Whip Around
Whip Around sells software for vehicle inspections and maintenance tracking, replacing paper processes with digital tools. The Charlotte-based company has 75 employees and raised $19M, most recently in a Series B round in December 2021.
The growth story
Whip Around grew from 76 to 75 employees between 2021 and 2026, raising $19M along the way, most recently a Series B in December 2021.
About
Whip Around provides a digital platform for fleet operators to conduct and track vehicle inspections and maintenance. Its tools aim to improve compliance, reduce downtime, and provide visibility across all managed assets, not just vehicles.
The company has raised $19M across funding rounds led by investors including Amplo and Fantail Ventures. Its Series B closed in December 2021, though employee growth since then is unclear.
Founders and leadership
Engineering is Whip Around's largest function with 14 employees. The company's leadership team spans Charlotte and New Zealand, reflecting its dual-country roots.
The Whip Around org chart
Noah Hickey (Chief Executive Officer) leads 30 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (+13% YoY), Operations 11 (+22% YoY), Customer Success and Support 11 (-21% YoY), Sales 8 (-27% YoY), Business Development 7 (-22% YoY), Information Technology 5 (0% YoY).
Talent flow
Whip Around recruits heavily from Verizon Connect and Trade Me, with 6 and 4 hires respectively. Alumni frequently move to fleet management software companies like TracPlus and Linxup.
Most common previous employers of Whip Around staff: Verizon Connect (6), Trade Me (4), Red Ventures (2), Pushpay (2), University of Auckland (2), Microsoft (2). Former Whip Around employees most often moved to TracPlus (3), Ideally (2), Zillow (2), Mortarlink (2), Linxup (2), Traliant (2).
Alumni worth knowing
The Whip Around mafia
Nine Whip Around alumni have founded companies, including Ideally (84 staff) and Truthly (14 staff). Several startups focus on software and creative services.
9Brendan Cervin, was Chief Technology Officer until 2021Jacob Ciccarelli, was Vice President of Sales until 2022Chris Auger, was Director, Revenue Operations until 2020Trent Thompson, was Content Marketer until 2023Phil Howie, was Head of Product & Engineering (CTO) until 2019Trevor Hatfield, was CMO until 2018
Jay Glenn, was Director Of Sales Development until 2023
Sam Jenkins, was Head of Product until 2021Web traffic
Traffic mix: 43% direct, 42% search, 6% social, 1% paid.
What this company is made of
Most common skills at Whip Around: Leadership (28), Customer Service (26), Project Management (25), Management (24), Communication (24), Customer Relationship Management (CRM) (23), Microsoft Office (21), Problem Solving (21).
Where the team actually sits
Whip Around people are concentrated in Auckland, New Zealand (17), North Carolina, United States (15), South Carolina, United States (4), California, United States (3). 3 offices on record.
Search footprint
Whip Around attracts about 2,130 organic search visits a month, traffic worth roughly $24K a month if bought through ads. It gained 513 ranking keywords and lost 446 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Whip Around has 75 employees as of September 2026.
Whip Around has raised $19M in total, most recently a Series B round in December 2021.
Noah Hickey (Chief Executive Officer) sits at the top of Whip Around's reporting structure, with 4 direct reports.
The most common previous employers of current Whip Around staff are Verizon Connect (6 people), Trade Me (4 people), Red Ventures (2 people).
Former Whip Around employees most often move to TracPlus (3), Ideally (2), Zillow (2).
At least 9 companies have a founder who previously worked at Whip Around, including Ideally, Truthly, CloudForged.
Whip Around attracts about 2,130 organic search visits a month, worth roughly $24K a month in equivalent ad spend.
The most common skills among Whip Around staff are Leadership, Customer Service, Project Management, Management, Communication.
Whip Around staff are concentrated in Auckland, New Zealand (17), North Carolina, United States (15), South Carolina, United States (4).
Whip Around has about 17 people in Engineering, up 13% over the past year, as of September 2026.
Whip Around has about 11 people in Operations, up 22% over the past year, as of September 2026.
Computed from 60 current and 144 former Whip Around profiles, as of September 2026. Source: Crustdata.
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