Unitary
Unitary provides AI-powered workflow automation tools for businesses, combining software with human oversight. The 76-person company has raised $25M, including a Series A in October 2023.
The growth story
Unitary grew from 28 to 76 employees between 2022 and 2026, raising $25M along the way, most recently a Series A in October 2023.
About
Unitary sells software that automates business processes without requiring technical setup or integration work. Its system uses AI to handle tasks but includes human review for accuracy, targeting companies looking to cut operational costs.
The company reached 76 employees after its Series A round last year. Investors include Creandum and Creative Destruction Lab, with backing from individual angels like Carolyn Everson and Edward Lando.
Founders and leadership
Engineering makes up a quarter of staff with 19 employees. Leadership includes founders from the 2017 cohort and investors with operational backgrounds in tech scaling.
The Unitary org chart
Sasha Haco (Co-founder and CEO) leads 16 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (+21% YoY), Business Development 11 (+83% YoY), Operations 11 (+22% YoY), Information Technology 7 (+250% YoY), Sales 6 (+50% YoY), Marketing 3 (+200% YoY).
Talent flow
Employees frequently come from Intent HQ and WhereIsMyTransport, with several alumni starting companies like Nossa Data. University of Cambridge graduates are the most common among the educated workforce.
Most common previous employers of Unitary staff: Intent HQ (3), WhereIsMyTransport (3), Entrepreneurs First (2), Anima (2), Recordsure (2), TUI (2). Former Unitary employees most often moved to Secondlaw (2), Gamma (1), Partnership Leaders (1), SurePay (1), Avolution (1), Top Tier Impact (1).
Alumni worth knowing
The Unitary mafia
Six alumni founded companies, including Nossa Data (10 staff) and Asymmetric Security (10 staff). Secondlaw, started by another alum, employs 8 people.
6Irina Dumitrescu, was Engineering Consultant until 2020Pippa Thompson, was Product Manager, AI/ML & Computer Vision until 2024Francesca Romana Centini (Cesca), was Sales and Marketing Support until 2025Thomas Japy, was Commercial Development Manager until 2023Dr Anita L Verő, was Senior Machine Learning Research Engineer, Manager, Writer until 2023Hiring now
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Unitary: Data Analysis (23), Python (Programming Language) (22), Machine Learning (19), Microsoft Office (17), Teamwork (16), Communication (16), Customer Service (14), Microsoft Excel (13).
Where the team actually sits
Unitary people are concentrated in England, United Kingdom (21), United Kingdom (6), London Area, United Kingdom (3), Capital District, Colombia (2).
Search footprint
Unitary attracts about 3,903 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 37 ranking keywords and lost 21 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Unitary has 76 employees as of September 2026.
Unitary has raised $25M in total, most recently a Series A round in October 2023.
Unitary was founded in 2017 by Sasha Haco, James Thewlis.
Sasha Haco (Co-founder and CEO) sits at the top of Unitary's reporting structure, with 7 direct reports.
The most common previous employers of current Unitary staff are Intent HQ (3 people), WhereIsMyTransport (3 people), Entrepreneurs First (2 people).
Former Unitary employees most often move to Secondlaw (2), Gamma (1), Partnership Leaders (1).
At least 6 companies have a founder who previously worked at Unitary, including Nossa Data, Asymmetric Security, Secondlaw.
Unitary attracts about 3,903 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Unitary staff are Data Analysis, Python (Programming Language), Machine Learning, Microsoft Office, Teamwork.
Unitary staff are concentrated in England, United Kingdom (21), United Kingdom (6), London Area, United Kingdom (3).
Unitary has about 17 people in Engineering, up 21% over the past year, as of September 2026.
Unitary has about 11 people in Business Development, up 83% over the past year, as of September 2026.
Computed from 44 current and 49 former Unitary profiles, as of September 2026. Source: Crustdata.
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