XYZ Reality
XYZ Reality sells augmented reality software for construction project management. The London-based company has 372 employees and raised $37M in a Series A round in 2021.
The growth story
XYZ Reality grew from 47 to 372 employees between 2021 and 2026, raising $37M along the way, most recently a Series A in June 2021.
About
XYZ Reality provides construction teams with augmented reality tools to track on-site progress and quality in real time. Its software helps identify and resolve issues early to prevent delays and cost overruns.
The company has grown to 372 employees since its 2017 founding. It raised $37M in a 2021 Series A round from investors including Amadeus Capital Partners and Hoxton Ventures.
Founders and leadership
Engineering is XYZ Reality's largest function with 52 employees. The company has a median employee tenure of 2 years.
The XYZ Reality org chart
David Mitchell (Founder & CEO) leads 48 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 95 (+27% YoY), Sales 31 (-14% YoY), Operations 27 (+29% YoY), Business Development 24 (+9% YoY), Administrative 23 (+21% YoY), Education 23 (+5% YoY).
Talent flow
XYZ Reality hires from geospatial firms like Murphy Geospatial and Leica Geosystems, as well as tech companies like Amazon. Alumni have gone to construction tech startups like Trunk Tools and Raise Robotics.
Most common previous employers of XYZ Reality staff: Murphy Geospatial, a Woolpert Company (4), Mercury (3), Apex Surveys (3), Leica Geosystems (3), Amazon (2), PwC (2). Former XYZ Reality employees most often moved to Trunk Tools (3), ROLI (2), Helsing (2), Leica Geosystems (2), XYZ Reality (2), Raise Robotics (1).
Alumni worth knowing
The XYZ Reality mafia
XYZ Reality alumni have founded 6 companies, including Inspiration Tech and Nativ, which raised funding from a16z's Speedrun program.
6Mesut Tekin, was Lead Software Engineer until 2023Ashish Ranjan Jha, was Head of Machine Learning until 2024Tom Goldsmith, was Product Owner until 2024Orestes Mersinias, was Embedded Software Engineer until 2020Joshua Davies ᯅ, was AR/VR Software Engineer until 2024Asim I Bhuta, was Quality and Test Engineer until 2020Hiring now
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at XYZ Reality: Microsoft Office (57), Project Management (48), Communication (47), Microsoft Excel (47), Leadership (44), AutoCAD (42), Teamwork (37), Microsoft Word (35).
Where the team actually sits
XYZ Reality people are concentrated in England, United Kingdom (27), United Kingdom (12), London Area, United Kingdom (6), Alberta, Canada (3).
Search footprint
XYZ Reality attracts about 366 organic search visits a month, traffic worth roughly $13K a month if bought through ads. It gained 263 ranking keywords and lost 296 in the last period.
What employees say
- Compensation
- 3.00 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 2.60 / 5
- Work-life balance
- 3.20 / 5
Frequently asked
XYZ Reality has 372 employees as of September 2026.
XYZ Reality has raised $37M in total, most recently a Series A round in June 2021.
XYZ Reality was founded in 2017 by David Mitchell, Murray Hendriksen.
David Mitchell (Founder & CEO) sits at the top of XYZ Reality's reporting structure, with 8 direct reports.
The most common previous employers of current XYZ Reality staff are Murphy Geospatial, a Woolpert Company (4 people), Mercury (3 people), Apex Surveys (3 people).
Former XYZ Reality employees most often move to Trunk Tools (3), ROLI (2), Helsing (2).
At least 6 companies have a founder who previously worked at XYZ Reality, including Inspiration Tech, Nativ (a16z Speedrun), Hoppa.
XYZ Reality attracts about 366 organic search visits a month, worth roughly $13K a month in equivalent ad spend.
The most common skills among XYZ Reality staff are Microsoft Office, Project Management, Communication, Microsoft Excel, Leadership.
XYZ Reality staff are concentrated in England, United Kingdom (27), United Kingdom (12), London Area, United Kingdom (6).
XYZ Reality has about 95 people in Engineering, up 27% over the past year, as of September 2026.
XYZ Reality has about 31 people in Sales, down 14% over the past year, as of September 2026.
Computed from 110 current and 178 former XYZ Reality profiles, as of September 2026. Source: Crustdata.
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