AskNicely
AskNicely sells AI-powered customer feedback software that helps businesses improve retention and revenue. The Portland-based company has 57 employees and raised $49M, most recently a Series B in January 2022.
The growth story
AskNicely grew from 61 to 57 employees between 2021 and 2026, raising $49M along the way, most recently a Series B in January 2022.
About
AskNicely provides a platform that collects customer feedback through dynamic surveys and turns it into actionable insights for teams. It focuses on metrics like CSAT and NPS, offering templates and workflows to help businesses prioritize improvements and coach staff.
The company has grown steadily since its 2014 founding, reaching 57 employees. Its $49M total funding includes a Series B round led by Blackbird Ventures and Nexus Venture Partners in early 2022, suggesting continued expansion.
Founders and leadership
Customer success and support is AskNicely's largest function, with 11 employees. The company has a median tenure of 2 years, indicating moderate turnover.
The AskNicely org chart
Tony Ward (Chief Executive Officer) leads 30 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Customer Success and Support 13 (-7% YoY), Engineering 12 (-29% YoY), Business Development 6 (+50% YoY), Sales 5 (-55% YoY), Marketing 3 (-25% YoY), Entrepreneurship 3 (0% YoY).
Talent flow
AskNicely recruits from companies like Level Data, Databook, and SurveyMonkey. Alumni often move to Joyous, OpenSesame, and Atlassian. The University of Auckland is the top school represented.
Most common previous employers of AskNicely staff: Level Data (3), Databook (3), T-Mobile (2), SurveyMonkey (2), Xero (2), Maestro (2). Former AskNicely employees most often moved to Joyous (4), OpenSesame (3), Attune (2), Education Perfect (2), Eve (2), Atlassian (2).
Alumni worth knowing
The AskNicely mafia
AskNicely alumni have founded 11 companies, including Joyous (60 staff), Tresic (14 staff), and Planit (14 staff).
11Ruby Kolesky, was Director of Product and Design until 2020Robert Galop, was Vice President Marketing until 2023Simona Turin, was Chief Product and Experience Officer until 2024Todd Fletcher, was Board Observer until 2024Justin Fillmore, was Account Executive until 2025Kassidy Bird, was VP of Marketing until 2025
Oliver Stewart, was Director of Customer Experience until 2020
Ezekiel Rudick, was Head of Content and Community until 2018
Petra Susanne Axelsson, was Community Evangelist until 2023
William Wallace, was Senior Account Executive - POS SaaS NPS/Customer Feedback until 2019
john ballinger, was Co-Founder until 2021Web traffic
Traffic mix: 42% direct, 46% search, 4% social, 1% paid.
What this company is made of
Most common skills at AskNicely: Leadership (21), Management (20), Marketing (19), Project Management (18), Software as a Service (SaaS) (17), Marketing Strategy (15), Sales (15), Customer Relationship Management (CRM) (15).
Where the team actually sits
AskNicely people are concentrated in Auckland, New Zealand (15), Oregon, United States (9), Portland, Oregon Metropolitan Area (4), Utah, United States (3).
Search footprint
AskNicely attracts about 1,630 organic search visits a month, traffic worth roughly $132K a month if bought through ads. It gained 2,296 ranking keywords and lost 918 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
AskNicely has 57 employees as of September 2026.
AskNicely has raised $49M in total, most recently a Series B round in January 2022.
AskNicely was founded in 2014 by Aaron Ward.
Tony Ward (Chief Executive Officer) sits at the top of AskNicely's reporting structure, with 4 direct reports.
The most common previous employers of current AskNicely staff are Level Data (3 people), Databook (3 people), T-Mobile (2 people).
Former AskNicely employees most often move to Joyous (4), OpenSesame (3), Attune (2).
At least 11 companies have a founder who previously worked at AskNicely, including Joyous, Tresic, Planit.
AskNicely attracts about 1,630 organic search visits a month, worth roughly $132K a month in equivalent ad spend.
The most common skills among AskNicely staff are Leadership, Management, Marketing, Project Management, Software as a Service (SaaS).
AskNicely staff are concentrated in Auckland, New Zealand (15), Oregon, United States (9), Portland, Oregon Metropolitan Area (4).
AskNicely has about 13 people in Customer Success and Support, down 7% over the past year, as of September 2026.
AskNicely has about 12 people in Engineering, down 29% over the past year, as of September 2026.
Computed from 50 current and 192 former AskNicely profiles, as of September 2026. Source: Crustdata.
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