Unlock

Financial ServicesTempe, Arizona, United StatesFounded 2019190 employees$430M raised

Unlock Technologies is a financial services company that provides home equity agreements, allowing homeowners to access equity without monthly payments. The Tempe-based firm has raised $430M and employs 190 people.

13%
13% of analysed staff worked at Unison before joining. No other company feeds Unlock more.
-50%
Open roles are down 50% year over year, at 1 today.
Employees
190
Total raised
$430M
Last: Series B
Open roles
1
-50% vs last year
Site visitors
292K
per month
Alumni founders
3
companies started

The growth story

Unlock headcount and funding190 people today
203$300M$100M$30M19020222023202420252026
Data by CrustdataCrustdata

Unlock grew from 80 to 190 employees between 2022 and 2026, raising $430M along the way, most recently a Series B in September 2024.

About

Unlock offers home equity agreements, an alternative financing product that lets homeowners tap into their property's value without taking on debt or monthly payments. The product targets homeowners seeking liquidity while avoiding traditional loan structures.

The company raised $430M in funding, including a Series B round in September 2024. With 190 employees, Unlock has built a substantial workforce since its 2019 founding, though its recent headcount growth rate is unclear.

Founders and leadership

Sales is Unlock's largest function, with 8 employees in that department. The company's leadership team includes executives with backgrounds in financial services and real estate, though specific names are not provided.

The Unlock org chart

James Riccitelli (Chief Executive Officer) leads 59 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
FFinance
45+5%
EEngineering
16-6%
AAccounting
160%
BBusiness Development
120%
IInformation Technology
10+11%
SSales
9+13%
CConsulting
9-10%
MMarketing
9+13%
OOperations
9-18%
Data by CrustdataCrustdata

Headcount by function: Finance 45 (+5% YoY), Engineering 16 (-6% YoY), Accounting 16 (0% YoY), Business Development 12 (0% YoY), Information Technology 10 (+11% YoY), Sales 9 (+13% YoY).

Talent flow

Unlock draws heavily from traditional financial institutions, with Unison, Bank of America, and Wells Fargo being its top talent sources. Employees tend to move to other financial services firms, with loanDepot and Saluda Grade being common destinations.

Where Unlock people come from, and where they go126 current + 66 former profiles
16 people: Unison → Unlock8 people: Bank of America → Unlock7 people: Wells Fargo → Unlock6 people: JPMorganChase → Unlock5 people: ZipRecruiter → Unlock4 people: Freedom Financial Network → Unlock4 people: Quicken Loans → Unlock4 people: LoanCraft → Unlock3 people: Unlock → loanDepot2 people: Unlock → Saluda Grade2 people: Unlock → ADP2 people: Unlock → Splitero1 people: Unlock → Flagstar Bank1 people: Unlock → Center for Advanced Preparedness and Threat Response Simulation (CAPTRS)1 people: Unlock → Dow Jones1 people: Unlock → GKN AerospaceUnlock190 peopleCAME FROMWENT TOUnison16 peopleBank of America8 peopleWells Fargo7 peopleJPMorganChase6 peopleZipRecruiter5 peopleFreedom Financial N…4 peopleQuicken Loans4 peopleLoanCraft4 peopleloanDepot3 peopleSaluda Grade2 peopleADP2 peopleSplitero2 peopleFlagstar Bank1 peopleCenter for Advanced…1 peopleDow Jones1 peopleGKN Aerospace1 people
Data by CrustdataCrustdata

Most common previous employers of Unlock staff: Unison (16), Bank of America (8), Wells Fargo (7), JPMorganChase (6), ZipRecruiter (5), Freedom Financial Network (4). Former Unlock employees most often moved to loanDepot (3), Saluda Grade (2), ADP (2), Splitero (2), Flagstar Bank (1), Center for Advanced Preparedness and Threat Response Simulation (CAPTRS) (1).

Alumni worth knowing

The Unlock mafia

Unlock alumni have founded three companies, including Jubilee Homes (13 staff) and Trentium Capital (8 staff). These ventures suggest entrepreneurial activity among former employees.

Brian ElbogenCaleb TrentTera Anderson3
founders left Unlock and started 3 companies, employing 21 people between them

13 employees
Brian Elbogen, was Advisor until 2024
8 employees
Caleb Trent, was HEA/HELOC until 2021
A
Anderson Insights
 
Tera Anderson, was Director of Brand and Consumer Insights until 2026

Web traffic

unlock.com monthly visitors-2% month over month
292,089733,6181,175,147292,089202420252026
Data by CrustdataCrustdata

Traffic mix: 21% direct, 25% search, 4% social, 14% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCustomer Service
66
LLeadership
65
CCommunication
53
MManagement
49
SSales
48
MMicrosoft Office
48
AAnalytical Skills
45
MMicrosoft Excel
44
MMortgage Lending
36
PProject Management
36
Data by CrustdataCrustdata

Most common skills at Unlock: Customer Service (66), Leadership (65), Communication (53), Management (49), Sales (48), Microsoft Office (48), Analytical Skills (45), Microsoft Excel (44).

Where the team actually sits

Headcount by regionHQ: Tempe, Arizona, United States
AArizona, United States
22
CCalifornia, United States
16
MMichigan, United States
12
UUnited States
8
GGreater Phoenix Area
7
DDetroit Metropolitan Area
5
NNew York, United States
5
CColorado, United States
5
Data by CrustdataCrustdata

Unlock people are concentrated in Arizona, United States (22), California, United States (16), Michigan, United States (12), United States (8).

Search footprint

Organic clicks
1,146
per month
Traffic worth
$129K
if bought as ads
Ranking keywords
4,137
Ads budget
$223K
per month

Unlock attracts about 1,146 organic search visits a month, traffic worth roughly $129K a month if bought through ads. It gained 1,061 ranking keywords and lost 821 in the last period.

What employees say

Compensation
3.40 / 5
Career opportunities
2.50 / 5
Senior management
2.60 / 5
Work-life balance
3.20 / 5

Frequently asked

How many employees does Unlock have?

Unlock has 190 employees as of September 2026.

How much has Unlock raised?

Unlock has raised $430M in total, most recently a Series B round in September 2024.

Who founded Unlock?

Unlock was founded in 2019 by Ryan Craft.

Who is the CEO of Unlock?

James Riccitelli (Chief Executive Officer) sits at the top of Unlock's reporting structure, with 9 direct reports.

Where does Unlock hire from?

The most common previous employers of current Unlock staff are Unison (16 people), Bank of America (8 people), Wells Fargo (7 people).

Where do Unlock employees go after leaving?

Former Unlock employees most often move to loanDepot (3), Saluda Grade (2), ADP (2).

What companies were founded by ex-Unlock employees?

At least 3 companies have a founder who previously worked at Unlock, including Jubilee Homes, Trentium Capital, Anderson Insights.

How much traffic does Unlock get from search?

Unlock attracts about 1,146 organic search visits a month, worth roughly $129K a month in equivalent ad spend.

What skills do people at Unlock have?

The most common skills among Unlock staff are Customer Service, Leadership, Communication, Management, Sales.

Where is Unlock's team located?

Unlock staff are concentrated in Arizona, United States (22), California, United States (16), Michigan, United States (12).

How big is Unlock's finance team?

Unlock has about 45 people in Finance, up 5% over the past year, as of September 2026.

How big is Unlock's engineering team?

Unlock has about 16 people in Engineering, down 6% over the past year, as of September 2026.

Computed from 126 current and 66 former Unlock profiles, as of September 2026. Source: Crustdata.

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