Gusto

Software DevelopmentSan Francisco, California, United StatesFounded 201110,363 employees$746M raised

Gusto provides payroll, HR, benefits and compliance software to over 500,000 small businesses. The company has raised $746 million and employs over 10,000 people.

67
67 companies were started by ex-Gusto people.
Rippling
Rippling is the most common next stop for people leaving Gusto (19 alumni).
+40%
Business Development is Gusto's fastest-growing team over the past year, now 146 people.
Employees
10,363
Total raised
$746M
Last: Series Unknown
Open roles
140
-37% vs last year
Site visitors
11M
per month
Alumni founders
67
companies started

The growth story

Gusto headcount and funding10,363 people today
10,36310,3632023202420252026
Data by CrustdataCrustdata

Gusto grew from 2,600 to 10,363 employees between 2023 and 2026, raising $746M along the way, most recently a Series Unknown in July 2025.

About

Gusto sells cloud-based software that helps small businesses manage payroll, HR, benefits and compliance. Its tools aim to simplify administrative tasks for companies that may lack dedicated HR staff.

The company has scaled rapidly since its 2011 founding, now serving over half a million businesses. With $746 million in funding and a workforce exceeding 10,000, Gusto has become a major player in small business software.

Founders and leadership

Sales is Gusto's largest function, with 87 employees in that department. The company's leadership team spans engineering, product and operations roles. With over 10,000 employees, Gusto has built a substantial organization to support its growing customer base.

The Gusto org chart

Josh R. (Co-Founder & Head of Gusto (CEO). Building Gusto for the Long Term.) leads 60 mapped leaders with 22 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
888+27%
SSales
588+19%
OOperations
509+15%
HHuman Resources
453+8%
CCustomer Success and Support
313+29%
IInformation Technology
164-4%
BBusiness Development
146+40%
LLegal
144+13%
PProduct Management
141+40%
Data by CrustdataCrustdata

Headcount by function: Engineering 888 (+27% YoY), Sales 588 (+19% YoY), Operations 509 (+15% YoY), Human Resources 453 (+8% YoY), Customer Success and Support 313 (+29% YoY), Information Technology 164 (-4% YoY).

Talent flow

Gusto recruits heavily from other HR and fintech companies, with Guideline, Amazon and Shopify being top sources. Its alumni often move to competitors like Rippling and Stripe, as well as tech giants Google and Meta. The company draws from top universities like UC Berkeley and Stanford.

Where Gusto people come from, and where they go567 current + 867 former profiles
27 people: Guideline → Gusto24 people: Amazon.com → Gusto19 people: Shopify → Gusto18 people: Square → Gusto18 people: Intuit → Gusto16 people: Google → Gusto16 people: Deloitte → Gusto14 people: Facebook → Gusto19 people: Gusto → Rippling11 people: Gusto → Stripe8 people: Gusto → Lovable7 people: Gusto → Google7 people: Gusto → Mercury6 people: Gusto → Meta6 people: Gusto → Ramp6 people: Gusto → IntuitGusto10,363 peopleCAME FROMWENT TOGuideline27 peopleAmazon.com24 peopleShopify19 peopleSquare18 peopleIntuit18 peopleGoogle16 peopleDeloitte16 peopleFacebook14 peopleRippling19 peopleStripe11 peopleLovable8 peopleGoogle7 peopleMercury7 peopleMeta6 peopleRamp6 peopleIntuit6 people
Data by CrustdataCrustdata

Most common previous employers of Gusto staff: Guideline (27), Amazon.com (24), Shopify (19), Square (18), Intuit (18), Google (16). Former Gusto employees most often moved to Rippling (19), Stripe (11), Lovable (8), Google (7), Mercury (7), Meta (6).

Alumni worth knowing

The Gusto mafia

Gusto alumni have founded 67 companies, including Climatebase, Pushpay and CaptivateIQ. These startups span industries from climate tech to insurance, with several employing over 200 people.

Justin HardinKenny WyattConway TengTolithia KornweibelWeixiong (Max) ZhengNeal Kemp70
founders left Gusto and started 67 companies, employing 2,393 people between them

571 employees
Justin Hardin, was Software Engineer until 2020
488 employees
Kenny Wyatt, was Chief Sales Officer until 2020
279 employees
Conway Teng, was Finance & Business Operations until 2017
241 employees
Tolithia Kornweibel, was CRO until 2024
107 employees
Weixiong (Max) Zheng, was Software Engineering until 2021
68 employees
Shub Jain, was Full Stack Engineer until 2018
65 employees
Neal Kemp, was Software Engineer until 2015
57 employees
Martin Pannier, was Group Product Manager until 2017
50 employees
Jaleh Rezaei, was Head of Marketing & BD until 2017
46 employees
Adam Treboutat, was Growth Marketing Lead until 2021
44 employees
J. Nick Paloukos, was Leading the Benefits Advising Teams until 2019
A
44 employees
Reza Rahman, was Growth Strategy & Operations until 2017
25 employees
Akhil Naini, was Software Engineering until 2017
21 employees
Anu Hariharan, was Board Observer until 2023
21 employees
Rasagya Monga, was Finance Strategy & Systems until 2024
18 employees
Lexi Reese, was Chief Operating Officer until 2021
18 employees
Alex Confer, was Head of IT Engineering until 2023
17 employees
Marshall Darr, was Head of Lifecycle Marketing until 2018
Kaiza Molina, was Customer Marketing Operations until 2020
17 employees
Sahin Boydas, was Gusto Global Payroll, Distributed Teams, App Ecosystem, Talent Bootcamp until 2024
16 employees
Craig Kitto, was Revenue Operations & Growth Strategy until 2021
Mike Dinsdale, CFA, was Empowering Gusto's Finance Teams, Chief Financial Officer until 2020
15 employees
Anny Dow, was Product Manager, Benefits until 2021
14 employees
Brett Willms, was CMO, Growth until 2015
10 employees
David Dat Nguyen, was Head of Design until 2016
9 employees
Abby Grills, was Head of Product, Mid-Market Payroll until 2022
Cody Watters, was Staff Software Engineer IV until 2022
9 employees
Jason Staats, CPA, was Gusto Partner Advisory Council Member until 2022
Tom Charron, was Head of Product Marketing until 2017
8 employees
John Monagle, was Insights & Operations until 2018
8 employees
Saad Shahzad, was Head of Sales until 2016
7 employees
Topher Reynoso, was Health & Insurance Product Innovation until 2023
Jason Kulatunga, was Staff Software Engineer until 2023
6 employees
Justin Knorr, was Empowering Sales until 2018
6 employees
Jeff Forkan, was Fintech Product Partnerships until 2025
5 employees
Ludovico Federici, was Business Analyst until 2022
4 employees
Roman Zubenko, was Product Manager - Financial Products & Mobile until 2020
Benjamin Paik, was Product Manager - Core Payroll Experiences until 2023
4 employees
David Lam, was Senior Product Manager until 2024
4 employees
Armando Murga, was Principal Software Engineer Lead, AI Core Platform until 2025
4 employees
Ketki Duvvuru, was Senior Product Manager until 2019
4 employees
Annie Jacobsen, was Operations until 2014
4 employees
Kevin McGlade, was Operations Training Manager until 2018
3 employees
Sai Arora, was SDR Team Lead until 2016
3 employees
Jasmine Motupalli, was VP, Customer Experience Leadership until 2023
3 employees
Mitch Houff, was Business Development and Strategic Partnerships until 2020
3 employees
Ben Gregory, was Product Management Intern until 2021
3 employees
Duvall Smith, was Senior Software Engineer until 2025
2 employees
Madeleine Voge, was Copywriter until 2021
2 employees
Ceren Düzovalı, was Payment Operations Analyst until 2022
S
Rafael de Campos, was Senior Salesforce Developer (Contractor with Riveron) until 2025
Seth Crowder, was Senior Manager Customer Experience until 2017
1 employees
Tara Sandhu, was Risk until 2016
1 employees
Flavia Ravski Pereira, was VP of Benefits Sales until 2023
1 employees
Alex Espinosa, was Counsel until 2022
1 employees
Logan Junger, was VP & Head of Customer Success until 2025
1 employees
Mai Akiyoshi, was Senior Software Engineer until 2021
1 employees
Jason Marder, was Lead Designer until 2020
1 employees
Mike Cheng, was Sales Operations until 2017
Arthur Garcia, was Ambassador until 2022
H
HARQ
 
Katie Evans-Reber, SPHR, SHRM-SCP, was Head of HR until 2018
Eddie Ortiz, was Senior Director of Operations, Broker Onboarding until 2023
J
Juniper Benefits
 
Andrew Gates, was Head of Strategic Accounts until 2022
N
NavOps
 
Mike Hsieh, was R&D Tax Credit (Data Science | Analytics | Startup Strategist | Investor) until 2024
B
Bike for the Mind
 
Vlad Georgescu, was Head of Design, Benefits until 2020
A
Altitude & Acuity Podcast
 
Zach Arthur, was Customer Care - Seasonal until 2016
M
Margot Leong Consulting
 
Margot Leong, was Customer Marketing and Community Manager until 2015
H
Hologram AI
 
Ari Lerner, was Engineer until 2013
T
Trestle Leadership Consulting
 
Branden Foote, was Senior Manager, Customer Success Team until 2021
S
Sportoriety
 
Daniel Martinez, MBA, was Implementation Team Manager until 2017

Hiring now

Workday Developer - People TechWFM Capacity & Analytics PlannerTreasury ManagerTax Resolution AdvocateStaff Software Engineer, Time and SchedulingStaff Software Engineer, Tax AccountsStaff Software Engineer, HR ExperiencesStaff Software Engineer, Gustie AssistStaff Software Engineer, Core ProductsStaff Software Engineer, Business Insurance

Web traffic

gusto.com monthly visitors+7% month over month
7,140,6599,452,88511,765,11110,778,305202420252026
Data by CrustdataCrustdata

Traffic mix: 74% direct, 19% search, 1% social, 1% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
MMicrosoft Excel
3288
SSQL
2900
DData Analysis
2411
AAgile Methodologies
1996
PProject Management
1925
SStakeholder Management
1840
PPython (Programming Language)
1825
CCustomer Relationship Management (CRM)
1824
BBudgeting
1510
CCustomer Service
1457
Data by CrustdataCrustdata

Most common skills at Gusto: Microsoft Excel (3,288), SQL (2,900), Data Analysis (2,411), Agile Methodologies (1,996), Project Management (1,925), Stakeholder Management (1,840), Python (Programming Language) (1,825), Customer Relationship Management (CRM) (1,824).

Where the team actually sits

Headcount by regionHQ: San Francisco, California, United States
CCalifornia, United States
120
CColorado, United States
76
SSan Francisco Bay Area
56
NNew York, United States
47
NNew York City Metropolitan Area
27
DDenver Metropolitan Area
26
UUnited States
22
WWashington, United States
17
Data by CrustdataCrustdata

Gusto people are concentrated in California, United States (120), Colorado, United States (76), San Francisco Bay Area (56), New York, United States (47). 3 offices on record.

Search footprint

Organic clicks
284,700
per month
Traffic worth
$3M
if bought as ads
Ranking keywords
169,800
Ads budget
$3M
per month

Gusto attracts about 284,700 organic search visits a month, traffic worth roughly $3M a month if bought through ads. It gained 43,464 ranking keywords and lost 37,619 in the last period.

What employees say

Compensation
3.20 / 5
Career opportunities
2.80 / 5
Senior management
2.50 / 5
Work-life balance
3.30 / 5

Frequently asked

How many employees does Gusto have?

Gusto has 10,363 employees as of September 2026.

How much has Gusto raised?

Gusto has raised $746M in total, most recently a Series Unknown round in July 2025.

Who founded Gusto?

Gusto was founded in 2011 by Tomer London, Josh R., Edward Kim.

Who is the CEO of Gusto?

Josh R. (Co-Founder & Head of Gusto (CEO). Building Gusto for the Long Term.) sits at the top of Gusto's reporting structure, with 22 direct reports.

Where does Gusto hire from?

The most common previous employers of current Gusto staff are Guideline (27 people), Amazon.com (24 people), Shopify (19 people).

Where do Gusto employees go after leaving?

Former Gusto employees most often move to Rippling (19), Stripe (11), Lovable (8).

What companies were founded by ex-Gusto employees?

At least 67 companies have a founder who previously worked at Gusto, including Climatebase, Pushpay, CaptivateIQ.

How much traffic does Gusto get from search?

Gusto attracts about 284,700 organic search visits a month, worth roughly $3M a month in equivalent ad spend.

What skills do people at Gusto have?

The most common skills among Gusto staff are Microsoft Excel, SQL, Data Analysis, Agile Methodologies, Project Management.

Where is Gusto's team located?

Gusto staff are concentrated in California, United States (120), Colorado, United States (76), San Francisco Bay Area (56).

How big is Gusto's engineering team?

Gusto has about 888 people in Engineering, up 27% over the past year, as of September 2026.

How big is Gusto's sales team?

Gusto has about 588 people in Sales, up 19% over the past year, as of September 2026.

Computed from 567 current and 867 former Gusto profiles, as of September 2026. Source: Crustdata.

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