Bonusly
Bonusly sells employee recognition software used by 3,400 organizations. It raised $31M in a 2023 Series B and employs 84 people.
The growth story
Bonusly grew from 115 to 84 employees between 2021 and 2026, raising $31M along the way, most recently a Series B in February 2023.
About
Bonusly provides a platform for peer-to-peer recognition, feedback, and manager check-ins that integrates with workplace tools. HR and team leaders use it to track engagement patterns across distributed teams.
The company has maintained steady growth since its 2012 founding, with its Series B funding coming 11 years after launch. Its headcount of 84 suggests capital efficiency relative to typical SaaS companies at this funding stage.
Founders and leadership
Engineering is the largest function with 15 employees. The leadership team has maintained continuity with a median tenure of 2 years across the company.
The Bonusly org chart
Charles Hough (CEO) leads 23 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 20 (+18% YoY), Sales 11 (+57% YoY), Customer Success and Support 11 (-15% YoY), Marketing 7 (+40% YoY), Information Technology 7 (-12% YoY), Human Resources 6 (+20% YoY).
Talent flow
The company recruits heavily from Optimizely and its acquired companies (11 hires), plus HR tech firms like ICIMS. Alumni frequently move to Marvin (4) and Salesforce (2).
Most common previous employers of Bonusly staff: Optimizely (4), Welcome, an Optimizely Company (4), EDB (4), NewsCred (now Optimizely CMP) (3), Signpost (3), ICIMS (3). Former Bonusly employees most often moved to Marvin (4), Inspirus (a Pluxee company) (2), Salesforce (2), Zapier (2), ZSuite Tech (2), Levanta (2).
Alumni worth knowing
The Bonusly mafia
Five alumni-founded companies exist, including CarmaCircle and RaaSa, each started by one founder and one staff member from Bonusly.
5Chris W., was Staff Product Manager until 2024Radhika Samant, was Chief Operating Officer until 2025Robert Vincent, was SMB Account Executive until 2022Chadwick Nierop, was Enterprise Sales Manager until 2025Raphael Crawford-Marks, was Founder and CTO until 2026Web traffic
Traffic mix: 55% direct, 37% search, 2% social, 1% paid.
What this company is made of
Most common skills at Bonusly: Microsoft Office (27), Leadership (27), Strategy (25), Software as a Service (SaaS) (24), Customer Relationship Management (CRM) (23), Customer Service (22), Marketing (22), Management (21).
Where the team actually sits
Bonusly people are concentrated in Colorado, United States (10), Dhaka, Bangladesh (6), New York City Metropolitan Area (5), Maharashtra, India (4).
Search footprint
Bonusly attracts about 9,179 organic search visits a month, traffic worth roughly $164K a month if bought through ads. It gained 4,658 ranking keywords and lost 3,308 in the last period.
Frequently asked
Bonusly has 84 employees as of September 2026.
Bonusly has raised $31M in total, most recently a Series B round in February 2023.
Charles Hough (CEO) sits at the top of Bonusly's reporting structure, with 7 direct reports.
The most common previous employers of current Bonusly staff are Optimizely (4 people), Welcome, an Optimizely Company (4 people), EDB (4 people).
Former Bonusly employees most often move to Marvin (4), Inspirus (a Pluxee company) (2), Salesforce (2).
At least 5 companies have a founder who previously worked at Bonusly, including CarmaCircle, RaaSa, Shieldwall Cybersecurity.
Bonusly attracts about 9,179 organic search visits a month, worth roughly $164K a month in equivalent ad spend.
The most common skills among Bonusly staff are Microsoft Office, Leadership, Strategy, Software as a Service (SaaS), Customer Relationship Management (CRM).
Bonusly staff are concentrated in Colorado, United States (10), Dhaka, Bangladesh (6), New York City Metropolitan Area (5).
Bonusly has about 20 people in Engineering, up 18% over the past year, as of September 2026.
Bonusly has about 11 people in Sales, up 57% over the past year, as of September 2026.
Computed from 61 current and 232 former Bonusly profiles, as of September 2026. Source: Crustdata.
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