Unit
Unit provides embedded financial services like banking and bill pay for tech platforms, serving millions of users through customers including Wix and Bill.com. The 273-person company has raised $170M, most recently a Series C in 2022.
The growth story
Unit grew from 111 to 273 employees between 2022 and 2026, raising $170M along the way, most recently a Series C in May 2022.
About
Unit sells APIs that let software companies offer financial services like business banking and payments within their own products. Its customers are primarily SaaS platforms looking to add revenue streams without building compliance and infrastructure from scratch.
The company reached scale quickly after its 2019 founding, hitting 273 employees with backing from Accel and other fintech-focused investors. Its Series C suggests it was valued at over $1B given typical round sizes in embedded finance.
Founders and leadership
Engineering makes up nearly 10% of Unit's workforce, reflecting its API-first product. The leadership team has roots in Israeli fintech and military tech units, with median tenure at 2 years as the company scales.
The Unit org chart
Itai Damti (Co-Founder & CEO) leads 59 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 42 (-2% YoY), Operations 29 (+21% YoY), Finance 20 (-13% YoY), Information Technology 18 (0% YoY), Education 14 (+8% YoY), Customer Success and Support 14 (+27% YoY).
Talent flow
Unit recruits heavily from Israeli military and intelligence units, with 10% of profiled employees coming from the IDF. Alumni frequently move to Stripe and newer fintechs like Rain, suggesting strong fintech domain expertise.
Most common previous employers of Unit staff: Israel Defense Forces (10), Leverate (7), PubPlus (Acquired by ClearPier) (7), Israeli Air Force (5), Israeli Military Intelligence - Unit 8200 (5), Soluto (4). Former Unit employees most often moved to Stripe (6), Rain (5), Persona (2), Cross River (2), Lead (2), Thread Bank (2).
Alumni worth knowing
The Unit mafia
Three alumni-founded companies include NavigateAI (32 staff) and two early-stage fintech startups, showing Unit's role in seeding embedded finance talent.
3David Sinsky, was VP Lending until 2024Daniel West, was Enterprise Sales & GTM until 2024Aidan Richards, was Sales until 2024Web traffic
Traffic mix: 76% direct, 11% search, 9% social, 0% paid.
What this company is made of
Most common skills at Unit: Data Analysis (43), SQL (43), Leadership (42), Microsoft Excel (42), Microsoft Office (41), Project Management (40), Research Skills (40), Management (39).
Where the team actually sits
Unit people are concentrated in New York, United States (41), Israel (32), Tel Aviv District, Israel (22), New York City Metropolitan Area (5).
Search footprint
Unit attracts about 4,867 organic search visits a month, traffic worth roughly $33K a month if bought through ads. It gained 879 ranking keywords and lost 558 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Unit has 273 employees as of September 2026.
Unit has raised $170M in total, most recently a Series C round in May 2022.
Unit was founded in 2019 by Itai Damti, Doron Somech.
Itai Damti (Co-Founder & CEO) sits at the top of Unit's reporting structure, with 9 direct reports.
The most common previous employers of current Unit staff are Israel Defense Forces (10 people), Leverate (7 people), PubPlus (Acquired by ClearPier) (7 people).
Former Unit employees most often move to Stripe (6), Rain (5), Persona (2).
At least 3 companies have a founder who previously worked at Unit, including NavigateAI, InstaSwitch, Rezora IO.
Unit attracts about 4,867 organic search visits a month, worth roughly $33K a month in equivalent ad spend.
The most common skills among Unit staff are Data Analysis, SQL, Leadership, Microsoft Excel, Microsoft Office.
Unit staff are concentrated in New York, United States (41), Israel (32), Tel Aviv District, Israel (22).
Unit has about 42 people in Engineering, down 2% over the past year, as of September 2026.
Unit has about 29 people in Operations, up 21% over the past year, as of September 2026.
Computed from 127 current and 147 former Unit profiles, as of September 2026. Source: Crustdata.
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