Weel
Weel is an Australian spend management platform that integrates corporate cards, expense tracking, accounts payable and budgets into one system. It has raised $23M and serves thousands of teams across education, nonprofits and construction.
The growth story
Weel grew from 18 to 61 employees between 2021 and 2026, raising $23M along the way, most recently a Series A in December 2021.
About
Weel sells software that helps finance teams manage business spending. Its platform combines corporate cards, expense tracking, accounts payable automation and budgeting tools, and integrates with accounting systems like Xero and QuickBooks. Customers include schools, nonprofits, construction firms and fast-growing businesses in Australia and New Zealand.
The company raised $23M in a Series A in December 2021, led by 1835i Ventures and ANZ. It has 61 employees, with sales being the largest function. Weel integrates with local accounting software, positioning it as a regional alternative to global spend management platforms.
Founders and leadership
Weel's largest function is sales, with 11 employees. The company is led by founders and investors including ANZ and 1835i Ventures. Its Sydney-based team spans finance, product and engineering functions.
The Weel org chart
Daniel Kniaz (Founder and CEO) leads 17 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 17 (+31% YoY), Engineering 12 (-8% YoY), Business Development 8 (+33% YoY), Customer Success and Support 6 (-25% YoY), Marketing 5 (-17% YoY), Arts and Design 3 (+50% YoY).
Talent flow
Weel hires from major Australian firms like Macquarie, Westpac and Deloitte, with 2 employees each from these companies. Alumni have moved to fintech startups like ProSpend and ezyCollect. Over half the team attended Macquarie University or UNSW.
Most common previous employers of Weel staff: Sonder (2), Deloitte (2), eBay (2), Macquarie (2), Baron Kutz (2), Westpac (2). Former Weel employees most often moved to ProSpend (2), Aselsan (2), Klaviyo (1), 🔴 Vinyl (1), ezyCollect by Sidetrade (1), Clio (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 68% direct, 27% search, 0% social, 1% paid.
What this company is made of
Most common skills at Weel: Leadership (22), Customer Service (19), Communication (17), Teamwork (16), Management (13), Microsoft Office (12), Microsoft Excel (12), JavaScript (12).
Where the team actually sits
Weel people are concentrated in Greater Sydney Area (17), New South Wales, Australia (14), Australia (7), Greater São Paulo Area (1).
Search footprint
Weel attracts about 1,318 organic search visits a month, traffic worth roughly $31K a month if bought through ads. It gained 576 ranking keywords and lost 554 in the last period.
What employees say
- Compensation
- 5.00 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 5.00 / 5
Frequently asked
Weel has 61 employees as of September 2026.
Weel has raised $23M in total, most recently a Series A round in December 2021.
Weel was founded in 2016 by Maila Manzur, Daniel Kniaz, Russell Martin.
Daniel Kniaz (Founder and CEO) sits at the top of Weel's reporting structure, with 3 direct reports.
The most common previous employers of current Weel staff are Sonder (2 people), Deloitte (2 people), eBay (2 people).
Former Weel employees most often move to ProSpend (2), Aselsan (2), Klaviyo (1).
Weel attracts about 1,318 organic search visits a month, worth roughly $31K a month in equivalent ad spend.
The most common skills among Weel staff are Leadership, Customer Service, Communication, Teamwork, Management.
Weel staff are concentrated in Greater Sydney Area (17), New South Wales, Australia (14), Australia (7).
Weel has about 17 people in Sales, up 31% over the past year, as of September 2026.
Weel has about 12 people in Engineering, down 8% over the past year, as of September 2026.
Computed from 42 current and 69 former Weel profiles, as of September 2026. Source: Crustdata.
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