Unwrap
Unwrap is an AI-powered customer intelligence platform that helps product and CX teams improve communication and decision-making. The Santa Barbara-based company has raised $15M in Series A funding and employs 56 people.
The growth story
Unwrap grew from 2 to 56 employees between 2021 and 2026, raising $15M along the way, most recently a Series A in January 2025.
About
Unwrap sells software that analyzes customer data to surface insights for product and customer experience teams. Its AI platform aims to help companies prioritize improvements based on user needs.
The company raised $15M in Series A funding in January 2025 and has built a team of 56 employees. Its engineering team makes up 38% of the workforce, suggesting a strong technical focus.
Founders and leadership
Engineering is Unwrap's largest function, accounting for 21 of its 56 employees. The company is led by a team backed by investors including Atlassian Ventures and Cercano Management.
The Unwrap org chart
Ryan Millner (Co-founder & CEO) leads 12 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (+91% YoY), Business Development 7 (0% YoY), Sales 4 (-20% YoY), Customer Success and Support 4 (+300% YoY), Entrepreneurship 4 (0% YoY), Operations 3 (+200% YoY).
Talent flow
Unwrap recruits heavily from Amazon, which accounts for 9 of its 56 employees. Other top talent sources include Graphiq, HG Insights, and local Santa Barbara companies and schools like UC Santa Barbara and Westmont College.
Most common previous employers of Unwrap staff: Amazon (9), Graphiq (5), HG Insights (4), AppFolio (4), UC Santa Barbara (4), Westmont College (4). Former Unwrap employees most often moved to else&ever (1), Atlassian (1), Harvey (1), JMW Product Consulting (1), Janji (1), Sayko (1).
Hiring now
Web traffic
Traffic mix: 41% direct, 33% search, 8% social, 0% paid.
What this company is made of
Most common skills at Unwrap: Leadership (21), Python (Programming Language) (20), Microsoft Excel (20), Public Speaking (19), Microsoft Office (17), Java (15), Microsoft PowerPoint (14), Social Media (14).
Where the team actually sits
Unwrap people are concentrated in California, United States (35), Argentina (1), Massachusetts, United States (1), San Francisco Bay Area (1).
Search footprint
Unwrap attracts about 351 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 22 ranking keywords and lost 32 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Unwrap has 56 employees as of September 2026.
Unwrap has raised $15M in total, most recently a Series A round in January 2025.
Unwrap was founded in 2022 by Ryan Millner, Ivan Bercovich, Ashwin Singhania.
Ryan Millner (Co-founder & CEO) sits at the top of Unwrap's reporting structure, with 4 direct reports.
The most common previous employers of current Unwrap staff are Amazon (9 people), Graphiq (5 people), HG Insights (4 people).
Former Unwrap employees most often move to else&ever (1), Atlassian (1), Harvey (1).
Unwrap attracts about 351 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Unwrap staff are Leadership, Python (Programming Language), Microsoft Excel, Public Speaking, Microsoft Office.
Unwrap staff are concentrated in California, United States (35), Argentina (1), Massachusetts, United States (1).
Unwrap has about 21 people in Engineering, up 91% over the past year, as of September 2026.
Unwrap has about 7 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 45 current and 13 former Unwrap profiles, as of September 2026. Source: Crustdata.
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