Content until 2022
Seth DeHart, was Advisor until 2021
Marc Cinanni, was Head of Content & Publishing until 2019
Jaume Durany, was Agile Coach Lead until 2019
Thomas Döhler, was VP Engineering until 2018
Vaida Baio, was Talent Manager, People Experience partner until 2019
Adelina Peltea, was Interim VP of Marketing until 2019
Toby Oliver, was CTO until 2018
Esther Blázquez Blanco, was People & Culture I Event Director until 2018
Dan Sandler, was Global Head of Partnerships & Ecosystem until 2026
Manuel Breschi, was Director of Product — Ecosystems, Platform & Integrations until 2022
Florie Jarrin, was Head of Sales until 2017
Paul Campillo, was Director of Brand until 2021
Caio Pinheiro, was Engineering Leadership until 2019
Christel Augsburg, was Head of DE&I, Sustainability, and Social Impact until 2023
Vakis Rigas, was Head Of Product Marketing until 2021
Linus Ekenstam, was Senior Product Designer until 2017Hiring now
Web traffic
Traffic mix: 52% direct, 7% search, 9% social, 5% paid.
What this company is made of
Most common skills at Typeform: Microsoft Office (109), JavaScript (98), SQL (93), Leadership (92), Project Management (91), Cascading Style Sheets (CSS) (87), Microsoft Excel (83), Management (82).
Where the team actually sits
Typeform people are concentrated in Catalonia, Spain (58), England, United Kingdom (31), United Kingdom (19), North Holland, Netherlands (13).
Search footprint
Typeform attracts about 72,140 organic search visits a month, traffic worth roughly $688K a month if bought through ads. It gained 14,401 ranking keywords and lost 11,112 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Typeform has 893 employees as of September 2026.
Typeform has raised $187M in total, most recently a Series C round in March 2022.
Typeform was founded in 2012 by Robert Muñoz Rupérez, David Okuniev.
Jay Choi (CEO) sits at the top of Typeform's reporting structure, with 6 direct reports.
The most common previous employers of current Typeform staff are Qualtrics (8 people), Booking.com (6 people), Personio (6 people).
Former Typeform employees most often move to Perk (5), Mixmax AI (3), LeaderNess (3).
At least 38 companies have a founder who previously worked at Typeform, including Thought Industries, Skale, Opus1.io.
Typeform attracts about 72,140 organic search visits a month, worth roughly $688K a month in equivalent ad spend.
The most common skills among Typeform staff are Microsoft Office, JavaScript, SQL, Leadership, Project Management.
Typeform staff are concentrated in Catalonia, Spain (58), England, United Kingdom (31), United Kingdom (19).
Typeform has about 246 people in Administrative, up 6% over the past year, as of September 2026.
Typeform has about 143 people in Engineering, up 18% over the past year, as of September 2026.
Computed from 288 current and 371 former Typeform profiles, as of September 2026. Source: Crustdata.
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