Vori
Vori sells software to help small and mid-sized grocery stores manage inventory and point-of-sale systems. The 55-person company has raised $32M, most recently in a Series B round.
The growth story
Vori grew from 16 to 55 employees between 2022 and 2026, raising $32M along the way, most recently a Series B in May 2026.
About
Vori builds software that combines inventory management and point-of-sale systems for grocery stores. Its platform aims to help smaller grocers compete with larger chains by digitizing manual tasks and providing data insights for pricing, promotions and supply chain decisions.
The company has raised $32M from investors including Greylock and South Park Commons. Its Series B round closed in May 2026, though its current headcount of 55 suggests it has not yet scaled significantly since funding.
Founders and leadership
Engineering is Vori's largest function with 13 employees. The company has a median tenure of 3 years, suggesting stable leadership and team retention.
The Vori org chart
Brandon Hill (Chief Executive Officer) leads 19 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 14 (+133% YoY), Engineering 14 (+27% YoY), Operations 6 (+100% YoY), Business Development 3 (0% YoY).
Talent flow
Vori hires heavily from other food tech companies, with Toast being its top source of talent. Its employees have gone on to roles at Brex, Square and other fintech firms. Stanford is the most common educational background.
Most common previous employers of Vori staff: Toast (6), South Park Commons (3), CloudKitchens (3), Google (3), Greo (2), Stanford University (2). Former Vori employees most often moved to Brex (2), Toast (2), Consumer Technology Association (1), Square (1), Videa (1), Archy (1).
Alumni worth knowing
Web traffic
Traffic mix: 52% direct, 38% search, 1% social, 2% paid.
What this company is made of
Most common skills at Vori: Microsoft Office (21), Leadership (20), Customer Service (18), Public Speaking (18), Research Skills (18), Marketing (18), Social Media (16), Microsoft Excel (15).
Where the team actually sits
Vori people are concentrated in California, United States (17), San Francisco Bay Area (4), New York, United States (3), Washington, United States (3).
Search footprint
Vori attracts about 383 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 37 ranking keywords and lost 50 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.10 / 5
Frequently asked
Vori has 55 employees as of September 2026.
Vori has raised $32M in total, most recently a Series B round in May 2026.
Vori was founded in 2019 by Robert Pinkerton.
Brandon Hill (Chief Executive Officer) sits at the top of Vori's reporting structure, with 4 direct reports.
The most common previous employers of current Vori staff are Toast (6 people), South Park Commons (3 people), CloudKitchens (3 people).
Former Vori employees most often move to Brex (2), Toast (2), Consumer Technology Association (1).
Vori attracts about 383 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Vori staff are Microsoft Office, Leadership, Customer Service, Public Speaking, Research Skills.
Vori staff are concentrated in California, United States (17), San Francisco Bay Area (4), New York, United States (3).
Vori has about 14 people in Sales, up 133% over the past year, as of September 2026.
Vori has about 14 people in Engineering, up 27% over the past year, as of September 2026.
Computed from 42 current and 50 former Vori profiles, as of September 2026. Source: Crustdata.
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