Bdeo
Bdeo sells visual intelligence software to automate insurance processes. The Madrid-based company has 69 employees and raised $16M in a Series B round in June 2023.
The growth story
Bdeo grew from 59 to 69 employees between 2020 and 2026, raising $16M along the way, most recently a Series B in June 2023.
About
Bdeo develops AI-powered visual analysis tools for insurance companies to automate claims processing and risk assessment. Its technology helps insurers analyze images and videos to streamline operations.
The company has raised $16M from investors including Armilar Venture Partners and BlackFin Capital Partners. With 69 staff, it maintains a median tenure of 3 years, suggesting stable retention in its engineering-heavy workforce.
Founders and leadership
Engineering is Bdeo's largest function with 13 staff, indicating a product-focused organization. The company operates with a lean structure across its Madrid headquarters.
The Bdeo org chart
Julio Pernía Aznar (CEO) leads 27 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 17 (+6% YoY), Customer Success and Support 9 (+80% YoY), Sales 8 (+33% YoY), Information Technology 7 (-12% YoY), Business Development 4 (0% YoY), Human Resources 4 (0% YoY).
Talent flow
Bdeo recruits from consulting firms like Deloitte and tech companies including Telefónica and CARTO. Alumni have founded 5 companies, including Extandard and BlueMedlar, showing entrepreneurial spillover.
Most common previous employers of Bdeo staff: Deloitte (3), Noaris (2), Telefónica (2), CERN (2), CARTO (2), Utrace (2). Former Bdeo employees most often moved to BlueMedlar (2), Qatium (2), Tinybird (2), knowmad mood (2), Ampere Energy (2), Viterbit (1).
Alumni worth knowing
The Bdeo mafia
Bdeo alumni have started 5 companies, most notably Extandard (16 staff) and BlueMedlar (9 staff), demonstrating the company's role in Spain's tech ecosystem.
5Irene Martínez, was Head Of Marketing until 2022José Antonio Such Llinás, was QA Manager until 2022Tamara García Ramos, was Customer Success Manager until 2021Sergio Casalins, was Chief Operations Officer & Co-founder until 2018Andrea Perez Santana, was Sales Development Representative for LATAM until 2020Web traffic
Traffic mix: 49% direct, 37% search, 4% social, 1% paid.
What this company is made of
Most common skills at Bdeo: English (24), Project Management (20), Teamwork (20), Microsoft Office (19), Microsoft Excel (19), Analytical Skills (17), Amazon Web Services (AWS) (17), Problem Solving (16).
Where the team actually sits
Bdeo people are concentrated in Community of Madrid, Spain (19), Spain (7), Greater Madrid Metropolitan Area (5), Andalusia, Spain (4).
Search footprint
Bdeo attracts about 28 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 10 ranking keywords and lost 6 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Bdeo has 69 employees as of September 2026.
Bdeo has raised $16M in total, most recently a Series B round in June 2023.
Bdeo was founded in 2017 by Ruth Puente.
Julio Pernía Aznar (CEO) sits at the top of Bdeo's reporting structure, with 3 direct reports.
The most common previous employers of current Bdeo staff are Deloitte (3 people), Noaris (2 people), Telefónica (2 people).
Former Bdeo employees most often move to BlueMedlar (2), Qatium (2), Tinybird (2).
At least 5 companies have a founder who previously worked at Bdeo, including Extandard, BlueMedlar, Faro de Alejandría International Foundation (Fundación).
Bdeo attracts about 28 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Bdeo staff are English, Project Management, Teamwork, Microsoft Office, Microsoft Excel.
Bdeo staff are concentrated in Community of Madrid, Spain (19), Spain (7), Greater Madrid Metropolitan Area (5).
Bdeo has about 17 people in Engineering, up 6% over the past year, as of September 2026.
Bdeo has about 9 people in Customer Success and Support, up 80% over the past year, as of September 2026.
Computed from 50 current and 99 former Bdeo profiles, as of September 2026. Source: Crustdata.
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