Vividly
Vividly sells trade promotion software to consumer packaged goods brands, serving over 3,500 professionals. The San Francisco-based company has raised $63M and employs 151 people.
The growth story
Vividly grew from 56 to 151 employees between 2021 and 2026, raising $63M along the way, most recently a Series B in January 2025.
About
Vividly provides software for trade promotion management, helping consumer goods brands plan promotions, reconcile deductions using AI, and forecast ROI. Its tools aim to streamline processes that typically take weeks into a shorter timeframe.
The company has raised $63M, most recently in a Series B round in January 2025. Its workforce of 151 spans engineering and other functions, with engineering being the largest department at 16 people.
Founders and leadership
Engineering is the largest function at Vividly, with 16 employees. The company has a median tenure of 2 years, suggesting moderate turnover.
The Vividly org chart
Johnathan Hodge (CEO) leads 34 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (0% YoY), Business Development 19 (0% YoY), Accounting 17 (-6% YoY), Operations 14 (+40% YoY), Sales 12 (-14% YoY), Arts and Design 10 (+43% YoY).
Talent flow
Vividly recruits from companies like Wiser Solutions, BuzzFeed, and Perfect Snacks, with multiple hires from each. Alumni have moved to firms including Atomic, Hetal Retail, and Andreessen Horowitz.
Most common previous employers of Vividly staff: Wiser Solutions (3), BuzzFeed (3), Perfect Snacks (3), Perpay (3), Promomash (3), Skedulo (2). Former Vividly employees most often moved to Atomic (2), Hetal Retail (2), Pointable (2), Clarkston Consulting (2), Andreessen Horowitz (1), Lightspeed Commerce (1).
Alumni worth knowing
The Vividly mafia
Six Vividly alumni have founded companies, including Zenvayal Private (13 staff) and Modern Relay (8 staff).
6Bharani Natesan, was Sofware Architect until 2022Aaron Goh, was Software Engineer until 2022Andrew Huen, was Investor until 2025Neeraj Bajpayee, was Chief Of Staff until 2022Web traffic
Traffic mix: 71% direct, 25% search, 0% social, 0% paid.
What this company is made of
Most common skills at Vividly: Microsoft Excel (44), Leadership (36), Customer Service (35), Microsoft Office (35), Analytical Skills (33), Data Analysis (32), Communication (31), Microsoft PowerPoint (28).
Where the team actually sits
Vividly people are concentrated in California, United States (12), Colorado, United States (5), New York, United States (4), United States (4).
Search footprint
Vividly attracts about 3,741 organic search visits a month, traffic worth roughly $11K a month if bought through ads. It gained 363 ranking keywords and lost 480 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.40 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Vividly has 151 employees as of September 2026.
Vividly has raised $63M in total, most recently a Series B round in January 2025.
Vividly was founded in 2017 by Alexander W., Nikki M., Stuart K..
Johnathan Hodge (CEO) sits at the top of Vividly's reporting structure, with 11 direct reports.
The most common previous employers of current Vividly staff are Wiser Solutions (3 people), BuzzFeed (3 people), Perfect Snacks (3 people).
Former Vividly employees most often move to Atomic (2), Hetal Retail (2), Pointable (2).
At least 6 companies have a founder who previously worked at Vividly, including Zenvayal Private, Modern Relay, Pointable.
Vividly attracts about 3,741 organic search visits a month, worth roughly $11K a month in equivalent ad spend.
The most common skills among Vividly staff are Microsoft Excel, Leadership, Customer Service, Microsoft Office, Analytical Skills.
Vividly staff are concentrated in California, United States (12), Colorado, United States (5), New York, United States (4).
Vividly has about 24 people in Engineering, up 0% over the past year, as of September 2026.
Vividly has about 19 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 75 current and 111 former Vividly profiles, as of September 2026. Source: Crustdata.
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