Awardco
Awardco sells employee recognition software and claims to have the largest reward network in the world. The Utah-based company has raised $235M and employs 676 people.
The growth story
Awardco grew from 198 to 676 employees between 2021 and 2026, raising $235M along the way, most recently a Series B in May 2025.
About
Awardco provides a platform for companies to recognize and reward employees. Its software lets organizations customize recognition programs and access a wide network of rewards.
The company has grown rapidly since its 2015 founding, reaching 676 employees. Its $235M Series B in 2025 suggests continued expansion plans.
Founders and leadership
Sales is Awardco's largest department with 91 employees. The company has a median tenure of just 1 year, indicating high turnover.
The Awardco org chart
Steve Sonnenberg (Founder & CEO) leads 60 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 136 (+28% YoY), Sales 130 (-13% YoY), Customer Success and Support 88 (+9% YoY), Information Technology 82 (+17% YoY), Operations 33 (+3% YoY), Product Management 29 (+12% YoY).
Talent flow
Awardco recruits heavily from Brigham Young University, which accounts for 101 of its employees. Many staff come from Utah tech companies like Qualtrics and Vivint. Alumni frequently move to other SaaS firms like Gong and Redo.
Most common previous employers of Awardco staff: Brigham Young University (32), Qualtrics (29), The Church of Jesus Christ of Latter-day Saints (20), Vivint (18), Podium (9), Entrata (8). Former Awardco employees most often moved to Gong (6), Redo (6), Qualtrics (5), BambooHR (4), Dandy (4), Apollo.io (3).
Alumni worth knowing
The Awardco mafia
13 Awardco alumni have founded companies, including Linked Accounting Alliance and The Cage Baseball. These startups employ between 2 and 13 people each.
13Matt Brown, was Enterprise Sales Leader until 2025Ethan Jensen, was Sales Development Representative until 2024Craig Hobson, was Head of Product and Design until 2021Chipper Whatcott, was Designer | Marketer until 2022Brixton Gardner, was Director, People Operations until 2024Jeremy Wold, was Head Of Marketing until 2023
Jessica Searle Sorensen, was Account Executive until 2024
Sawyer Forrest, was Account Executive II until 2023
Kelsey Fairbourn, was Marketing Project Manager until 2024
Eli Jarvis, was Senior Director of Business Development - RevGen until 2026
Joshua Powell, was Marketing Operations Manager until 2024
Brandon Winder, was Account Executive II until 2022Hiring now
Web traffic
Traffic mix: 72% direct, 15% search, 1% social, 3% paid.
What this company is made of
Most common skills at Awardco: Customer Service (273), Leadership (255), Microsoft Office (199), Communication (194), Microsoft Excel (188), Project Management (159), Sales (152), Team Leadership (144).
Where the team actually sits
Awardco people are concentrated in Utah, United States (199), Salt Lake City Metropolitan Area (46), United States (10), England, United Kingdom (6).
Search footprint
Awardco attracts about 6,467 organic search visits a month, traffic worth roughly $119K a month if bought through ads. It gained 5,018 ranking keywords and lost 3,158 in the last period.
Frequently asked
Awardco has 676 employees as of September 2026.
Awardco has raised $235M in total, most recently a Series B round in May 2025.
Awardco was founded in 2015 by Steve Sonnenberg.
Steve Sonnenberg (Founder & CEO) sits at the top of Awardco's reporting structure, with 6 direct reports.
The most common previous employers of current Awardco staff are Brigham Young University (32 people), Qualtrics (29 people), The Church of Jesus Christ of Latter-day Saints (20 people).
Former Awardco employees most often move to Gong (6), Redo (6), Qualtrics (5).
At least 13 companies have a founder who previously worked at Awardco, including Linked Accounting Alliance, The Cage Baseball, Moat | Smart Facility Management.
Awardco attracts about 6,467 organic search visits a month, worth roughly $119K a month in equivalent ad spend.
The most common skills among Awardco staff are Customer Service, Leadership, Microsoft Office, Communication, Microsoft Excel.
Awardco staff are concentrated in Utah, United States (199), Salt Lake City Metropolitan Area (46), United States (10).
Awardco has about 136 people in Engineering, up 28% over the past year, as of September 2026.
Awardco has about 130 people in Sales, down 13% over the past year, as of September 2026.
Computed from 283 current and 268 former Awardco profiles, as of September 2026. Source: Crustdata.
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