Yellowbrick Data
Yellowbrick Data is a SQL data platform for enterprise analytics workloads, built on Kubernetes and deployable across multiple environments. The company has raised $248M, most recently in a Series C round in November 2021, and employs 83 people.
The growth story
Yellowbrick Data grew from 159 to 83 employees between 2021 and 2026, raising $248M along the way, most recently a Series C in November 2021.
About
Yellowbrick Data sells a SQL-based analytics platform designed for enterprise data warehousing, ad-hoc analysis, and AI/BI workloads. Its Kubernetes architecture allows deployment across public/private clouds, data centers, and edge devices, targeting companies with data residency and sovereignty requirements.
The company has raised $248M from notable investors including BMW i Ventures, Citadel, and Google Ventures. Its Series C round closed in November 2021, though current employee count remains modest at 83.
Founders and leadership
Engineering is Yellowbrick's largest function, with 21 employees. The company shows strong retention, with a median tenure of 4 years among its workforce.
The Yellowbrick Data org chart
Neil Carson (CEO) leads 25 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (-40% YoY), Sales 11 (-27% YoY), Business Development 8 (-27% YoY), Operations 6 (-14% YoY), Information Technology 6 (-45% YoY), Customer Success and Support 5 (+25% YoY).
Talent flow
Yellowbrick's workforce comes primarily from storage and enterprise software companies, with Sandisk, Fusion-io, and Hewlett Packard Enterprise being top sources. Alumni frequently move to major cloud and analytics firms like Snowflake, AWS, and Salesforce.
Most common previous employers of Yellowbrick Data staff: Sandisk (9), Fusion-io (5), Hewlett Packard Enterprise (4), Dell Technologies (4), BMC Software (3), Upwell Health (3). Former Yellowbrick Data employees most often moved to Snowflake (6), Amazon Web Services (AWS) (4), Salesforce (3), SailPoint (3), NVIDIA (3), Parsectix (2).
Alumni worth knowing
The Yellowbrick Data mafia
Yellowbrick alumni have founded 9 companies, including 247Bet, Whistle Robotics, and Trendline Media. Most are small startups, with staff counts ranging from 2 to 10 employees.
9Martin Akinola, was Senior cloud software engineer until 2022Giovanni Funchal, was Senior Software Engineer until 2020Tim ALEXANDER, was Director, Technical Product Marketing until 2025Adam Geheb, was Director Of Engineering until 2023Niklas Begley, was Engineering Site Lead until 2020Umair Waheed, was Senior Director Product Marketing until 2024
Sean Bessey, was Enterprise Sales Development until 2020
Justin Kestelyn (JK), was Vice President, Product Marketing until 2021
Christopher Zang, was VP Support & Customer Success at Yellowbrick Data until 2023Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Yellowbrick Data: C++ (27), Management (22), Amazon Web Services (AWS) (21), Project Management (20), Databases (19), Enterprise Software (18), SQL (18), Cloud Computing (18).
Where the team actually sits
Yellowbrick Data people are concentrated in California, United States (11), San Francisco Bay Area (8), England, United Kingdom (8), Utah, United States (5).
Search footprint
Yellowbrick Data attracts about 1,770 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 204 ranking keywords and lost 147 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.20 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.20 / 5
Frequently asked
Yellowbrick Data has 83 employees as of September 2026.
Yellowbrick Data has raised $248M in total, most recently a Series C round in November 2021.
Yellowbrick Data was founded in 2014 by James Dawson, Mark B..
Neil Carson (CEO) sits at the top of Yellowbrick Data's reporting structure, with 5 direct reports.
The most common previous employers of current Yellowbrick Data staff are Sandisk (9 people), Fusion-io (5 people), Hewlett Packard Enterprise (4 people).
Former Yellowbrick Data employees most often move to Snowflake (6), Amazon Web Services (AWS) (4), Salesforce (3).
At least 9 companies have a founder who previously worked at Yellowbrick Data, including 247Bet, Whistle Robotics, Trendline Media.
Yellowbrick Data attracts about 1,770 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Yellowbrick Data staff are C++, Management, Amazon Web Services (AWS), Project Management, Databases.
Yellowbrick Data staff are concentrated in California, United States (11), San Francisco Bay Area (8), England, United Kingdom (8).
Yellowbrick Data has about 21 people in Engineering, down 40% over the past year, as of September 2026.
Yellowbrick Data has about 11 people in Sales, down 27% over the past year, as of September 2026.
Computed from 58 current and 236 former Yellowbrick Data profiles, as of September 2026. Source: Crustdata.
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