YOOBIC
YOOBIC sells AI-powered retail operations software to help store teams communicate, train and execute tasks. It serves over 350 global retailers and has raised $80M, most recently in a 2021 Series C.
The growth story
YOOBIC grew from 187 to 205 employees between 2023 and 2026, raising $80M along the way, most recently a Series C in July 2021.
About
YOOBIC provides a mobile app platform for retail store employees to access training, task management and communication tools. Retail chains use it to standardize operations across locations and give headquarters visibility into store performance.
The company has grown to 205 employees since its 2014 founding. Its $80M funding includes backing from Insight Partners, Felix Capital and Highland Europe, signaling investor confidence in its enterprise retail software approach.
Founders and leadership
Engineering is YOOBIC's largest function with 32 employees, reflecting its focus on product development. The company has a median tenure of 2 years, suggesting moderate turnover as it scales.
The YOOBIC org chart
Fabrice Haiat (CEO & Founder - YOOBIC - The #1 Frontline Employee Experience Platform) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 37 (-5% YoY), Sales 33 (+10% YoY), Customer Success and Support 20 (+5% YoY), Information Technology 18 (-5% YoY), Product Management 15 (+7% YoY), Operations 10 (+11% YoY).
Talent flow
YOOBIC recruits from enterprise software firms like Schneider Electric and Aircall, as well as consultancies like McKinsey. Alumni frequently move to AI and SaaS companies, with Synthesia being the top destination.
Most common previous employers of YOOBIC staff: Schneider Electric (4), Aircall (4), SimpliField (4), Vizelia (3), McKinsey & Company (3), Perforce Delphix (3). Former YOOBIC employees most often moved to Synthesia (6), Salesforce (3), Revolut (2), Semrush (2), Google (2), Wrenly AI (2).
Alumni worth knowing
The YOOBIC mafia
YOOBIC alumni have founded 26 companies, including Stockly (112 staff) and Inpulse (58 staff), showing entrepreneurial activity among former employees.
26Eliott Jabes, was Junior Software Developper until 2015Valentin Pignolet, was Business Developer Intern until 2015Paul Cappuccio, was Customer Success Manager Intern until 2020Fabien ATTIA, was Client Director until 2019David El Malih, was Research Data Scientist until 2019
Mariam Benmoussa, was Senior Director of Demand Generation and Marketing Operations until 2024
Luca Benini, was Chief Revenue Officer, Europe until 2019
Thomas Brisson, was Computer Vision Research Engineer until 2020
Alexis Quilichini, was Sales Executive until 2020
Kevin Briche, was Senior Customer Sucess Manager until 2019
Pierre Frouin, was Enterprise Account Executive until 2022
Kevin Quisquater, was Junior Product Manager until 2015
Ollie Jones, was Vice President Sales UK until 2018
Leila Green, was Global Talent Partner until 2024
Geoff Perfect, was Strategic Advisor until 2020
Ralph Surkyn, was Customer Implementation Manager until 2019
Riadh Barkat, was VP of Account Management - Global until 2024
Sebastien Collard, was General Manager until 2022
Tom Rackind, was Sales & Marketing Operations Manager until 2023
Daniil Plokhikh, was Business Development until 2021
Sergio Velasco, was Senior Account Executive until 2025
Hadrien Beacco, was VP Revenue Strategy until 2025
Artem Nova, was Back End Engineer until 2026
Olivier Martin, was Developer & Prototyper Intern until 2017Web traffic
Traffic mix: 63% direct, 9% search, 12% social, 0% paid.
What this company is made of
Most common skills at YOOBIC: Project Management (70), Management (69), Communication (61), Microsoft Office (56), Customer Service (52), Sales (52), Leadership (50), Microsoft Excel (48).
Where the team actually sits
YOOBIC people are concentrated in England, United Kingdom (39), Île-de-France, France (21), New York, United States (12), United Kingdom (10). 6 offices on record.
Search footprint
YOOBIC attracts about 643 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 632 ranking keywords and lost 180 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 3.00 / 5
Frequently asked
YOOBIC has 205 employees as of September 2026.
YOOBIC has raised $80M in total, most recently a Series C round in July 2021.
YOOBIC was founded in 2014 by Fabrice Haiat, Avi Haiat.
Fabrice Haiat (CEO & Founder - YOOBIC - The #1 Frontline Employee Experience Platform) sits at the top of YOOBIC's reporting structure, with 5 direct reports.
The most common previous employers of current YOOBIC staff are Schneider Electric (4 people), Aircall (4 people), SimpliField (4 people).
Former YOOBIC employees most often move to Synthesia (6), Salesforce (3), Revolut (2).
At least 26 companies have a founder who previously worked at YOOBIC, including Stockly, Inpulse, Waro.
YOOBIC attracts about 643 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among YOOBIC staff are Project Management, Management, Communication, Microsoft Office, Customer Service.
YOOBIC staff are concentrated in England, United Kingdom (39), Île-de-France, France (21), New York, United States (12).
YOOBIC has about 37 people in Engineering, down 5% over the past year, as of September 2026.
YOOBIC has about 33 people in Sales, up 10% over the past year, as of September 2026.
Computed from 154 current and 276 former YOOBIC profiles, as of September 2026. Source: Crustdata.
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